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Posts about Engagement

How to Crush the First 90 Days Before You Launch an Online Community

Written by Crystal Coleman on October 22, 2015 at 8:30 AM

You've come up with the idea for your branded community. You've gotten the approval and the budget and brought a community manager on board. All the signs are go and it's time to send out a press release and launch your community, right? The short answer is: maybe.

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Topics: Engagement

Creating Value in an Era of Exponential Change

Written by Caitlin Struhs | on October 21, 2015 at 11:00 AM

Brian Vellmure, Principal/Founder of Innovantage, LLC, joined us for September’s Higher Logic Learning Series webinar. He discussed how organizations can compete to win in a world where access is available, automatic and constantly affected by new technology. Check out some of Brian’s key takeaways.

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Topics: Engagement, Marketing

Are Your Members Driven By the Fear of Missing Out?

Written by Molly Talbert | on October 20, 2015 at 11:00 AM

I can’t remember the last time I changed my Facebook status or uploaded a picture – it’s definitely been over a year. Yet, every single day (multiple times a day) I log on. Occasionally I contribute to groups I’m in, but usually I just peruse my newsfeed, peeking in on everyone’s lives. Sometimes I wonder why I keep going back to Facebook, but it’s a tough habit to kick and whenever there’s the hint of curiosity, I’m back.

The other day, while passively checking in on old colleagues and trending topics, it came to me – I have a classic case of FOMO. I keep going back because I’m scared to miss out on something important.

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Topics: Online Community Management, Engagement, Member Engagement

The Secret to Marketing Your Community: Show, Don't Tell

Written by Lindsay Starke | on October 19, 2015 at 9:00 AM

Long before I ever knew I could turn my love for online communities into a career, I was a professional writer and editor. This is relatively common in community manager land, I’ve found—so hello to all of my fellow failed novelists out there!

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Topics: Online Community Management, Engagement, Marketing

How Community Maturity Affects Community Engagement

Written by Caitlin Struhs | on October 15, 2015 at 2:00 PM

What can you expect from your community when it launches? When it’s a few months old? When members are pouring in but you feel like engagement could be better?

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Topics: Online Community Management, Engagement

Tweeting Your Community – Five Ways to Promote on Twitter

Written by Molly Talbert | on October 12, 2015 at 10:30 AM


Do you use Twitter to promote your community? If not, you could be missing out on a powerful, interactive way of engaging with members and bolstering your site.

Chances are many – if not most – of your organization’s committed Twitter followers are already members of your community. It’s a great (and probably under-appreciated) benefit - now you have a method beyond email to keep your members up to date. If your community is open, this is an opportunity to drive them to your community’s information gold mine. 

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Topics: Online Community Management, Engagement, Marketing, Social Media

How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Written by Caitlin Struhs | on October 9, 2015 at 9:00 AM

How do you know what your customers or members are really thinking? That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. Customers’ and members’ voices are louder, easier to find and responsible for making organizations a lot more human.

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Topics: Online Community Management, Engagement

The Cognitive Surplus: Tapping into Your Members' Knowledge

Written by Greg Pollack on October 8, 2015 at 9:00 AM

There is a widening gap within humanity right now, between very few people doing a lot of interesting, productive and innovative stuff, and many people doing absolutely nothing. The thing is, everyone has the potential to affect change. This concept has recently been coined as cognitive surplus. We can’t simply ask everyone to start doing incredibly productive tasks all at once—a heralded concept of productivity and volunteerism is start small, ask small.

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Topics: Engagement, Volunteer Management

11 Must Reads for Every Community Manager

Written by Molly Talbert | on October 6, 2015 at 10:30 AM

The internet is awash in resources and it can be overwhelming. Between blogs and books, Twitter feeds and LinkedIn influencers, it’s hard to know where to start for good community resources. Plus, in an age where everyone is a “journalist,” it’s hard to know what counts as credible. In the words of the wise President Abraham Lincoln, “Don’t believe everything you read on the Internet …”

To make your life easier, we compiled a list of some of our favorite resources. These books and blogs are tried and true for many of us in the Orange Army, from our community managers to our bloggers.

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Topics: Online Community Management, Engagement

A Lurker’s Appreciation for Community

Written by Molly Talbert | on October 5, 2015 at 10:50 AM

 

Guilty as charged – I’m a lurker. In most of the communities I’m in, I love to sit in the wings and watch conversations flow between people, selfishly hoarding any nugget of advice I may come across without giving anything back. Sometimes I feel bad about my lurker status, but I also get a lot of enjoyment (and value) out of being a fly on the wall.

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Topics: Online Community Management, Engagement

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