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Posts about Engagement

4 Steps to Strengthen Your Online Community Engagement Plan

Written by Joshua Paul | on April 17, 2012 at 12:17 PM

As we discussed in our video on understanding the online community lifecycle, there is no “silver bullet” to building a private online community. It takes time, understanding of your audience, and persistent value-added activity. Whether you are engaging customers, members, employees, prospects, or another stakeholder group, building community always includes a series of steps including onboarding, profiling, and nurturing.

With such a multidimensional engagement plan, where should you point your microscope when your online community is underperforming?  

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Topics: Engagement

How to Keep Your Online Community Members Engaged Over the Holidays

Written by Joshua Paul | on December 23, 2011 at 8:30 AM

Wait! Before you sign off for the holiday break, how are you going to keep your online community thriving during the extended vacation? While most of your customers or members will be planning a lower level of engagement over the next couple weeks, the holidays are also a great time for your target audience to get caught up on content and discussions without the distraction of day-to-day office life.

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Topics: Online Community Management, Engagement

How to Create an Online Community Using Market Research

Written by Joshua Paul | on December 2, 2011 at 8:30 AM

Planning a private social network for customers or members takes a lot more than translating the features that you use on Facebook into an enterprise environment. Once you have interviewed customers and staff about their problems, how they use the Internet, and the information that is most valuable to them, you can conduct surveys to confirm your interview data. Next, it is time to use primary market research to prioritize the characteristics of your online community.

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Topics: Engagement

Is the 90-9-1 Rule for Online Community Engagement Dead? [Data]

Written by Paul Schneider on August 11, 2011 at 8:43 AM

There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. This rule states:

User participation in an online community more or less follows the following 90-9-1 ratios:

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Topics: Online Community Management, Engagement

Planning an Online Community? 10 Questions for Members About Access

Written by Joshua Paul | on May 26, 2011 at 5:30 AM

Ask Members About How They Access Information at the Beginning of the Online Community Planning Process

When planning an online community for customers or members, it is important to have a firm understanding your members' online behavior and communication preferences. Understanding how your audience will access your community will help you select the software and features that are right for your organization.

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Topics: Online Community Management, Engagement

Why Are Email Open Rates Important in Membership Marketing? [Response]

Written by Joshua Paul | on April 28, 2011 at 10:35 AM

Should marketers drop the use of open rate when measuring email marketing effectiveness? Membership marketers should not live and die by open rates.  Open rates are not an exact science and association membership and marketing professionals can't rely solely on open rate figures to tell how many people read their message.

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Topics: Communications, Engagement, Associations

Why Private Social Networks for Associations Aren't About Networking

Written by Joshua Paul | on April 21, 2011 at 10:10 AM

Private social networks for associations are failing at a significant rate. The nature of initiatives at membership organizations and the false promises that "someday your members will participate" which certain private social network providers employ make this failure a slow, embarrassing process visible both inside and outside the association.

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Topics: Engagement, Social Media, Member Communities, Associations

How Your Online Community Can Make Your Conference a Success

Written by Paul Schneider on March 3, 2011 at 8:54 AM

With conference attendance down in recent years, many groups have looked at their online community as a means of carrying through the networking and educational benefits that members used to enjoy from their conference. This has resulted in groups looking at the online community and the event as two separate entities.

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Topics: Online Community Management, Engagement, Associations

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