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Posts about Marketing

Five Social Media Marketing Trends for 2017

Written by John Foley, Jr. | on December 27, 2016 at 9:30 AM

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In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. 

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Topics: Marketing, Social Media

Protech Associates Creates “Tier 1 Support on Steroids”

Written by Caitlin Struhs | on December 5, 2016 at 8:45 AM

Protech associates creates a tier 1 support community on steroids

Based in Columbia, Maryland, Protech Associates, Inc. provides cloud association management software powered by Microsoft Dynamics CRM and run on the Microsoft Azure cloud. The organization has dedicated more than 30 years to exclusively serving the association community and is continuously looking for ways to improve the products and services it delivers.

In early 2015, Protech realized it needed an online community to enhance its customer support experience. Protech Director of Customer Care Matt Bruffey spearheaded the project, which has become one of Protech’s most valuable benefits for its customers.

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Topics: Community Management, Engagement, Marketing

How the Customer Support Funnel Works for an Online Community

Written by Hunter Montgomery | on November 17, 2016 at 3:30 PM

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Funnels, chutes, hourglasses - they’re all used to help us plan the customer’s journey with our organization (or maintain a particularly organized baker’s kitchen - depends on your audience).

There are tons of models and terms we can use when we talk about customer acquisition, and getting people to engage with your brand or organization.

Online communities are no different. So, what shape should you use? How are you getting people engaged in the first place, and how do you make them stay?

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Topics: Engagement, Marketing

The Objectives Behind Creating Your Online Community

Written by Lauren Perkins | on November 15, 2016 at 8:30 AM

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Creating a community may seem like a daunting task. This month we will describe some of the main objectives that will help streamline the process. If you already have a community, these objectives can help you validate the value while re-grounding your team and stakeholders.

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Topics: Communications, Community Management, Engagement, Marketing

Super Forum After Hours: What DC and Arlington Have to Offer

Written by Kim Deering | on November 1, 2016 at 8:30 AM

After hours: what to do in dc and arlington

How well do you know our nation’s capital? Beyond housing the President and being the epicenter for American politics, DC has so many fun things to do!

While you’re in the area visiting for Super Forum, we hope you have time to at least quickly explore DC and the surrounding areas. The Higher Logic team is proud to call it home, and we love to show off our town.

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Topics: Marketing

Six Reasons to be Excited for the 7th Annual Higher Logic Super Forum

Written by Rob Wenger on October 19, 2016 at 8:00 AM

Six reasons to be excited for the 7th annual higher logic super forum

We are so excited for Super Forum - this year it’s November 14 and 15. Since this is our seventh one, we have big things in store -- you won’t want to miss out!

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Topics: Marketing

The C-Suite's Role in Social Media

Written by John Foley, Jr. | on October 5, 2016 at 8:30 AM

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Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks? The answer is a resounding, YES. If your organization is on social media, you should be too. Consider the following advantages when deciding to build a presence for the C-suite on social media.

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Topics: Marketing, Social Media

Have You Seen the IDC MarketScape Report on Online Communities?

Written by Hunter Montgomery | on September 21, 2016 at 9:15 AM

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Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.

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Topics: Communications, Community Management, Marketing

CXPA Elevates the Customer Experience with Community

Written by Caitlin Struhs | on September 15, 2016 at 8:30 AM

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The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards.

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Topics: Community Management, Engagement, Marketing

How the Membership Economy Supports Community: An Interview with Robbie Kellman Baxter

Written by Caitlin Struhs | on September 7, 2016 at 8:00 AM

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Robbie Kellman Baxter is the author of “The Membership Economy.” We had the chance to chat with Robbie about the Membership Economy and how to successfully apply this approach to online communities - here are the highlights.

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Topics: Community Management, Engagement, Marketing

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