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Engagement Posts

Cultivating Community Management with Missouri REALTORS®

Written by Caitlin Struhs | on March 29, 2016 at 2:00 PM | 6 minute read

Higher Logic has helped Missouri REALTORS® with building community since April 2012 — that’s when the organization launched its original community, THE LANDING. Since then, Missouri REALTORS® has watched its member community grow and evolve.

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Topics: Online Community Management, Engagement, Online Community

Why Human Connections are Critical to Engagement (plus 9 Other Super-Useful #CMGR Resources from the Week)

Written by Kaila Timmons on March 25, 2016 at 8:30 AM | 3 minute read

We know you're busy, so we try to make your life easier by compiling the best online community management articles from around the web right here on our blog each week. This week, our favorite articles focus on providing our readers with tips for online community management.

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Topics: Online Community Management, Engagement, Online Community

Are Negative Comments In Your Community Bad?

Written by Andy Steggles | on March 24, 2016 at 9:00 AM | 5 minute read

What happens when a member posts a negative or inflammatory comment in your community?

Negative comments, or "detractors," in your community aren’t a bad thing -- you shouldn’t shy away from tension if you want an interesting, valuable and relevant community. In fact, negative comments are usually a great opportunity for an organization to demonstrate transparency and a culture of openness in a controlled area, rather than in places like Facebook, LinkedIn or Yelp where you have no control.

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Topics: Online Community Management, Engagement, Online Community

How to Use Events & Conferences to Increase Activity in Your Online Community

Written by Kaila Timmons on March 23, 2016 at 8:42 AM | 2 minute read

Attending conferences and industry events can be very exciting experiences for customers or members who are looking to network with people in your organization, their peers, and other experts. Live events can deliver a lot of enthusiam for your cause, company, or product.

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Topics: Online Community Management, Engagement, Online Community

A Recipe for Renewal: Optimize Your Renewal Rate and Grow Your Numbers

Written by Molly Talbert | on March 15, 2016 at 9:30 AM | 5 minute read


What’s the secret recipe for building your community with lifelong members? It boils down to this equation: engagement plus satisfaction equals member renewal. Easy, right?

The longer members stay, the better for everyone. If your goal is to grow your community, increasing member retention is an important piece to hone in on. As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their life would be different -- and worse -- without the community. That’s what you want, and it’s one of the most powerful factors for your community’s success.

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Topics: Communications, Engagement, Member Retention, Marketing Automation, Online Community

Changing Your Company Culture? 4 Ways Your Online Community Can Help

Written by Christina Green | on March 15, 2016 at 8:30 AM | 4 minute read

Culture is to recruiting as product is to marketing. - Dharmesh Shah, cofounder of HubSpot.

Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it's customers or employees.

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Topics: Communications, Engagement, Collaboration Tools, Online Community

One Sure-Fire Way to Wreck Your Community

Written by Lindsay Starke | on March 14, 2016 at 9:30 AM | 3 minute read

In 1973, a team of researchers went into a nursery school and found a group of children who seemed to enjoy drawing. They then divided these children into three groups. The first group was told beforehand they would receive a reward (in this case, a special certificate) for drawing. The second group also received the reward upon drawing, but were not told about it ahead of time. And the final group received no reward for drawing.

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Topics: Online Community Management, Engagement, Online Community

Crowdsourcing Your Community Goals

Written by Caitlin Struhs | on March 8, 2016 at 9:00 AM | 4 minute read

Are you part of a community making information available and accessible to others? It could be a national association for the healthcare industry, a Reddit group for gaming geeks or even the anonymous pages of Wikipedia. The key: you and a group of people are coming together to be productive and hopefully offer something to whatever at-large community you care about.

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Topics: Online Community Management, Engagement, Volunteer Management, Online Community

Let's Rock, Rattle and Roll at AUDC in Austin!

Written by Kim Deering | on March 2, 2016 at 12:00 PM | 2 minute read

ABOUT THE SHOW

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Topics: Engagement, Online Community

Art By Jason Kampf: Higher Logic Hosts First Office Art Installation

Written by Lauren Wolfe | on February 25, 2016 at 8:00 AM | 2 minute read

We’re getting even more creative at our new Higher Logic headquarters in Arlington, VA. Last week we co-hosted our first art show with Barbara Hawthorn Interiors, Ltd., featuring local artist Jason Kampf. Special thanks to Barbara and her team for their help in making this dream of ours a reality and introducing us to Jason!

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Topics: Online Community Management, Engagement, Social Media, Online Community

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