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What Can Community Professionals Learn from Influencer Marketing?

Written by Molly Talbert | on April 20, 2017 at 8:30 AM

What can influencer marketing teach online communities

Imagine if Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Do you think your customers would be excited?

Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more. It’s an obstacle many community professionals struggle with - especially since the internet is more vast than ever, making it harder to grab anyone’s attention.

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Topics: Online Community Management, Engagement, Marketing

Improve Your Customer Retention Program with an Online Community

Written by Molly Talbert | on March 16, 2017 at 8:30 AM

 Improve your customer retention program with online community

Many people ask how online communities can bring in new customers. It’s important, but communities aren’t just about growing your customer base. Part of a community’s value comes from something else - retaining existing customers.

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Topics: Online Community Management, Marketing, Customer Retention

Online Communities are Organizational Silo Breakers

Written by Molly Talbert | on March 7, 2017 at 8:30 AM

Online communities are organizational silo breakers 

What department should be involved in their organization’s community? Generally, people would say it depends on what type of community it is. Some might say support, since communities are a natural gathering place for customers to seek help. Others might say human resources, if it’s an employee intranet.

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Topics: Engagement, Marketing

6 Quick Website Tweaks that Make a Big Impact

Written by Julie Dietz on February 28, 2017 at 8:30 AM

These six website tweaks help you get more visitors and improve the online experience.

If you watch budget design shows on TV, you know that one of the designers’ favorite tricks is paint. It’s cheap, fast, and gives a whole new look to furniture and walls. Rarely do you see a makeover on a budget that doesn’t at least paint an accent wall. White walls hardly ever remain white.

Websites are the white wall of your marketing plan. You can make little changes to pique people’s interest and move potential customers and members further down the sales funnel.

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Topics: Marketing, Customer Experience, Member Experience

How to Build the Business Case for Your Association’s Online Community Strategy

Written by Andy Steggles | on February 14, 2017 at 8:30 AM

There are 6 steps to explaining the business reasons behind your online community.

You’ve spent countless hours interviewing members and pouring over data. You’ve researched techniques, combed the internet for tools, and finally come up with a solution.

The best way for your association to provide long-term value to members is with an online community.

It’s perfect. You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts.

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Topics: Marketing, Member Communities, Associations

What We Love About the New Business Impact of Online Communities Study

Written by Caitlin Struhs | on February 10, 2017 at 8:58 AM

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According to the new Business Impact of Online Communities Study by Leader Networks, which surveyed hundreds of communities, about 35 percent of community leaders surveyed said they lack meaningful metrics to report success in business terms. That’s a sizeable number.

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Topics: Online Community Management, Marketing

Four Community Newsletters You Need to Subscribe To

Written by Molly Talbert | on January 31, 2017 at 8:30 AM
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Where do you turn to for information? Community management is a growing industry, with more resources than ever before - but sometimes it can be hard to find the golden nuggets within the ever increasing sea of content.

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Topics: Online Community Management, Engagement, Marketing

Community UX Design Research on a Budget

Written by Molly Talbert | on January 24, 2017 at 8:30 AM
Online Community UX Design on a Budget

The look, feel and usability of your community, and online presence as a whole, can make a huge difference in terms of engagement. But what if you don’t have the budget to really dive in, research and optimize your site’s user experience (UX)?

Small organizations are used to figuring out creative workarounds to problems that larger organizations don’t think twice about, like how to manage a community without a full time community manager or maintain a corporate site.

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Topics: Online Community Management, Marketing

How to Make Your Events More Inclusive

Written by Erica McGillivray | on January 3, 2017 at 8:00 AM

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"Anyone can come to our event." That’s what we tell ourselves - we the people who program and labor over our events. We don't bar anyone from joining the fun, and the only barrier may (or may not) be a ticket price or alcohol-related restrictions around age. When we do price our events, we make sure they're affordable for our demographic and right along with our competitors’ prices.

But the real truth is that not everyone is actually welcomed to our events. Whether we want to admit or not, our event send signals about who's welcomed and who isn't.

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Topics: Marketing

Five Social Media Marketing Trends for 2017

Written by John Foley, Jr. | on December 27, 2016 at 9:30 AM

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In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. 

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Topics: Marketing, Social Media

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