<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Engagement Posts

What Makes Lyft Different

Written by Molly Talbert | on May 25, 2016 at 9:00 AM | 6 minute read

The sharing economy is big these days, with new companies popping up -- and fading away -- almost daily. And there’s big money to be made, both for the companies providing the platform and for the people using them -- think of Uber and Getaround for transportation, AirBNB for accommodations and LendingClub for loans. Lyft is in this same group and, although significantly smaller than Uber, is still a unicorn (a private company worth over a billion dollars).

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Marketing, Online Community

Do's and Don'ts for Engaging Lurkers in Community

Written by Molly Talbert | on May 24, 2016 at 8:00 AM | 6 minute read

Every community has them -- those people who watch from the sidelines but never participate. Lovingly called “lurkers,” people often wonder: do they add value? And how can I nudge them towards becoming a regular poster?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Online Community

Blogs that work...and spread

Written by Josh Bernoff | on May 17, 2016 at 8:30 AM | 5 minute read

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. Let’s take a look at how to do that well.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Marketing, Online Community

Motivate Members: Intrinsic Rewards That Actually Work

Written by Molly Talbert | on May 16, 2016 at 9:00 AM | 7 minute read

Everyone has their own engagement theories for fostering interaction within online communities. Some engaged communities appear effortless while others remain stagnant, with occasional spurts of activity. So, what gives? What’s the trick for building sustainable, steady engagement?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Member Experience, Online Community

Why Aren’t Members Opening Your Emails?

Written by Molly Talbert | on May 12, 2016 at 9:30 AM | 6 minute read

Getting people to open emails can be a frustrating, fruitless task. Especially when a big part of your job is communicating to members through email -- depending on your industry and the types of emails you send, what’s considered good open rates can look pretty low.

So how do you turn the tides and get people to open your messages?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Member Experience, Email Marketing, Online Community

How to Get Customers to Create Content That's Ranked Highly on Google [SEO Tips]

Written by Julie Dietz on May 2, 2016 at 8:30 AM | 5 minute read

How important is being highly ranked in search results? Research from popular marketing software company, HubSpot, suggests that 75% of Internet users never even bother clicking through to the second page of results, which means being highly ranked could make or break your organization.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Online Community

Community Benchmarking by The Numbers [Infographic]

Written by Andy Steggles | on April 25, 2016 at 8:30 AM | A quick read

In our 2015 Benchmarking Report, we learned that easy engagement is key for thriving communities. Branded mobile apps and email engagement are big factors in creating frictionless communities.

See the data behind it here.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Online Community

Millennials and The Rise of Virtual Volunteering

Written by Molly Talbert | on April 7, 2016 at 9:30 AM | 5 minute read

How would you finish this sentence: “Millennials are _____”? Maybe “selfish”? A lot of people might choose “lazy.” How about, “generous”? Didn’t expect that, did you?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Millennials, Engagement, Volunteer Management, Online Community

Can Community Double As Intranet for Your Organization?

Written by Molly Talbert | on April 5, 2016 at 9:00 AM | 4 minute read

You figured out the recipe for member engagement. Can you work the same magic on your employees?

Intranets have a reputation for being underused and clunky, but that doesn’t have to be the case. Instead of thinking about it as an intranet, think about it as a staff community, where people go for professional support and fun.

Read More »

There are 2 Comments | Join the conversation.

Topics: Online Community Management, Engagement, Online Community

Does Email Equal Engagement?

Written by Andy Steggles | on April 4, 2016 at 9:00 AM | 4 minute read

Can old fashioned email spur your community’s engagement? With new technologies, community platforms and collaborative tools, some people say email is going by the wayside. Why use email when we have so many new, fancy tools? But when you look at email activity, this isn’t actually the case -- people still love email. In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Marketing Automation, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe