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Posts about Engagement

A Good Advocacy Strategy is Constantly Evolving

Written by Caitlin Struhs | on June 24, 2015 at 9:21 AM

 

Guest blogger Glen Justice is the Managing Editor for Marketing at CQ Roll Call. A journalist for 25 years, he now writes for association and advocacy professionals on the Connectivity blog.

Here’s a statistic that may not surprise you: fully 77 percent of advocacy professionals say their program relies on email to reach their members, according to a survey by CQ Roll Call.

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Topics: Engagement, Customer Advocacy

Online Community Marketing Plan: 5 Examples of Retargeting Campaigns that Boost Activity

Written by Joshua Paul | on June 17, 2015 at 7:00 AM

You've built an attractive online community, people are logging in but something is missing. A way to maintain that engagement and continually highlight the value of your online community.

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Topics: Communications, Online Community Management, Engagement

Take Advantage of Summertime Community Engagement

Written by Sarah Robinson | on June 16, 2015 at 9:32 AM

Let us know what you think of our first video blog from guest blogger Sarah Robinson. A full transcript of her video chat also is included below - enjoy!

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Topics: Online Community Management, Engagement

Accessibility: Getting Everyone Engaged

Written by Mark Eichler on June 4, 2015 at 5:12 PM

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The bottom line: websites should be easy to use. A user-friendly and responsive website means going beyond fun graphics and intuitive navigation. This means every web page should be visually approachable for every kind of user across the spectrum of visual limitations. 

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Topics: Community Platforms & Updates, Engagement, Customer Experience, Member Experience

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM

HigherLogic_Blog_Email_Campaigns_for_Community_Informz

Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Communications, Online Community Management, Engagement, Marketing

Great Newsletter Tactics for Communicating with Your Community

Written by Sarah Robinson | on May 18, 2015 at 3:00 PM


One of the biggest frustrations I hear from community managers centers around how to communicate with members in an effective way (i.e. the information actually gets read!). I belong to a lot of communities, so I’m on the receiving end of these types of communications every day. My inbox is flooded with it, in fact. To be honest, I delete most of it before I even open it. But what doesn’t get deleted? What really grabs my attention and keeps me coming back? I’d like to share three real-life examples.


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Topics: Communications, Online Community Management, Engagement

How to Increase Online Community Participation Using Retargeting

Written by Katie Oakes on May 7, 2015 at 8:30 AM

The most frequently asked questions in community management: How can I increase participation in my online community? Community managers are constantly thinking up new ways to get people to come back to the community and convert on various calls-to-action

Regardless of whether the goal is to encourage community members to consume more content, participate in more discussions, complete a survey, or register for a new event, the goal is always the same: engagement. That's why community managers work hard to turn participation into long-term engagement.

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Topics: Communications, Online Community Management, Engagement

Private Online Communities: How to Write Headlines that Drive Engagement

Written by Joshua Paul | on April 28, 2015 at 9:40 AM

We live in a world that is saturated with more content than any one person can consume. You see in every time you open your browser, tap an app in your phone, check your inbox, or scroll through your social stream. If you're experiencing content overload online, you can bet that your customers are too.

So how do you cut through the noise to get eyes to your private online community?

Building a private online customer or member community requires a commitment to consistently growing engagement over time, with the ultimate goal of creating a social space where people can come together to share values and experiences. Marketers and community managers have one large challenge in common.

The challenge:
Convince your busy target audience to take precious time out of their lives to engage with your company or organization.
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Topics: Communications, Online Community Management, Engagement

Improve Your Community Engagement in Three Easy Steps

Written by Rob Wenger on April 23, 2015 at 11:00 AM

When it comes right down to it, the function of an online community is all about giving people a place to engage, no matter their interests or industries. There are a number of cases that point to the bottom line results of having an engaged community. The American Society of Association Executives found that their members who are engaged in their online community are 30% more likely to renew. Further, they found that these engaged members are 23% more likely to recommend ASAE to their peers. It's engagement or nothing.

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Topics: Online Community Management, Engagement

How to Get the Most Out of Your Online Community Metrics

Written by Katie Oakes on April 16, 2015 at 8:30 AM

Seasoned community managers know that data-driven decision making is essential to growing and managing perpetually active online communities. According to The Community Roundtable's State of Community Management research, "best-in-class online communities are almost twice as likely to be able to measure their value to the organization." 

While there is a lot that goes into managing a thriving online community, the same report notes that online community management teams that can report on their community's value to the company are tracking many more metrics than average online communities.

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Topics: Engagement

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