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What We Love About the New Business Impact of Online Communities Study

Written by Caitlin Struhs | on February 10, 2017 at 8:58 AM | 3 minute read

According to the new Business Impact of Online Communities Study by Leader Networks, which surveyed hundreds of communities, about 35 percent of community leaders surveyed said they lack meaningful metrics to report success in business terms. That’s a sizeable number.

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Topics: Marketing, Online Community Management, Online Community

Four Community Newsletters You Need to Subscribe To

Written by Molly Talbert | on January 31, 2017 at 8:30 AM | 3 minute read

Where do you turn to for information? Community management is a growing industry, with more resources than ever before - but sometimes it can be hard to find the golden nuggets within the ever increasing sea of content.

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Topics: Marketing, Engagement, Online Community Management, Online Community

Community UX Design Research on a Budget

Written by Molly Talbert | on January 24, 2017 at 8:30 AM | 4 minute read

The look, feel and usability of your community, and online presence as a whole, can make a huge difference in terms of engagement. But what if you don’t have the budget to really dive in, research and optimize your site’s user experience (UX)?

Small organizations are used to figuring out creative workarounds to problems that larger organizations don’t think twice about, like how to manage a community without a full time community manager or maintain a corporate site.

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Topics: Marketing, Online Community Management, Online Community

How to Make Your Events More Inclusive

Written by Erica McGillivray | on January 3, 2017 at 8:00 AM | 10 minute read

"Anyone can come to our event." That’s what we tell ourselves - we the people who program and labor over our events. We don't bar anyone from joining the fun, and the only barrier may (or may not) be a ticket price or alcohol-related restrictions around age. When we do price our events, we make sure they're affordable for our demographic and right along with our competitors’ prices.

But the real truth is that not everyone is actually welcomed to our events. Whether we want to admit or not, our event send signals about who's welcomed and who isn't.

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Topics: Marketing, Online Community

Five Social Media Marketing Trends for 2017

Written by John Foley, Jr. | on December 27, 2016 at 9:30 AM | 3 minute read

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. 

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Topics: Social Media, Marketing, Online Community, Marketing Automation

Harley Davidson Stumbled Upon Community (And it Saved Them)

Written by Molly Talbert | on December 19, 2016 at 8:30 AM | 4 minute read

 

What makes a Harley Davidson motorcycle special?

You don’t have to be a motorcycle enthusiast to answer this question - almost anyone can name something. Harley bikes have a distinct sound, look and feel. Even if you’ve never been on one, they’re an iconic part of American culture.

But it didn’t used to be that way.

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Topics: Customer Communities, Customer Engagement, Customer Advocacy, Online Community, Marketing

Protech Associates Creates “Tier 1 Support on Steroids” [Case Study]

Written by Caitlin Struhs | on December 5, 2016 at 8:45 AM | 7 minute read

Based in Columbia, Maryland, Protech Associates, Inc. provides cloud association management software powered by Microsoft Dynamics CRM and run on the Microsoft Azure cloud. The organization has dedicated more than 30 years to exclusively serving the association community and is continuously looking for ways to improve the products and services it delivers.

In early 2015, Protech realized it needed an online community to enhance its customer support experience. Protech Director of Customer Care Matt Bruffey spearheaded the project, which has become one of Protech’s most valuable benefits for its customers.

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Topics: Engagement, Marketing, Customer Support, User Group Communities, Online Community

The Objectives Behind Creating Your Online Community

Written by Lauren Perkins | on November 15, 2016 at 8:30 AM | 4 minute read

Creating a community may seem like a daunting task. This month we will describe some of the main objectives that will help streamline the process. If you already have a community, these objectives can help you validate the value while re-grounding your team and stakeholders.

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Topics: Online Community Management, Marketing, Engagement, Communications, Online Community

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Written by Julie Dietz on November 10, 2016 at 8:30 AM | 4 minute read

What's the first thing you do every day? Besides checking your email and Facebook notifications.

For me (and many other marketers), it's logging in to my marketing software and checking the day's stats. I look at how many people are visiting my website, converting on offers, and moving down the funnel that my coworkers and I painstakingly created.

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Topics: Marketing, Online Community, Marketing Automation

Super Forum After Hours: What DC and Arlington Have to Offer

Written by Kim Deering | on November 1, 2016 at 8:30 AM | 3 minute read

How well do you know our nation’s capital? Beyond housing the President and being the epicenter for American politics, DC has so many fun things to do!

While you’re in the area visiting for Super Forum, we hope you have time to at least quickly explore DC and the surrounding areas. The Higher Logic team is proud to call it home, and we love to show off our town.

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Topics: Marketing, Online Community

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