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Posts about Engagement

How Many Subscribers to Achieve Success in an Online Community?

Written by Andy Steggles | on April 3, 2013 at 10:00 AM

Private online communities are a frequent topic of conversation on the American Society of Association Executives' (ASAE) private online community (disclosure: ASAE is a Higher Logic client).

Recently, an ASAE member posed the following question on ASAE Collaborate: "How many members does it take to have a successful Community of Practice (CoP)?"

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Topics: Online Community Management, Engagement, Member Communities, User Group Communities

Is Your Online Community Worth Your Customers' or Members' Time?

Written by Joshua Paul | on April 3, 2013 at 8:20 AM

"The key is in not spending time, but in investing it." That state of mind was imparted by the late Stephen R. Covery, author of the well-known book, The 7 Habits of Highly Effective People.

This modern proverb has different implications for you than it does for the audiences that you are trying to reach. Thinking about how you invest your time can give you insight into your priorities. Thinking about how your customers or members get a return on their investment of time can be humbling.

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Topics: Online Community Management, Engagement, Customer Experience

Private Online Community Engagement Lessons From Facebook Fatigue Data

Written by Joshua Paul | on March 6, 2013 at 9:05 AM

"Facebook is the greatest customer engagement tool on earth."

"I want my online customer community to be like Facebook."

"My customers are all on Facebook. Why can't I just start a community there?"

These are the type of things thing that we hear from businesses and nonprofit membership organizations when they first contact Socious about launching a private social network for their customers or members.

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Topics: Online Community Management, Engagement, Social Media

Online Community Platform Success: 4 Keys to Social Software Adoption

Written by Joshua Paul | on February 13, 2013 at 8:20 AM

The use of online communities to manage customer relationships is still an emerging business strategy for most organizations. For many of Socious' customers, implementing our online community software is their first serious attempt at planning, launching, and growing an online customer or member community.

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Topics: Engagement, Online Community Software

How to Calculate the ROI of Your Online Community

Written by Joshua Paul | on January 29, 2013 at 8:30 AM

On the surface, the ROI of any business strategy seems straightforward. Revenue and operational savings minus the costs of the initiaive gives you a rough return on investment, right? Not quite.

The bad news is that caluclating the return on your investment in your online customer community much more complicated. The good news in that getting the ROI for your online community is more complicated in a way that allows you to both capture the real value that your private online community brings to your organization and make improvements in your approach where necessary.

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Topics: Engagement

ProCommunity #12: The Real Strategies & Profit Behind Social CRM - Part 1 of 2

Written by Joshua Paul | on September 25, 2012 at 6:45 AM

Discussing the Use of Private Online Communities in Social CRM with Barton Goldenberg

Barton Goldenberg joins us for this installment of ProCommunity, the show where online communities meet business performance. This is the first part of our two-part discussion.

Barton is the founder and president of ISM, a pioneer in customer relationship management and social CRM strategy. Along with providing strategic services to best-in-class organizations across the globe, Barton is a well-known speaker, futurist, and author on CRM, social CRM and social media communities. His books include CRM In Real Time: Empowering Customer Relationships, CRM Automation, and Social CRM (out in late 2012). Barton can be found at @BGoldenbergISM and www.CRMSocialMediaSpeaker.com.

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Topics: Online Community Management, Engagement

How Government-Owned Online Communities Engage the Public [Transcript]

Written by Joshua Paul | on August 26, 2012 at 8:30 AM

In episode #7 of our social business podcast, ProCommunity, I spoke with Joseph Porcelli, the Director of Engagement Services at GovDelivery and founder of NeighborsforNeighbors.org, the country's first neighborhood-centric urban social network. We discussed how government agencies are using online communities to empower citizens.

The conversation also included how to get your audience to work together, successful approaches to social network adoption, and measuring ROI for online communities.

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Topics: Engagement

ProCommunity #7: Government 2.0, Engaging the Public, & Social Networking in Government

Written by Joshua Paul | on August 21, 2012 at 8:20 AM

Discussing Social Government with Joseph Porcelli

Joseph Porcelli joins us for this installment of ProCommunity, the show where online communities meet business performance.

Joseph is the Director of Engagement Services at GovDelivery, a company that helps public sector organizations engage the public in more valuable and expansive ways. Along with GovDelivery and its social network for government employees, govloop, Joseph is also the founder of NeighborsforNeighbors.org, the country's first neighborhood-centric urban social network. Joseph can be found at @JosephPorcelli.

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Topics: Online Community Management, Engagement, Social Media

8 Ways to Engage Customers Online That Are Not Social or Less Tech Savvy

Written by Joshua Paul | on June 1, 2012 at 8:30 AM

If you help companies develop social strategies or manage online communities, you have heard this before.

"Our audience won't engage in an online customer community because they do not use social networks."

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Topics: Engagement, Associations, Nonprofits and Charities

8 Ways to Use Video Effectively in Your Private Online Community

Written by Joshua Paul | on May 2, 2012 at 8:30 AM

The world is going visual! YouTube is the #2 search engine on earth. Pinterest has become the #3 social network based on sharing visuals. And tools like video sharing app, Socialcam, are seeing adoption skyrocket. How can you translate the popularity and comfort of video into your private customer or member community?

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Topics: Engagement

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