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Engagement Posts

Blogs that work...and spread

Written by Josh Bernoff | on May 17, 2016 at 8:30 AM | 5 minute read

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. Let’s take a look at how to do that well.

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Topics: Communications, Engagement, Marketing, Online Community

Motivate Members: Intrinsic Rewards That Actually Work

Written by Molly Talbert | on May 16, 2016 at 9:00 AM | 7 minute read

Everyone has their own engagement theories for fostering interaction within online communities. Some engaged communities appear effortless while others remain stagnant, with occasional spurts of activity. So, what gives? What’s the trick for building sustainable, steady engagement?

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Topics: Engagement, Member Experience, Online Community

Why Aren’t Members Opening Your Emails?

Written by Molly Talbert | on May 12, 2016 at 9:30 AM | 6 minute read

Getting people to open emails can be a frustrating, fruitless task. Especially when a big part of your job is communicating to members through email -- depending on your industry and the types of emails you send, what’s considered good open rates can look pretty low.

So how do you turn the tides and get people to open your messages?

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Topics: Engagement, Online Community Management, Member Experience, Online Community, Email Marketing

How to Get Customers to Create Content That's Ranked Highly on Google [SEO Tips]

Written by Julie Dietz on May 2, 2016 at 8:30 AM | 5 minute read

How important is being highly ranked in search results? Research from popular marketing software company, HubSpot, suggests that 75% of Internet users never even bother clicking through to the second page of results, which means being highly ranked could make or break your organization.

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Topics: Engagement, Online Community

Community Benchmarking by The Numbers [Infographic]

Written by Andy Steggles | on April 25, 2016 at 8:30 AM | A quick read

In our 2015 Benchmarking Report, we learned that easy engagement is key for thriving communities. Branded mobile apps and email engagement are big factors in creating frictionless communities.

See the data behind it here.

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Topics: Online Community Management, Engagement, Online Community

Millennials and The Rise of Virtual Volunteering

Written by Molly Talbert | on April 7, 2016 at 9:30 AM | 5 minute read

How would you finish this sentence: “Millennials are _____”? Maybe “selfish”? A lot of people might choose “lazy.” How about, “generous”? Didn’t expect that, did you?

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Topics: Millennials, Engagement, Volunteer Management, Online Community

Can Community Double As Intranet for Your Organization?

Written by Molly Talbert | on April 5, 2016 at 9:00 AM | 4 minute read

You figured out the recipe for member engagement. Can you work the same magic on your employees?

Intranets have a reputation for being underused and clunky, but that doesn’t have to be the case. Instead of thinking about it as an intranet, think about it as a staff community, where people go for professional support and fun.

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Topics: Engagement, Online Community Management, Online Community

Does Email Equal Engagement?

Written by Andy Steggles | on April 4, 2016 at 9:00 AM | 4 minute read

Can old fashioned email spur your community’s engagement? With new technologies, community platforms and collaborative tools, some people say email is going by the wayside. Why use email when we have so many new, fancy tools? But when you look at email activity, this isn’t actually the case -- people still love email. In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters.

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Topics: Online Community Management, Engagement, Online Community, Marketing Automation

Cultivating Community Management with Missouri REALTORS®

Written by Caitlin Struhs | on March 29, 2016 at 2:00 PM | 6 minute read

Higher Logic has helped Missouri REALTORS® with building community since April 2012 — that’s when the organization launched its original community, THE LANDING. Since then, Missouri REALTORS® has watched its member community grow and evolve.

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Topics: Online Community Management, Engagement, Online Community

Why Human Connections are Critical to Engagement (plus 9 Other Super-Useful #CMGR Resources from the Week)

Written by Kaila Timmons on March 25, 2016 at 8:30 AM | 3 minute read

We know you're busy, so we try to make your life easier by compiling the best online community management articles from around the web right here on our blog each week. This week, our favorite articles focus on providing our readers with tips for online community management.

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Topics: Engagement, Online Community Management, Online Community

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