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Engagement Posts

Private Online Community Engagement Lessons From Facebook Fatigue Data

Written by Joshua Paul | on March 6, 2013 at 9:05 AM | 3 minute read

"Facebook is the greatest customer engagement tool on earth."

"I want my online customer community to be like Facebook."

"My customers are all on Facebook. Why can't I just start a community there?"

These are the type of things thing that we hear from businesses and nonprofit membership organizations when they first contact Socious about launching a private social network for their customers or members.

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Topics: Online Community Management, Engagement, Social Media, Online Community

Online Community Platform Success: 4 Keys to Social Software Adoption

Written by Joshua Paul | on February 13, 2013 at 8:20 AM | 4 minute read

The use of online communities to manage customer relationships is still an emerging business strategy for most organizations. For many of Socious' customers, implementing our online community software is their first serious attempt at planning, launching, and growing an online customer or member community.

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Topics: Engagement, Online Community Software, Online Community

How to Calculate the ROI of Your Online Community

Written by Joshua Paul | on January 29, 2013 at 8:30 AM | 2 minute read

On the surface, the ROI of any business strategy seems straightforward. Revenue and operational savings minus the costs of the initiaive gives you a rough return on investment, right? Not quite.

The bad news is that caluclating the return on your investment in your online customer community much more complicated. The good news in that getting the ROI for your online community is more complicated in a way that allows you to both capture the real value that your private online community brings to your organization and make improvements in your approach where necessary.

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Topics: Engagement, Online Community

ProCommunity #12: The Real Strategies & Profit Behind Social CRM - Part 1 of 2

Written by Joshua Paul | on September 25, 2012 at 6:45 AM | 1 minute read

Discussing the Use of Private Online Communities in Social CRM with Barton Goldenberg

Barton Goldenberg joins us for this installment of ProCommunity, the show where online communities meet business performance. This is the first part of our two-part discussion.

Barton is the founder and president of ISM, a pioneer in customer relationship management and social CRM strategy. Along with providing strategic services to best-in-class organizations across the globe, Barton is a well-known speaker, futurist, and author on CRM, social CRM and social media communities. His books include CRM In Real Time: Empowering Customer Relationships, CRM Automation, and Social CRM (out in late 2012). Barton can be found at @BGoldenbergISM and www.CRMSocialMediaSpeaker.com.

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Topics: Online Community Management, Engagement, Online Community

How Government-Owned Online Communities Engage the Public [Transcript]

Written by Joshua Paul | on August 26, 2012 at 8:30 AM | 22 minute read

In episode #7 of our social business podcast, ProCommunity, I spoke with Joseph Porcelli, the Director of Engagement Services at GovDelivery and founder of NeighborsforNeighbors.org, the country's first neighborhood-centric urban social network. We discussed how government agencies are using online communities to empower citizens.

The conversation also included how to get your audience to work together, successful approaches to social network adoption, and measuring ROI for online communities.

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Topics: Engagement, Online Community

ProCommunity #7: Government 2.0, Engaging the Public, & Social Networking in Government

Written by Joshua Paul | on August 21, 2012 at 8:20 AM | 1 minute read

Discussing Social Government with Joseph Porcelli

Joseph Porcelli joins us for this installment of ProCommunity, the show where online communities meet business performance.

Joseph is the Director of Engagement Services at GovDelivery, a company that helps public sector organizations engage the public in more valuable and expansive ways. Along with GovDelivery and its social network for government employees, govloop, Joseph is also the founder of NeighborsforNeighbors.org, the country's first neighborhood-centric urban social network. Joseph can be found at @JosephPorcelli.

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Topics: Online Community Management, Engagement, Social Media, Online Community

8 Ways to Engage Customers Online That Are Not Social or Less Tech Savvy

Written by Joshua Paul | on June 1, 2012 at 8:30 AM | 2 minute read

If you help companies develop social strategies or manage online communities, you have heard this before.

"Our audience won't engage in an online customer community because they do not use social networks."

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Topics: Engagement, Associations, Nonprofits and Charities, Online Community

8 Ways to Use Video Effectively in Your Private Online Community

Written by Joshua Paul | on May 2, 2012 at 8:30 AM | 3 minute read

The world is going visual! YouTube is the #2 search engine on earth. Pinterest has become the #3 social network based on sharing visuals. And tools like video sharing app, Socialcam, are seeing adoption skyrocket. How can you translate the popularity and comfort of video into your private customer or member community?

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Topics: Engagement, Online Community

4 Steps to Strengthen Your Online Community Engagement Plan

Written by Joshua Paul | on April 17, 2012 at 12:17 PM | 2 minute read

As we discussed in our video on understanding the online community lifecycle, there is no “silver bullet” to building a private online community. It takes time, understanding of your audience, and persistent value-added activity. Whether you are engaging customers, members, employees, prospects, or another stakeholder group, building community always includes a series of steps including onboarding, profiling, and nurturing.

With such a multidimensional engagement plan, where should you point your microscope when your online community is underperforming?  

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Topics: Engagement, Online Community

How to Keep Your Online Community Members Engaged Over the Holidays

Written by Joshua Paul | on December 23, 2011 at 8:30 AM | 2 minute read

Wait! Before you sign off for the holiday break, how are you going to keep your online community thriving during the extended vacation? While most of your customers or members will be planning a lower level of engagement over the next couple weeks, the holidays are also a great time for your target audience to get caught up on content and discussions without the distraction of day-to-day office life.

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Topics: Online Community Management, Engagement, Online Community

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