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An Introduction to the EU Global Data Protection Regulation

Written by Brad Gurley | on December 5, 2017 at 8:30 AM

what you need to know about europe new gdpr data law.png

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years.

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer.

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Topics: Marketing, Email Deliverability

The Intersection of Online Communities and Marketing Automation

Written by Abigail Conlon on November 21, 2017 at 8:30 AM

Use marketing automation with your online community to improve the member experience.

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy.

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Topics: Marketing, Online Community Software

How Can Your Online Community Go Viral?

Written by Julie Dietz on November 16, 2017 at 8:30 AM

Use these tricks to help your online community reach more people.

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration.

Luckily, Dr. Jonah Berger’s research has uncovered the exact opposite, and his Super Forum keynote discussed research that shows people are quite predictable. Better yet, when you learn the social science behind why people make certain decisions, you can craft marketing campaigns that go viral.

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Topics: Online Community Management, Marketing

5 Ways Technology Can Push Your Fundraising Strategy Forward

Written by Carl Diesing on October 12, 2017 at 8:30 AM

Use technology to improve fundraising at your nonprofit.

We all know it’s true: technology is becoming more vital with each passing day.

As useful (and addictive) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms.

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions.

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Topics: Marketing, Online Community Software, Nonprofits and Charities

9 Steps for Building Member Personas

Written by Julie Dietz on September 28, 2017 at 8:30 AM

Use these steps to build personas for your association members.

How do you decide what content goes in your emails?

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member.

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Topics: Marketing, Associations, Member Experience

How to Get Members to Download and Use Your Online Community’s Mobile App

Written by Julie Dietz on September 27, 2017 at 8:30 AM

Five steps to motivate online community app downloads and use.

You have all the pieces in place in to go mobile – a responsive website, mobile-friendly design elements, even an online community app that lets users receive push notifications and access your community from any device. It's a great plan, especially since studies show that by using apps push notifications in your app, you could increase engagement by 2,770 percent

There’s just one problem: people aren’t using your app. They’re not even downloading it.

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Topics: Online Community Management, Engagement, Marketing

3 Reasons Why Online Mentoring Programs Attract New Members

Written by Julie Dietz on September 19, 2017 at 8:30 AM

Want to increase new member acquisition? Use an online mentoring program.

Question: With regard to your association, what’s keeping you up at night?

Answer 1: Not gaining new members.

Answer 2: Figuring out how and where to acquire new members.

These aren’t hypothetical examples. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report, which lists new member acquisition as one of the top three priorities for associations.

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Topics: Millennials, Marketing, Associations, Member Experience

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Written by Julie Dietz on September 12, 2017 at 8:30 AM

Increase non-dues revenue by using these 5 steps to create a great association sponsorship program.

Sponsorship programs are tricky. Most associations have one (or have at least considered one), but are still fine-tuning the details. Is pricing too low? Too high? Do sponsors see the value in each sponsorship package? What do members think of the program?

And what about your association? Is your program effective at increasing non-dues revenue?

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Topics: Marketing, Associations

How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Written by Julie Dietz on August 10, 2017 at 8:30 AM

Here are six ways association members' website expectactions have changed.

Advances in technology and web design have changed what we expect from the internet and the websites we use every day. A great website five or ten years ago wouldn’t meet the cut today. Think about Facebook’s early design, for instance. It was text-heavy and clunky. (Don’t remember what Facebook was like in 2004? Take a trip down memory lane with PCMag.)

Your association’s website is no different. It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up.

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Topics: Marketing, Associations, Member Experience

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Written by Julie Dietz on June 27, 2017 at 8:30 AM

Use email send patterns to get more members to open and engage with your marketing emails.

Email can be overwhelming. Many of us let emails sit, often with good intentions of getting to them later, which results in emails not being opened or read at all.

Email communication suffers when we’re busy or our inboxes are clogged with to-dos. That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention.  Catch your audience at the right time, and you’ll increase the likelihood of your members opening and engaging with your communication.

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Topics: Communications, Marketing, Associations, Member Engagement

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