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Engagement Posts

How the Membership Economy Supports Community: An Interview with Robbie Kellman Baxter

Written by Caitlin Struhs | on September 7, 2016 at 8:00 AM | 6 minute read

Robbie Kellman Baxter is the author of “The Membership Economy.” We had the chance to chat with Robbie about the Membership Economy and how to successfully apply this approach to online communities - here are the highlights.

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Topics: Engagement, Marketing, Online Community Management, Online Community

How to Use Data to Solve Your Biggest Online Community Participation Problems

Written by Julie Dietz on September 6, 2016 at 8:30 AM | 7 minute read

When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn't wait to get involved. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town. Even the questions that I now know were seed questions from the organization didn't have any responses.

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Topics: Online Community Management, Engagement, Member Experience, Customer Experience, Online Community

AARC Works to Advance Health Care Through Its Online Community [Case Study]

Written by Caitlin Struhs | on August 31, 2016 at 9:00 AM | 4 minute read

The American Association for Respiratory Care (AARC) is an association for respiratory care and allied health professionals interested in cardiopulmonary care. It’s also the only professional organization supporting respiratory care in the United States. AARC is a long-time Higher Logic client, and we recently checked in with it’s community team: Asha Desai, project manager and HOD liaison, and Amanda Feil, membership development manager. Read the highlights from our chat on how AARC’s online community has impacted its members over the years.

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Topics: Online Community Management, Engagement, Communications, Online Community

Website Accessibility at the 2016 ASAE Annual Meeting and Expo

Written by Mark Lowry on August 29, 2016 at 11:00 AM | 1 minute read

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Topics: Engagement, Community Platforms & Updates, Marketing, Online Community

How Online Communities Ease the Pain of Tech Support

Written by Molly Talbert | on August 24, 2016 at 8:30 AM | 4 minute read

What do you do when you’re on hold with a company’s tech support? Clean? Watch TV? Just sit on the couch waiting for the day it’ll all be over?

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Topics: Engagement, Customer Support, Online Community

The Data Approach to Community

Written by Marco Falconi on August 22, 2016 at 9:30 AM | 5 minute read

Predicting your community’s behavior can be hard. Many organizations find themselves guessing at member information, outreach and retention tactics. But the data is all there – in fact, you probably already have a plethora of data to help you draw conclusions about member predictors. It’s taking that data to the next level and organizing it that can seem daunting.

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Topics: Engagement, Online Community Management, Community Platforms & Updates, Online Community

Experience Salt Lake City: You Can't Miss ASAE Annual 2016

Written by Mark Lowry on August 9, 2016 at 9:30 AM | 2 minute read

ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. 

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Topics: Marketing, Engagement, Communications, Online Community, Associations

Hype Your Community Launch

Written by Jenny Taylor | on August 3, 2016 at 8:30 AM | 5 minute read

Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community.

Since community spaces are new, you can’t necessarily expect mass adoption from everyone the second you open the doors. But you can expect people to be interested and excited to see what the community is all about when you launch.

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Topics: Engagement, Marketing, Online Community Management, Online Community

Building Community: Real Towns Inform Online Spaces

Written by Rob Hefferon on August 1, 2016 at 9:00 AM | 5 minute read

Starting an online community can seem like a daunting task at first. It’s easy to think that you need experience with other online communities to build a successful one for your own organization. However, while communities on a screen seem like a new phenomenon, their goal is to mimic a real-life community. So, rather than seeing yourself as the community manager of an online group, try imagining you are the town planner in charge of helping a new town get off its feet. By putting yourself in this mindset you can set your community, and yourself, up for long-term success.

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Topics: Online Community Management, Engagement, Online Community

Building an Online Community Ambassador Program

Written by Lindsay Starke | on July 28, 2016 at 8:30 AM | 4 minute read

Some community managers are really lucky. We work with groups of people mustered around a mission that we already care about—whether it’s a charitable organization, a favorite TV show, or the industry that we already work in. But many, maybe even most, of us are in an altogether different boat: we’re managing communities in which we’re not subject matter experts. How many times have you stared at a question that’s gone unanswered because, not only do you not know the answer, you don’t even know how to find someone who does know, because half the words being used might as well be in Linear A?

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Topics: Engagement, Customer Advocacy, Online Community Management, Online Community

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