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Posts about Engagement

Online Community Management: How to Get People to Participate [Quick Tip]

Written by Katie Bapple | on November 13, 2014 at 8:01 AM

During my first year in online community management, I created a survey for a council of more than 1,000 members. The questions aimed to create an in-depth understanding of activity-related behavior patterns and general community utilization habits. I spent weeks on this survey, ensuring I had the perfect questions that would enable me to analyze every deterrent, motivation and decision-making factor of their interactions in the online community.

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Topics: Online Community Management, Engagement

The C-Suite Needs to Embrace Social Media

Written by Caitlin Struhs | on November 10, 2014 at 1:00 PM

Our guest blogger, Donna Vieira, is Vice President of Marketing of interlinkONE and Grow Socially. Donna and her team work with associations to help them successfully grow and transform their organizations. Their approach includes online marketing plans, which include social media marketing techniques, as well as working to create Millennial-friendly work cultures, environments and policies. Learn more about Donna by following her on Twitter, @DonnaVieira, and connecting with her on LinkedIn, linkedin.com/in/donnavieira, or email, donnav@interlinkONE.com. Read on for Donna's best social media tips.

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Topics: Communications, Engagement, Marketing, Social Media

It's Not All About You: Is Company-Centric Communication Hurting Your Online Community Engagement?

Written by Katie Bapple | on November 6, 2014 at 8:55 AM

There is a way to communicate smarter and it's quite simple - take your company out of the conversation.

It remains a common practice for companies to use traditional marketing tactics that inundate people with messages of product superiority and boastful "us v. them" claims. But customers generally don't care about what they can do for an organization, they care about what an organization can do for them.

According to a Nielsen Global Survey, up to 77% of people are influenced by word of mouth from close personal connections when making a purchasing decision, compared to 34% who are influenced by the ever-present promotional email.

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Topics: Communications, Engagement

How to Increase Online Community Engagement with Better Calls-to-Action

Written by Joshua Paul | on August 14, 2014 at 8:30 AM

The foundation of your online customer community is value. It is the value of the information, discussions, and connections that turn an initial visit to the community into a habit. It is things that are important to your community members and worth their time that motivates them to visit, click, and contribute.

To that end, your community management team works tirelessly to support your online community's value proposition and provide engagement opportunities ranging from social participation to live events to learning about how they can expand their relationship with your organization through additional products and services.

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Topics: Online Community Management, Engagement

Why People Contribute in Private Online Communities [Engagement Tips]

Written by Joshua Paul | on July 16, 2014 at 10:15 AM

People have lots of outlets and opportunities to "talk" online. There's no shortage of large social networks out there to soak up their attention. Yet, despite having so many options, people still participate heavily in private online customer or member communities.

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Topics: Online Community Management, Engagement

How to Get Your Leadership Team to Participate in Your Online Community

Written by Joshua Paul | on May 22, 2014 at 8:30 AM

While you're in trouble if your senior management team doesn't understand or buy into your online community strategy, does it really matter if they themselves don't participate?

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Topics: Engagement

How to Get Buy-In for Your Online Community Strategy From Even Your Craziest Stakeholders

Written by Joshua Paul | on May 8, 2014 at 8:30 AM

Very few organizations with established an customer base or membership where building communities is not a smart long-term strategy.

When you're pitching your online community strategy, you will probably meet some resistance from various stakeholders in your organization. They will layout arguments that begin with, "Here is why an online community won't work at our organization."

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Topics: Engagement

How to Create a Best-In-Class Online Community [Data]

Written by Joshua Paul | on April 24, 2014 at 8:30 AM

The super-smart team at The Community Roundtable recently released the 2014 State of Community Management report. With social technology and business strategies evolving at a rapid pace, they do a great job adapting each year's report to reveal information that is useful to today's business leaders.

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Topics: Engagement

Six Community Spring Cleaning Tips

Written by Heather McNair on April 7, 2014 at 10:00 AM

Spring has sprung (although you wouldn't know it by frigid temperatures and snow covered lawns). For me, there are few rites of spring more satisfying than the annual clean. It is an opportunity to open the windows, let some fresh air in, and rid ourselves of those dust bunnies. Before you wrap up your spring cleaning, don't forget to spring clean your online community.

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Topics: Online Community Management, Engagement, Marketing, Social Media

Lessons for Online Community Managers from Ellen's "Tweet Heard 'Round the World"

Written by Joshua Paul | on March 12, 2014 at 7:20 AM

Many in the media have said that the 2014 Oscars were the most successful in history. More people watched the broadcast; more people enjoyed the show; and more people kept talking about it online and otherwise once the lights went down.

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Topics: Online Community Management, Engagement, Social Media

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