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Posts about Marketing Automation

An Introduction to the EU Global Data Protection Regulation

Written by Brad Gurley | on December 5, 2017 at 8:30 AM

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years.

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer.

Watch our GDPR Webinar Roundtable for steps and tools on how to prepare.

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Topics: Marketing, Email Deliverability, Marketing Automation, Online Community

The Intersection of Online Communities and Marketing Automation

Written by Abigail Conlon on November 21, 2017 at 8:30 AM

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy.

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Topics: Marketing, Online Community Software, Marketing Automation, Online Community

5 Lessons to Help You Start Using Data Science

Written by Julie Dietz on November 14, 2017 at 8:30 AM

What comes to mind when you think about the term “data science”?

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Topics: B2B Communities, Associations, Customer Experience, Marketing Automation, Online Community

How to Get Association Members Volunteering

Written by Molly Talbert | on October 26, 2017 at 8:30 AM

Volunteer work is critical to your association. Not only does it supplement your staff’s daily workload, it deepens member relations to the organization and offers the chance to build new skills. 

But how do you get members to start volunteering? Although you know the benefits of volunteer work—both for the association and for the members—it can be hard to convince a person who’s never volunteered to start.

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Topics: Volunteer Management, Associations, Marketing Automation, Online Community

Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Written by Julie Dietz on October 19, 2017 at 8:30 AM

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing.

That’s one of many reasons why organizations in all industries are focusing more on advocates. Higher Logic is no different. We’ve had active advocates in our customer base from the very beginning, but we haven’t had a formal advocacy program until now.

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Topics: Community Platforms & Updates, Customer Advocacy, Marketing Automation, Online Community

The Reporting Trick that Makes Association Data More Useful

Written by Julie Dietz on October 18, 2017 at 8:30 AM

Many associations and nonprofits work with data on two levels: organization-wide and individual. They can see both how single members are interacting with their organization and view association-wide results.

Unfortunately, that means that many groups are missing out on valuable information, because most associations aren’t organized only around individual members or organizations. They have groups within them, usually chapters, committees, or special interest groups that combine individuals with similar characteristics or priorities.

If your association has these types of groups under its umbrella, then you need data on those groups in addition to individual and association-wide data. You need data on your segments.

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Topics: Associations, Marketing Automation, Online Community

6 Ways Associations Can Improve Chapter Performance

Written by Julie Dietz on October 17, 2017 at 8:30 AM

If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance.

Since 65 percent of associations don’t have any full-time staff devoted to chapter management, however, building solid relationships and increasing chapter performance is often a challenge.

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Topics: Associations, Member Experience, Marketing Automation, Online Community

Higher Logic Acquires Informz and Real Magnet

Written by Rob Wenger on October 16, 2017 at 9:35 AM

We can’t believe how eventful 2017 has been for Higher Logic. We’re so proud of all the hard work our employees, partners, and customers have put in to help make this a banner year. And the news doesn’t stop there - we have acquired Informz and Real Magnet!

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Topics: Marketing Automation, Online Community

5 Ways Technology Can Push Your Fundraising Strategy Forward

Written by Carl Diesing on October 12, 2017 at 8:30 AM

We all know it’s true: technology is becoming more vital with each passing day.

As useful (and addictive) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms.

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions.

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Topics: Marketing, Online Community Software, Nonprofits and Charities, Marketing Automation, Online Community

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Written by Julie Dietz on October 10, 2017 at 8:30 AM

Eighty percent of your future revenue will come from 20 percent of your existing customers, according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing.

If you want to grow your business, you need current customers to keep buying.

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Topics: Customer Communities, B2B Communities, Customer Success, Marketing Automation, Online Community

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