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Posts about Engagement

Changing Your Company Culture? 4 Ways Your Online Community Can Help

Written by Christina Green | on March 15, 2016 at 8:30 AM

Culture is to recruiting as product is to marketing. - Dharmesh Shah, cofounder of HubSpot.

Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it's customers or employees.

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Topics: Communications, Engagement, Collaboration Tools

One Sure-Fire Way to Wreck Your Community

Written by Lindsay Starke | on March 14, 2016 at 9:30 AM

In 1973, a team of researchers went into a nursery school and found a group of children who seemed to enjoy drawing. They then divided these children into three groups. The first group was told beforehand they would receive a reward (in this case, a special certificate) for drawing. The second group also received the reward upon drawing, but were not told about it ahead of time. And the final group received no reward for drawing.

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Topics: Online Community Management, Engagement

Crowdsourcing Your Community Goals

Written by Caitlin Struhs | on March 8, 2016 at 9:00 AM

Are you part of a community making information available and accessible to others? It could be a national association for the healthcare industry, a Reddit group for gaming geeks or even the anonymous pages of Wikipedia. The key: you and a group of people are coming together to be productive and hopefully offer something to whatever at-large community you care about.

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Topics: Online Community Management, Engagement, Volunteer Management

Let's Rock, Rattle and Roll at AUDC in Austin!

Written by Kim Deering | on March 2, 2016 at 12:00 PM

ABOUT THE SHOW

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Topics: Engagement

Art By Jason Kampf: Higher Logic Hosts First Office Art Installation

Written by Lauren Wolfe | on February 25, 2016 at 8:00 AM

We’re getting even more creative at our new Higher Logic headquarters in Arlington, VA. Last week we co-hosted our first art show with Barbara Hawthorn Interiors, Ltd., featuring local artist Jason Kampf. Special thanks to Barbara and her team for their help in making this dream of ours a reality and introducing us to Jason!

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Topics: Online Community Management, Engagement, Social Media

How to Manage Without a Community Manager

Written by Molly Talbert | on February 22, 2016 at 10:00 AM

Can you have a community without a community manager? Communities don’t just happen -- they’re built and nurtured over time, so having a dedicated community manager is ideal. But sometimes it’s just not realistic -- there isn’t the money or executives don’t realize how important community managers are for ensuring ROI. If that’s the case -- what do you do?

Don’t be deterred if you can’t hire a community manager (yet). If your growing organization is excited and ready for a community, you can create a thriving ecosystem without one -- if you have a good plan in place.

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Topics: Online Community Management, Engagement

How to Disagree Nicely

Written by Molly Talbert | on February 10, 2016 at 10:00 AM

What happens when you're triggered? Knowing how to respond to a comment -- either general or directed at you -- can be tough,especially on the internet where tone and sarcasm are easily lost without body language. But knowing how to manage your anger and calm the situation are important skills if you value virtual communities. It’s impossible to avoid conflict, so it’s important to be prepared to keep it from spiraling out of control.

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Topics: Online Community Management, Engagement

Keeping Goals with Social Fitness

Written by Molly Talbert | on February 9, 2016 at 9:30 AM

We all know engagement can help your community members become more active, but can it also help your waistline?

More and more of our lives are online, from professional communities to social media. So what happens when you bring your fitness routine online? There are many benefits to working out with a partner -- you both push each other and hold each other accountable -- but does it work if your fitness partner(s) are virtual?

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Topics: Engagement

Is Twitter a Community?

Written by Molly Talbert | on February 1, 2016 at 8:30 AM

Is Twitter a community? For many, it’s a straightforward answer. Here’s the catch: not everyone agrees on what the right answer is. Some say ‘yes,’ some say ‘no.’

So what’s the deal?

That brings us to the (digital) age-old question: what’s the difference between social media and online communities? Many people think they’re one in the same -- they both bring people together, right? -- but there are important differences to be aware of.

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Topics: Engagement, Social Media

How to Make Visiting Your Online Community a Habit for Customers or Members

Written by Christina Green | on January 28, 2016 at 8:30 AM

American politician, Frank A. Clark, once said, “A habit is something you can do without thinking, which is why most of us have so many of them.†Nowhere is that more obvious than on the Internet. Most people visit the same sites, do the same things, almost without realizing it. When we can't follow our Internet habit, because of site maintenance or some other uncontrollable cause, we feel an almost pent up anxiety.

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Topics: Online Community Management, Engagement

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