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Marketing Posts

Web Tracking Is Your Marketing Automation Advantage

Written by Shayna McGroggan | on February 22, 2018 at 8:30 AM | 3 minute read

 

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green.

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Topics: Marketing Automation, Marketing, Communications

Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Written by Caitlin Struhs | on February 19, 2018 at 8:30 AM | 7 minute read

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*. Check out the most commonly asked questions below for a primer on how you and your organization can learn and prepare for the changes.

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Topics: Online Community, Marketing Automation, Email Deliverability, Online Community Software, Marketing

Building Personas: Defining Your Audience

Written by Shayna McGroggan | on February 8, 2018 at 2:30 PM | 4 minute read

Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. 

To serve your audience well, you have to know them. Before you can start drafting and developing your unique personas, you have to get a data-driven understanding of your environment. This means getting a firm grasp of the makeup of your customer base, your website traffic, and your competition. 

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Topics: Marketing Automation, Customer Engagement, Marketing, Communications

Combining Your Inbound and Outbound Marketing Strategies

Written by Michael Al-Megdad on February 2, 2018 at 8:30 AM | 5 minute read


In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product.

Outbound marketing techniques like mail advertising, cold calling, or radio commercials aren’t as targeted, measurable, or cost effective. They simply canvas large swaths of people and are difficult – if not impossible – to track.

But this shift doesn’t make outbound marketing obsolete. If implemented in conjunction with inbound techniques, outbound marketing can help cement brand recognition with your target audience.

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Topics: Marketing Automation, Marketing, Engagement

Developing a Micro-Moments Marketing Strategy

Written by Javi Calderon on January 25, 2018 at 8:30 AM | 4 minute read

No matter where you go these days, you'll find people nose deep in their phones - on the bus, in line at Starbucks, or even as they wait for a meal at a restaurant. These gaps of time are known as micro-moments, and have become the newest frontier for marketers.

These moments are an enormous opportunity, as the average consumer experiences them about 150 times a day. Research shows that on average, people spend an astonishing one-third of their waking time on their mobile devices. About 55 percent of this time is spent in short bursts of 30 seconds or less.  

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Topics: Marketing, Engagement, Marketing Automation

Email Marketing vs. Marketing Automation [Explained]

Written by Shayna McGroggan | on January 18, 2018 at 8:30 AM | 14 minute read

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. 

Let me explain. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. You walk out the door, and for the first time, you realize that the trees have leaves! (Or what your mom’s face actually looks like, or that you have ten toes, not nine…whatever your experience, you know the feeling).

Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on (AKA marketing automation), and you can see the bark, the leaves, and the squirrel dropping acorns on your head. Truly, it’s a glorious sight.

Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

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Topics: Marketing Automation, Email Marketing, Marketing

Top 10 Informz Blog Posts from 2017

Written by Alex Mastrianni on December 21, 2017 at 8:30 AM | 2 minute read

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. As we start a new year, let's take a look back at the top 10 most popular posts.

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Topics: Email Marketing, Marketing, Marketing Automation

Turn Your Community into a Content Marketing Engine

Written by Teah Hopper | on December 19, 2017 at 8:30 AM | 5 minute read

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. In a world where no one wants to be sold to, content marketing is an effective way to get your brand and story in front of your target audience through thoughtful, relevant and timely content that helps meet their needs and solves their problems.

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Recent research from the Content Marketing Institute shows businesses are doubling down on content marketing.

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Topics: Online Community Management, Marketing, Online Community

The Evolution of Experience with Marketing Automation

Written by Shayna McGroggan | on December 14, 2017 at 8:30 AM | 3 minute read

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time.

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Topics: Marketing, Member Experience, Customer Retention, Marketing Automation

An Introduction to the EU Global Data Protection Regulation

Written by Brad Gurley | on December 5, 2017 at 8:30 AM | 3 minute read

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years.

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer.

Watch our GDPR Webinar Roundtable for steps and tools on how to prepare.

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Topics: Email Deliverability, Marketing, Marketing Automation, Online Community

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