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Marketing Automation Posts

8 Award-Winning Success Stories from Super Forum 2018

Written by Jenna Frantz on November 8, 2018 at 5:02 AM | 7 minute read

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation.

We’re sharing these winning customers’ stories because A) they’re great, and B) everyone can learn from what they’ve done well.

Congrats to our 2018 winners! Check out their stories and why they won below.

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Topics: Super Forum, Online Community, Marketing Automation

5 Questions to Ask Before Jumping Ship on Your AMS

Written by Gabrielle Wathen on October 25, 2018 at 2:00 PM | 10 minute read

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. In short, a great AMS is essential.

But, what happens when your AMS isn’t meeting all the needs that you think it should meet? Do you switch? When faced with this decision, there are two common misconceptions many associations fall victim to:

  1. The assumption that their AMS should be an all-in-one solution for every business objective.
  2. If their AMS isn't the all-in-one-solution they thought it would be, they think switching AMS providers is the best solution to fill those gaps.

If this sounds familiar, trust us, your association is not alone in contemplating a switch. However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road.

Help us help you avoid this.

We know, we know… you have your reasons for wanting to switch your AMS, but what are they? Our experience tells us you can save your association from months of costly deliberation and implementation woes.

Address these five questions before jumping ship.

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Topics: Online Community, Online Community Software, Community Platforms & Updates, Associations, Marketing Automation, Integration

17 Essential Email Design Tips + Inspiration for the Non-Designer

Written by Amie Perrott on October 24, 2018 at 8:30 AM | 8 minute read

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? Whoa, that’s right – per day. With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention.

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Have no fear, non-designers, this blog is not about HTML or fancy interactive capabilities.

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Topics: Email Marketing, Marketing Automation

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Written by Brad Gurley | on October 11, 2018 at 7:55 AM | 5 minute read

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best.

The good news is that SPF, DKIM, and DMARC can work together for you like a triple rainbow of email authentication, and that’s why we want you to have a thorough understanding of them.

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Topics: Email Marketing, Marketing Automation, Marketing

Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018

Written by Jenny Pan on October 9, 2018 at 8:00 AM | 3 minute read

At any industry or customer conference, we all hope to tackle a few simple goals: chat with smart people, learn some new tricks, and get inspired by new ideas. For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three:

Communicate I Collaborate I Elevate

While the words “communicate,” “collaborate,” and “elevate” may sound like buzzwords, we see real value in these concepts – all three represent what we hope will be a top-notch conference.

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Topics: Super Forum, Online Community, Marketing Automation

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Written by Gabrielle Wathen on October 8, 2018 at 8:00 AM | 4 minute read

Have you ever heard someone say “there’s an app for that!” when you complain about your smartphone? Well, if you want to elevate the success and business impact of your online community, trust us –  there’s a module for that.

Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. But selecting the right add-on modules to invest in can be tricky if you aren’t familiar with their functionality.

Even trickier is this often overlooked fact: what’s our community for in the first place?

There is no one-size-fits-all package of tools on the road to success. When you’re ready to further enhance your community, that’s when the fun of “shopping around” for new modules starts - because your core objectives are already front and center. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals.

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Topics: Online Community, Marketing Automation, Member Experience, Associations, Online Community Management, Engagement, Member Retention, Collaboration Tools, Volunteer Management, Member Engagement

48 No-Brainer Tools Every Marketer Needs

Written by Elizabeth Bell on October 4, 2018 at 7:56 AM | 12 minute read

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common:

We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Another similarity? Tools, technology, and coffee keep us running.

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Topics: Marketing Automation, Marketing, Email Marketing, Social Media

Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Written by Shayna McGroggan | on September 18, 2018 at 7:55 AM | 4 minute read

We all know our audience is the key to great email performance, but it can be hard to know whether your audience likes reading your emails. Sometimes, it can feel like the only feedback we get is the dreaded unsubscribe button.

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. The data’s all there, and it’s easier to find than you think.

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Topics: Marketing Automation, Member Experience, Engagement, Associations

Create the 3 Most Common Automated Campaigns in No Time

Written by Shayna McGroggan | on September 6, 2018 at 8:00 AM | 5 minute read

People seem to love trilogies, trios—really, anything in threes.

You’re not a true Star Wars fan unless you’ve seen A New Hope, The Empire Strikes Back, and Return of the Jedi. How many people would still be fans of the Two Stooges, Two Musketeers, or Two Amigos? Heck, being that our Saratoga, NY office is in a town known for their horse racing track, the magic of the trifecta is not lost on us.

We recently released the 2018 State of Marketing Automation: Association Benchmark Report, which reported the three most popular automated campaigns for associations:

  • New member onboarding
  • Membership renewals
  • Event promotion
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Topics: Integration, Marketing Automation, Online Community, Member Engagement, Associations

Making the Most of Super Forum: 6 Tips from Higher Logic Clients and Staff

Written by Jenny Pan on September 5, 2018 at 8:00 AM | 3 minute read

During our latest Champion Program Summer Challenge, we asked our clients to share their best tips for attending Super Forum 2018 in Higher Logic’s own community, the Higher Logic Users Group (HUG).

Because we can’t really say it any better, here are the grade-A recommendations brought to you by your fellow Huggers.

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Topics: Online Community, Marketing Automation

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