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Posts about Marketing

Use Human Centered Design to Make Your Community More ... Well ... Human

Written by Molly Talbert | on June 23, 2016 at 8:30 AM

Your community looks absolutely stunning. The colors, graphics and font all work perfectly with each other. Everyone compliments you.

But there’s one big problem.

No one can figure out how to use it.

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Topics: Online Community Management, Marketing, Member Experience

What Makes Lyft Different

Written by Molly Talbert | on May 25, 2016 at 9:00 AM

The sharing economy is big these days, with new companies popping up -- and fading away -- almost daily. And there’s big money to be made, both for the companies providing the platform and for the people using them -- think of Uber and Getaround for transportation, AirBNB for accommodations and LendingClub for loans. Lyft is in this same group and, although significantly smaller than Uber, is still a unicorn (a private company worth over a billion dollars).

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Topics: Engagement, Marketing

Four Reasons Your Marketing Team Needs Community

Written by Molly Talbert | on May 19, 2016 at 8:30 AM

Could your marketing department benefit from your organization’s community?

It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly). But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

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Topics: Communications, Marketing

Blogs that work...and spread

Written by Josh Bernoff | on May 17, 2016 at 8:30 AM

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. Let’s take a look at how to do that well.

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Topics: Communications, Engagement, Marketing

Five Killer Graphic Design Tools for Community Managers

Written by Lauren Wolfe | on April 28, 2016 at 9:00 AM

Awesome content is everywhere in your community site, but how do you get people to notice it? More importantly, how do you get them to engage with it?

If you ask me, I always start with great graphic design (and not just because I’m a Creative Director). Online content and content marketing is so much more than just text on a page. Great graphic design supports great content and in turn fuels great activity. You need creative, eye-catching visuals if you want people to stay, invest and participate. Design is not the only answer, but it’s a solid place to start (okay, maybe it is because I’m a Creative Director).

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Topics: Online Community Management, Marketing

Writing for the Screen

Written by Josh Bernoff | on April 19, 2016 at 8:30 AM

You learned to write the wrong way. And now you’re (probably) doing it wrong at work.

I know. I’ve looked at how they teach writing. In high-school, it’s the “five-paragraph theme.” In college, you padded your papers out with verbiage to look impressive. (In one survey of Stanford undergrads, 86 percent admitted they used complicated language in papers just to sound sophisticated.)

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Topics: Communications, Marketing

Ideas for Reframing Your Community’s Awesome Content

Written by Lindsay Starke | on April 18, 2016 at 10:00 AM

Many years ago, when I was underemployed, I’m a little ashamed to admit that I did some writing for content farms. You know the sites I’m talking about: you’re searching Google for information on what to do about that weird rash on your elbow and the first link you click on is a bizarrely useless article stuffed with links. These days, though, you don’t need that kind of factory farmed content--you can get organic, pasture-raised content just like Grandma used to make, directly from your community!

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Topics: Communications, Online Community Management, Marketing, Social Media

Nine Tools We Think Community Managers Should Keep in Their Tool Belts

Written by Molly Talbert | on April 13, 2016 at 9:30 AM

Your life is busy and every moment counts. So it’s hard to find the time to sift through tools and plugins that might help you stay productive and manage your time. What’s the easiest way to track them all down?

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Topics: Online Community Management, Marketing

Reduce Customer Support Costs the Community Way

Written by Molly Talbert | on March 22, 2016 at 9:00 AM

Do you want to make customer support fun for your customers?

And save money for your company?

Communities purpose varies, from growing brand awareness and loyalty to gaining valuable insight into your product. But one area communities are particularly effective in is reducing customer support costs -- Gartner found that communities reduce support costs for companies by 50 percent. And reducing support cost is a top three reason 30 percent of companies start a community, according to the in CMX and Leader Networks Keys to Community Readiness and Growth study.

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Topics: Marketing, Customer Support

Six Social Media Trends Expected in 2016

Written by John Foley, Jr. | on March 18, 2016 at 10:00 AM

Social media continues to evolve, and if you want to leverage social media for your organization, you need to be aware of the current trends for 2016. As social media continues to get an increasing amount of resources and attention, organizations must rise to the challenge of deciding how they can get the best results from social media marketing. 

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Topics: Marketing, Social Media

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