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Posts about Marketing

Have You Seen the IDC MarketScape Report on Online Communities?

Written by Hunter Montgomery | on September 21, 2016 at 9:15 AM

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.

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Topics: Communications, Online Community Management, Marketing

CXPA Elevates the Customer Experience with Community

Written by Caitlin Struhs | on September 15, 2016 at 8:30 AM

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards.

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Topics: Marketing, Customer Communities, Customer Experience

How the Membership Economy Supports Community: An Interview with Robbie Kellman Baxter

Written by Caitlin Struhs | on September 7, 2016 at 8:00 AM

Robbie Kellman Baxter is the author of “The Membership Economy.” We had the chance to chat with Robbie about the Membership Economy and how to successfully apply this approach to online communities - here are the highlights.

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Topics: Online Community Management, Engagement, Marketing

Website Accessibility at the 2016 ASAE Annual Meeting and Expo

Written by Mark Lowry on August 29, 2016 at 11:00 AM

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Topics: Community Platforms & Updates, Engagement, Marketing

Experience Salt Lake City: You Can't Miss ASAE Annual 2016

Written by Mark Lowry on August 9, 2016 at 9:30 AM

ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. 

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Topics: Communications, Engagement, Marketing

Three Psychological Theories to Help You Design the Best Community

Written by Molly Talbert | on August 4, 2016 at 8:30 AM

Psychology helps you motivate members to take action -- but can it help you design a great website?

Community design is important, not an afterthought. Depending on its layout and ease of use, the UX can make or break a member’s experience. And you want to make their experience great and full of value, not frustrating.

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Topics: Online Community Management, Marketing

Hype Your Community Launch

Written by Jenny Taylor | on August 3, 2016 at 8:30 AM

Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community.

Since community spaces are new, you can’t necessarily expect mass adoption from everyone the second you open the doors. But you can expect people to be interested and excited to see what the community is all about when you launch.

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Topics: Online Community Management, Engagement, Marketing

The Art of Newsjacking

Written by Josh Bernoff | on July 20, 2016 at 9:00 AM

 

You have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things.

Meanwhile, news is happening. Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas. Is this noise?

No, it’s an opportunity.

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Topics: Communications, Engagement, Marketing

Questions & Answers Regarding Writing Without Bullshit

Written by Josh Bernoff | on June 30, 2016 at 9:00 AM


I got some great questions after last week's webinar, “The Value of Bullshit-Free Writing,” for Higher Logic. We couldn't get to them all, so I've answered them here. Where you see several questions in a row, they come from different people. I've edited some questions for length, clarity, and grammar.

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Topics: Communications, Marketing, Social Media

Five Habits of Effective Business Writers

Written by Josh Bernoff | on June 27, 2016 at 9:30 AM

The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done.

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Topics: Communications, Marketing

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