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Engagement Posts

Onboarding Success: How to Engage New Members with Your Online Community

Written by Andy Steggles | on July 29, 2015 at 10:30 AM | 4 minute read

Getting your new members involved in your online community from the start is a good way to build engagement and retention. Plus, thanks to automation, it makes the work of community managers a little less labor-intensive.

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Topics: Community Platforms & Updates, Engagement, Online Community, Marketing Automation

Top Takeaways From the Community Benchmarking Report

Written by Andy Steggles | on July 1, 2015 at 2:05 PM | 2 minute read

 

What’s important for your organization and your member community, and what metrics are best for you to focus on? Basically, how should your community be performing to meet organizational goals?

The best benchmarking and engagement reporting for your community comes from a comprehensive look at your overall best practices for engaging members. This varies depending on the size of your organization, the industry and how involved you already are with training, networking and advocacy programs.

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Topics: Online Community Management, Engagement, Online Community

A Good Advocacy Strategy is Constantly Evolving

Written by Caitlin Struhs | on June 24, 2015 at 9:21 AM | 3 minute read

 

Guest blogger Glen Justice is the Managing Editor for Marketing at CQ Roll Call. A journalist for 25 years, he now writes for association and advocacy professionals on the Connectivity blog.

Here’s a statistic that may not surprise you: fully 77 percent of advocacy professionals say their program relies on email to reach their members, according to a survey by CQ Roll Call.

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Topics: Customer Advocacy, Engagement, Online Community

Online Community Marketing Plan: 5 Examples of Retargeting Campaigns that Boost Activity

Written by Joshua Paul | on June 17, 2015 at 7:00 AM | 5 minute read

You've built an attractive online community, people are logging in but something is missing. A way to maintain that engagement and continually highlight the value of your online community.

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Topics: Online Community Management, Communications, Engagement, Online Community

Take Advantage of Summertime Community Engagement

Written by Sarah Robinson | on June 16, 2015 at 9:32 AM | 2 minute read

Let us know what you think of our first video blog from guest blogger Sarah Robinson. A full transcript of her video chat also is included below - enjoy!

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Topics: Online Community Management, Engagement, Online Community

Accessibility: Getting Everyone Engaged

Written by Mark Eichler on June 4, 2015 at 5:12 PM | 3 minute read

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The bottom line: websites should be easy to use. A user-friendly and responsive website means going beyond fun graphics and intuitive navigation. This means every web page should be visually approachable for every kind of user across the spectrum of visual limitations. 

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Topics: Community Platforms & Updates, Customer Experience, Member Experience, Engagement, Online Community, Marketing Automation

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM | 3 minute read

HigherLogic_Blog_Email_Campaigns_for_Community_Informz

Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Engagement, Marketing, Communications, Online Community Management, Online Community, Marketing Automation

Great Newsletter Tactics for Communicating with Your Community

Written by Sarah Robinson | on May 18, 2015 at 3:00 PM | 3 minute read


One of the biggest frustrations I hear from community managers centers around how to communicate with members in an effective way (i.e. the information actually gets read!). I belong to a lot of communities, so I’m on the receiving end of these types of communications every day. My inbox is flooded with it, in fact. To be honest, I delete most of it before I even open it. But what doesn’t get deleted? What really grabs my attention and keeps me coming back? I’d like to share three real-life examples.


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Topics: Communications, Engagement, Online Community Management, Online Community, Marketing Automation

How to Increase Online Community Participation Using Retargeting

Written by Katie Oakes on May 7, 2015 at 8:30 AM | 4 minute read

The most frequently asked questions in community management: How can I increase participation in my online community? Community managers are constantly thinking up new ways to get people to come back to the community and convert on various calls-to-action

Regardless of whether the goal is to encourage community members to consume more content, participate in more discussions, complete a survey, or register for a new event, the goal is always the same: engagement. That's why community managers work hard to turn participation into long-term engagement.

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Topics: Online Community Management, Communications, Engagement, Online Community

Private Online Communities: How to Write Headlines that Drive Engagement

Written by Joshua Paul | on April 28, 2015 at 9:40 AM | 5 minute read

We live in a world that is saturated with more content than any one person can consume. You see in every time you open your browser, tap an app in your phone, check your inbox, or scroll through your social stream. If you're experiencing content overload online, you can bet that your customers are too.

So how do you cut through the noise to get eyes to your private online community?

Building a private online customer or member community requires a commitment to consistently growing engagement over time, with the ultimate goal of creating a social space where people can come together to share values and experiences. Marketers and community managers have one large challenge in common.

The challenge:
Convince your busy target audience to take precious time out of their lives to engage with your company or organization.
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Topics: Online Community Management, Engagement, Communications, Online Community

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