"To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others." - Tony Robbins, author, entrepreneur, and motivational speaker
One of the biggest challenges that social business and online community professionals face is communicating their strategy to their peers and leadership. Getting buy-in from the right people in your organization can clear the way for your online community.
Failing to develop understanding among your co-workers and executive backers can result in damage to your credibility on a personal level and competitive disadvantages and operational inefficiencies on a business level.