<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Marketing Automation Posts

Super Forum 2018: We’re Back, and Better Than Ever

Written by Heather McNair on June 7, 2018 at 8:15 AM | 3 minute read

There are T-5 months until Higher Logic’s 9th Super Forum, which for our team, feels like waiting for a birthday: It can’t get here soon enough. This year, things will look a bit different at Super Forum.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Online Community Software, Marketing Automation

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Written by Shayna McGroggan | on June 5, 2018 at 8:10 AM | 4 minute read

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell.

People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way. But just because you have the ability to set your automation rules and then forget about them doesn’t mean this type of strategy will be the most effective.

Read More »

There is 1 Comments | Join the conversation.

Topics: Marketing Automation, Member Experience, Member Engagement, Marketing, Social Media, Email Marketing

Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Written by Shayna McGroggan | on May 30, 2018 at 8:55 AM | 3 minute read

Disclaimer: A real human wrote this post.

Before you start backing away nervously, I know – these two concepts on their own can create stirrings of inner panic. And in a post together? That’s even worse. But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world.

This post discusses three common questions about the relationship between marketing automation and artificial intelligence (AI).

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Marketing, Engagement, Customer Experience, Member Experience

Google's Push to Purge Your Low-Engagement Emails

Written by Sara Maloney on May 3, 2018 at 12:11 PM | 4 minute read

 HL Blog-Gmail-Unsubscribe-Low-Engagement-Email

In the last few months, Google added a feature to users' Gmail accounts. It's meant to help you easily unsubscribe from emails, and it looks something like this:

Read More »

There is 1 Comments | Join the conversation.

Topics: Marketing Automation, Email Marketing, Email Deliverability, Member Engagement, Customer Engagement

5 Expert Tips to Revamp Your Event Management Strategy

Written by Jake Fabbri on May 1, 2018 at 8:30 AM | 8 minute read

Your events can be the highlight of your member community experience! Especially for communities spread out over a wide geographic area, a monthly or yearly gathering is an exciting event to look forward to.

To keep members excited about attending, your events need to be better every year than they were the last. On one level, that means bringing back the most popular sessions, speakers, and sponsors your attendees loved.

But the member experience is more than just speakers and merchandise. You also need sustainable, behind-the-scenes management processes and tools to help you pull off a seamless event every time.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation, Associations

4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Written by Shayna McGroggan | on April 26, 2018 at 8:30 AM | 5 minute read

 

I am definitely one of those people who loves and needs to have the latest gadgets. When it comes to new smart phones, operating systems, gaming consoles, and audio gadgets, I covet them until they are mine.

However, more than once I’ve lusted after the latest tech toy, only to get home and let it die of loneliness in a drawer or on a shelf somewhere, because I couldn’t immediately figure it out on my own and gave up.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Email Marketing, Marketing, Communications

Debunking 5 Marketing Automation Myths

Written by Shayna McGroggan | on April 19, 2018 at 8:30 AM | 7 minute read

 

In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Or they stumbled upon an unforeseen dead-end that prevented them from automating. More often than not, these issues are over-exaggerated marketing urban legends.

So, let’s uncover some epic legends and debunk some myths.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Collaboration Tools, Marketing, Communications

How to Master Infotainment in Your Digital Content

Written by Julie Dietz on April 17, 2018 at 8:30 AM | 5 minute read

Have you ever come across the expression: “content is king”?

Of course you have – most of us have seen this a lot in the last few years (because it’s true) and that probably won’t change any time soon. But writing an 800-word article on a topic of your interest isn’t enough to engage your members these days. Content may be king (or queen, or fearless overlord – whichever moniker you prefer), but your topic, and how it’s presented, must interest your audience.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Written by Sara Maloney on April 12, 2018 at 8:30 AM | 3 minute read

HL Blog-public-social-media-can-pose-privacy-risks

They say to "never build on rented land," but is that always true? And, if this is the case, why do we continue to put our personal and business' intellectual property on public platforms owned by third parties?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Online Community, Collaboration Tools, Online Community Software, Social Media, Member Communities

Customers Buy Experiences, Not Products

Written by Julie Dietz on April 10, 2018 at 8:30 AM | 4 minute read

Traditional business models focus on products and services. Companies build up their products, advertise them, then make sales.

That strategy no longer works.

Sales are becoming less and less dependent on products and services. Instead, consumers are turning their attention to the buying experience and how they feel about your company after they become customers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation, Customer Experience

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe