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Posts about Marketing Automation

5 Survey Writing Secrets that Will Get More Responses

Written by Julie Dietz on October 7, 2016 at 8:30 AM

According to association consulting firm, Potomac Core, only 63% of association members feel that they're getting value from their membership fees. That's a scary number, especially as associations struggle to stay relevant in today's marketplace.

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Topics: Online Community Management, Marketing Automation, Online Community

6 Association Management Tips from Steve Jobs

Written by Christina Green | on October 5, 2016 at 8:30 AM

It's hard to believe it's been half a decade since Steve Jobs' passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one.

His legacy is still felt around the world every time someone looks at an iPhone.

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Topics: Associations, Marketing Automation, Online Community

The C-Suite's Role in Social Media

Written by John Foley, Jr. | on October 5, 2016 at 8:30 AM

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks? The answer is a resounding, YES. If your organization is on social media, you should be too. Consider the following advantages when deciding to build a presence for the C-suite on social media.

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Topics: Marketing, Social Media, Marketing Automation, Online Community

Don't Start Writing Your Association's Next Survey Without Following These Steps

Written by Julie Dietz on October 3, 2016 at 8:30 AM

"USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population." — David Letterman

That's insightful information. Really mind-blowing. And funny because it's so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

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Topics: Associations, Marketing Automation, Online Community

4 Steps to Inspire Innovation in Your Association

Written by Taylor Clement on September 30, 2016 at 8:30 AM

"Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable." - William Pollard

Many people believe innovation is all about inventing and releasing new products. That's a myth. Innovation is so much more than just revamping products or services.

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Topics: Associations, Marketing Automation, Online Community

How to Develop a Long-Term Member Engagement Strategy

Written by Julie Dietz on September 8, 2016 at 8:30 AM

"Change is the law of life. And those who look only to the past or present are certain to miss the future." - John F. Kennedy

Never has been change been as ubiquitous as it is today. In a digitally connected, global marketplace, we've all grown increasingly used to change shifting our lives, jobs, and companies. If you're like me, there are times when you even embrace change instead of fighting it.

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Topics: Member Engagement, Marketing Automation, Online Community

6 Steps to Pinpoint Your Most Engaged Members in 5 Minutes or Less (And Why You Need to)

Written by Julie Dietz on September 1, 2016 at 8:30 AM

Forbes, Associations Now, and Association Universe.

What do these publications have in common?

In the last several years they've begun touting engagement as a way to increase revenue, renewals, and customer acquisition. These and many other go-to industry hubs now frequently feature articles that highlight the importance of engagement as well as tips for how to encourage it.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Written by Julie Dietz on August 30, 2016 at 8:30 AM

What's the point of joining an association if you don't participate? If members don't use your members-only benefits they won't see the value in them. If they don't interact with other members, they won't network. And if they don't volunteer, they won't help further your mission. There will be no reason for them to renew and continue paying dues year after year.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

4 Secrets to Better Email Deliverability to Members and Customers

Written by Julie Dietz on August 26, 2016 at 8:30 AM

What's the number one way that people want to hear from you? Email. According to research from Exact Target, up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Topics: Online Community Management, Email Deliverability, Marketing Automation, Online Community

5 Myths About Measuring Member Engagement

Written by Julie Dietz on August 24, 2016 at 8:30 AM

How can associations build loyalty and convince members to renew? According to research by Association Metrics, members who regularly engage by visiting the association's website, attending conventions, and volunteering are more likely to remain loyal.

In other words, members who are engaged tend to renew at higher rates.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

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