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Engagement Posts

How Online Communities Ease the Pain of Tech Support

Written by Molly Talbert | on August 24, 2016 at 8:30 AM | 4 minute read

What do you do when you’re on hold with a company’s tech support? Clean? Watch TV? Just sit on the couch waiting for the day it’ll all be over?

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Topics: Engagement, Customer Support, Online Community

The Data Approach to Community

Written by Marco Falconi on August 22, 2016 at 9:30 AM | 5 minute read

Predicting your community’s behavior can be hard. Many organizations find themselves guessing at member information, outreach and retention tactics. But the data is all there – in fact, you probably already have a plethora of data to help you draw conclusions about member predictors. It’s taking that data to the next level and organizing it that can seem daunting.

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Topics: Community Platforms & Updates, Online Community Management, Engagement, Online Community

Experience Salt Lake City: You Can't Miss ASAE Annual 2016

Written by Mark Lowry on August 9, 2016 at 9:30 AM | 2 minute read

ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. 

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Topics: Communications, Engagement, Marketing, Associations, Online Community

Hype Your Community Launch

Written by Jenny Taylor | on August 3, 2016 at 8:30 AM | 5 minute read

Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community.

Since community spaces are new, you can’t necessarily expect mass adoption from everyone the second you open the doors. But you can expect people to be interested and excited to see what the community is all about when you launch.

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Topics: Online Community Management, Engagement, Marketing, Online Community

Building Community: Real Towns Inform Online Spaces

Written by Rob Hefferon on August 1, 2016 at 9:00 AM | 5 minute read

Starting an online community can seem like a daunting task at first. It’s easy to think that you need experience with other online communities to build a successful one for your own organization. However, while communities on a screen seem like a new phenomenon, their goal is to mimic a real-life community. So, rather than seeing yourself as the community manager of an online group, try imagining you are the town planner in charge of helping a new town get off its feet. By putting yourself in this mindset you can set your community, and yourself, up for long-term success.

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Topics: Online Community Management, Engagement, Online Community

Building an Online Community Ambassador Program

Written by Lindsay Starke | on July 28, 2016 at 8:30 AM | 4 minute read

Some community managers are really lucky. We work with groups of people mustered around a mission that we already care about—whether it’s a charitable organization, a favorite TV show, or the industry that we already work in. But many, maybe even most, of us are in an altogether different boat: we’re managing communities in which we’re not subject matter experts. How many times have you stared at a question that’s gone unanswered because, not only do you not know the answer, you don’t even know how to find someone who does know, because half the words being used might as well be in Linear A?

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Topics: Online Community Management, Engagement, Customer Advocacy, Online Community

The Wikipedia Effect: Why People Volunteer

Written by Molly Talbert | on July 27, 2016 at 9:00 AM | 4 minute read

Wikipedia is one of the best examples of user generated content on a massive scale. Almost the entire site -- one of the most used websites in the world -- is content made by extremely dedicated volunteers. It’s the only way Wikipedia, a non-profit funded by donations, could survive -- they depend on volunteers for their entire existence.

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Topics: Engagement, Volunteer Management, Online Community

11 Must-Have File Library Features to Look for When Selecting Online Community Software

Written by Julie Dietz on July 26, 2016 at 8:30 AM | 6 minute read

Ask 10 people in your office to describe your online community software. I bet almost all of them talk about forums and discussions. While forums are great for ongoing conversations, they're not effective for centralizing community resources or allowing members to share tools or collaborate on documents. That's why file libraries are an equally popular feature.

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Topics: Online Community Management, Engagement, Online Community

Community Leadership: Getting Everyone to Participate

Written by Calista Rollogas | on July 25, 2016 at 9:00 AM | 4 minute read

Leadership hype always focuses on the C-suite – are your executives on social media? Do they have direct contact with customers or community members through formal feedback systems or a product advisory board? Do they understand shared value for your community initiatives? Most communities fall short in some categories and exceed in others - it’s rarely A’s across the board for executive participation.

But here’s another consideration: have you ever tapped leadership beyond the C-suite?

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Topics: Community Platforms & Updates, Online Community Management, Engagement, Online Community

The Art of Newsjacking

Written by Josh Bernoff | on July 20, 2016 at 9:00 AM | 5 minute read

 

You have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things.

Meanwhile, news is happening. Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas. Is this noise?

No, it’s an opportunity.

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Topics: Communications, Engagement, Marketing, Online Community

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