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Engagement Posts

The Objectives Behind Creating Your Online Community

Written by Lauren Perkins | on November 15, 2016 at 8:30 AM | 4 minute read

Creating a community may seem like a daunting task. This month we will describe some of the main objectives that will help streamline the process. If you already have a community, these objectives can help you validate the value while re-grounding your team and stakeholders.

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Topics: Communications, Online Community Management, Engagement, Marketing, Online Community

World Usability Day: A Day to Be Celebrated

Written by Lauren Janik on November 8, 2016 at 8:00 AM | 2 minute read

There seems to be a “day” for everything. There’s National Groundhog Day. I’m writing this blog on Use Your Common Sense Day. And who doesn’t love International Talk Like a Pirate Day? There are also days that should be taken more seriously, such as World Cancer Day and Giving Tuesday. There are even days to celebrate things you love, such as World Jazz Day. And the list goes on.

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Topics: Community Platforms & Updates, Communications, Engagement, Marketing Automation, Online Community

This, Not That: Images for Your Online Community

Written by Lauren Wolfe | on October 27, 2016 at 8:30 AM | 5 minute read

Online communities are notoriously difficult to visualize. I’m often asked how I keep finding new, interesting and accurate images to represent online communities and related industry subjects.

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Topics: Online Community Management, Engagement, Online Community

When Community Members Dive into Politics

Written by Jenny Taylor | on October 25, 2016 at 8:15 AM | 5 minute read

Election years are always contentious, but especially these days. It’s one thing to debate or talk with friends -- maybe even family? -- but it’s another when those conversations end up on your community. Even if you think most members generally see eye to eye, people still have different opinions, which can lead to tension or full blown arguments.

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Topics: Online Community Management, Engagement, Online Community

Should Lurkers Be Called 'Lurkers'?

Written by Molly Talbert | on October 12, 2016 at 8:26 AM | 4 minute read

Would you rather be called a ‘lurker’ or a ‘wallflower’?

Language is an important factor when creating an online community. Developing specific words or phrases can deepen a sense of community amongst your members, giving them the feeling of being on the “inside” or part of an exclusive group. Language can also influence engagement, depending on how positively -- or negatively -- members feel about your word choices.

Which leads us to this question: should we call lurkers ‘lurkers’?

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Topics: Online Community Management, Engagement, Online Community

Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups

Written by Caitlin Struhs | on October 10, 2016 at 9:15 AM | 8 minute read

Dynamic Communities, Inc. is the administrative organization behind professional software user groups such as the Dynamics AX User Group (AXUG), the Dynamics GP User Group (GPUG), the Dynamics CRM User Group (CRMUG), the Dynamics NAV User Group (NAVUG), and more. Formed to ease the burden on the volunteer leaders of these Microsoft application-focused user groups, Dynamic Communities is committed to serving the needs of its members and helping each organization to grow. In total, more than 95,000 members participate in Dynamic Communities-managed user groups.

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Topics: Engagement, User Group Communities, Online Community

How to Get Amazon-Level Personalization (With No Extra Effort)

Written by Julie Dietz on October 10, 2016 at 8:30 AM | 5 minute read

I'm attending a wedding next month. This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through "wedding gifts" on Amazon before I figured out what to give the happy couple.

Gift hunting was exhausting and stressful, so I waited until the next day to look for a dress to wear. That, however, went much faster. As soon as I logged on to Amazon I was shown some beautiful, wedding-appropriate dresses (along with a few "congratulations" greeting cards). The dresses were Amazon's suggestion, and that personalized recommendation created an ideal online experience for me.

Amazon is a master at this. They're incredibly effective at engaging their audience through personalization, including on-screen purchase suggestions and personalized emails.

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Topics: Engagement, Customer Experience, Marketing Automation

Don't Overlook the Power of Online Community Micro-Influencers

Written by Molly Talbert | on October 6, 2016 at 9:00 AM | 4 minute read

Ok, name the first social media influencer who comes to mind. Got it?

You probably thought of a Kardashian or Jenner. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. And companies definitely take notice -- one tweet or Instagram post from a Kardashian or Jenner can make or break a product (and can cost tons of money). But are they really as influential as they seem?

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Topics: Online Community Management, Engagement, Marketing, Online Community

Establishing the Business Value of Online Communities

Written by Lauren Perkins | on September 28, 2016 at 9:30 AM | 5 minute read

We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. The very best ones are focused on creating and delivering value for all stakeholders inside and outside of the organization. It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? And if so, how?

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Topics: Communications, Online Community Management, Engagement, Online Community

Can Email Make Online Community Gamification Fun?

Written by Heather Arkwright | on September 27, 2016 at 9:00 AM | 5 minute read

Watching the adrenaline-inducing Olympics inspired me to think about ways community professionals can refine our own systems for awarding our community users. How can we make gamification more authentic and fun?

At this point, community professionals are all pretty well-versed in the value of enacting gamification campaigns for our communities. But another crucial part of gamification -- one that’s often overlooked -- is alerting members via email.

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Topics: Online Community Management, Engagement, Online Community

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