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Engagement Posts

Tension in Your Community is Good

Written by Molly Talbert | on December 21, 2015 at 10:00 AM | 3 minute read

Wouldn’t it be wonderful if everyone just got along? It’s nice to daydream, but it’s not going to happen (and who wants smooth sailing all the time, anyway?). As a community manager, it can be tempting to tiptoe around members and quash any bubbling conflict, tensions or heated debates. After all, you’re trying to cultivate a welcoming, supportive environment, right?

Although you’re coming from the right place -- a place where you care about your members and the community’s longevity -- it’s actually a disservice to quell all the tension. One of Higher Logic’s own community managers, Jenny Taylor, wrote about this misconception in a recent blog post. We aren’t saying compromise on respect -- respect is a given -- but tension and differing opinions are important and increase your community’s value.

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Topics: Online Community Management, Engagement, Online Community

I Have Responsive Design - Do I Need an App?

Written by Molly Talbert | on December 3, 2015 at 8:00 AM | 5 minute read

You spent a lot of time and money on a beautiful responsive website, one that works on all screen sizes, including tablets and smartphones. So why would you need an app for your community? Isn’t responsive design like the two-in-one solution?

There isn’t an easy, straightforward answer to this question, but hear us out. Responsive design doesn’t necessarily make mobile apps obsolete, but mobile apps aren’t the right choice for everyone. First, think about how your community is now and where you want it to go. Do you have consistent engagement and want to try some new tactics? Or are you hoping to boost activity analytics, like the number of logins each month?

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Topics: Engagement, Customer Experience, Member Experience, Marketing Automation, Online Community

How to Crush the First 90 Days Before You Launch an Online Community

Written by Crystal Coleman on October 22, 2015 at 8:30 AM | 6 minute read

You've come up with the idea for your branded community. You've gotten the approval and the budget and brought a community manager on board. All the signs are go and it's time to send out a press release and launch your community, right? The short answer is: maybe.

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Topics: Engagement, Online Community

Creating Value in an Era of Exponential Change

Written by Caitlin Struhs | on October 21, 2015 at 11:00 AM | 4 minute read

Brian Vellmure, Principal/Founder of Innovantage, LLC, joined us for September’s Higher Logic Learning Series webinar. He discussed how organizations can compete to win in a world where access is available, automatic and constantly affected by new technology. Check out some of Brian’s key takeaways.

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Topics: Engagement, Marketing, Online Community

Are Your Members Driven By the Fear of Missing Out?

Written by Molly Talbert | on October 20, 2015 at 11:00 AM | 3 minute read

I can’t remember the last time I changed my Facebook status or uploaded a picture – it’s definitely been over a year. Yet, every single day (multiple times a day) I log on. Occasionally I contribute to groups I’m in, but usually I just peruse my newsfeed, peeking in on everyone’s lives. Sometimes I wonder why I keep going back to Facebook, but it’s a tough habit to kick and whenever there’s the hint of curiosity, I’m back.

The other day, while passively checking in on old colleagues and trending topics, it came to me – I have a classic case of FOMO. I keep going back because I’m scared to miss out on something important.

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Topics: Online Community Management, Engagement, Member Engagement, Marketing Automation, Online Community

The Secret to Marketing Your Community: Show, Don't Tell

Written by Lindsay Starke | on October 19, 2015 at 9:00 AM | 3 minute read

Long before I ever knew I could turn my love for online communities into a career, I was a professional writer and editor. This is relatively common in community manager land, I’ve found—so hello to all of my fellow failed novelists out there!

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Topics: Online Community Management, Engagement, Marketing, Online Community

How Community Maturity Affects Community Engagement

Written by Caitlin Struhs | on October 15, 2015 at 2:00 PM | 2 minute read

What can you expect from your community when it launches? When it’s a few months old? When members are pouring in but you feel like engagement could be better?

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Topics: Online Community Management, Engagement, Online Community

Tweeting Your Community – Five Ways to Promote on Twitter

Written by Molly Talbert | on October 12, 2015 at 10:30 AM | 3 minute read


Do you use Twitter to promote your community? If not, you could be missing out on a powerful, interactive way of engaging with members and bolstering your site.

Chances are many – if not most – of your organization’s committed Twitter followers are already members of your community. It’s a great (and probably under-appreciated) benefit - now you have a method beyond email to keep your members up to date. If your community is open, this is an opportunity to drive them to your community’s information gold mine. 

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Topics: Online Community Management, Engagement, Marketing, Social Media, Online Community

How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Written by Caitlin Struhs | on October 9, 2015 at 9:00 AM | 2 minute read

How do you know what your customers or members are really thinking? That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. Customers’ and members’ voices are louder, easier to find and responsible for making organizations a lot more human.

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Topics: Online Community Management, Engagement, Online Community

The Cognitive Surplus: Tapping into Your Members' Knowledge

Written by Greg Pollack on October 8, 2015 at 9:00 AM | 3 minute read

There is a widening gap within humanity right now, between very few people doing a lot of interesting, productive and innovative stuff, and many people doing absolutely nothing. The thing is, everyone has the potential to affect change. This concept has recently been coined as cognitive surplus. We can’t simply ask everyone to start doing incredibly productive tasks all at once—a heralded concept of productivity and volunteerism is start small, ask small.

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Topics: Engagement, Volunteer Management, Online Community

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