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Engagement Posts

How to Manage Without a Community Manager

Written by Molly Talbert | on February 22, 2016 at 10:00 AM | 6 minute read

Can you have a community without a community manager? Communities don’t just happen -- they’re built and nurtured over time, so having a dedicated community manager is ideal. But sometimes it’s just not realistic -- there isn’t the money or executives don’t realize how important community managers are for ensuring ROI. If that’s the case -- what do you do?

Don’t be deterred if you can’t hire a community manager (yet). If your growing organization is excited and ready for a community, you can create a thriving ecosystem without one -- if you have a good plan in place.

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Topics: Online Community Management, Engagement, Online Community

How to Disagree Nicely

Written by Molly Talbert | on February 10, 2016 at 10:00 AM | 4 minute read

What happens when you're triggered? Knowing how to respond to a comment -- either general or directed at you -- can be tough,especially on the internet where tone and sarcasm are easily lost without body language. But knowing how to manage your anger and calm the situation are important skills if you value virtual communities. It’s impossible to avoid conflict, so it’s important to be prepared to keep it from spiraling out of control.

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Topics: Online Community Management, Engagement, Online Community

Keeping Goals with Social Fitness

Written by Molly Talbert | on February 9, 2016 at 9:30 AM | 5 minute read

We all know engagement can help your community members become more active, but can it also help your waistline?

More and more of our lives are online, from professional communities to social media. So what happens when you bring your fitness routine online? There are many benefits to working out with a partner -- you both push each other and hold each other accountable -- but does it work if your fitness partner(s) are virtual?

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Topics: Engagement, Online Community

Is Twitter a Community?

Written by Molly Talbert | on February 1, 2016 at 8:30 AM | 5 minute read

Is Twitter a community? For many, it’s a straightforward answer. Here’s the catch: not everyone agrees on what the right answer is. Some say ‘yes,’ some say ‘no.’

So what’s the deal?

That brings us to the (digital) age-old question: what’s the difference between social media and online communities? Many people think they’re one in the same -- they both bring people together, right? -- but there are important differences to be aware of.

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Topics: Engagement, Social Media, Online Community

How to Make Visiting Your Online Community a Habit for Customers or Members

Written by Christina Green | on January 28, 2016 at 8:30 AM | 4 minute read

American politician, Frank A. Clark, once said, “A habit is something you can do without thinking, which is why most of us have so many of them.†Nowhere is that more obvious than on the Internet. Most people visit the same sites, do the same things, almost without realizing it. When we can't follow our Internet habit, because of site maintenance or some other uncontrollable cause, we feel an almost pent up anxiety.

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Topics: Online Community Management, Engagement, Online Community

Hacking Your Community's Subconscious

Written by Molly Talbert | on January 28, 2016 at 8:30 AM | 6 minute read

You’re not lazy, but sometimes your brain is. It has so much to compute and process each millisecond that it needs all the extra help it can get. To do this, brains have developed little mental shortcuts we’re often not aware of but influence our decisions instantly. Many of these hardwired tricks are survival tactics that helped humans evolve to be the species we are today, but can trip us up in the modern world sometimes.

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Topics: Online Community Management, Engagement, Member Experience

What To Do When Your Community is in Crisis

Written by Molly Talbert | on January 20, 2016 at 8:30 AM | 5 minute read

Imagine: you just sat down with a cup of coffee to start the day’s work and notice an angry, ranting blog post about a recent decision your organization made. Suddenly, your coffee tastes extra bitter. Throughout the day, the post only gains more traction and the comments spiral out of control, becoming unproductive and trolling.

Looks like crisis hit.

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Topics: Online Community Management, Engagement, Online Community

Online Community Management: How to Ask Questions that Will Get People Engaged

Written by Nick Davis on January 19, 2016 at 8:59 AM | 4 minute read

Why does an organization choose to build an online community? Reduce support costs? Product feedback and update suggestions? Drive sales? Well, all of these business outcomes aren't possible if your community members aren't engaging with each other.

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Topics: Online Community Management, Engagement, Online Community

The Golden Age of Newsletters

Written by Molly Talbert | on January 19, 2016 at 8:30 AM | 4 minute read

Remember how email is supposed to be dying? Turns out it’s a little more resilient than anyone thought. In fact, good old fashioned email newsletters are having a bit of a renaissance. Powered by what? The desire to connect with communities online.

I noticed this trend in my own inbox. I used to get most of my reading material from social media (a place I still go) but am now often guided by newsletters -- everything from 730DC to Buzzfeed News to Lena Dunham’s Lenny and more (who knows how many newsletters I’ve signed up for recently). I like the commentary and specificity of each newsletter. Email also helps me engage with our Higher Logic Users Group (HUG) -- the consolidated digest sends me updates every morning on the latest discussions so I always know what’s going on (with minimal effort on my part).

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Topics: Communications, Engagement, Social Media, Marketing Automation

Moderation 101: 6 Tips to Help You Toe the Community Line

Written by Molly Talbert | on January 14, 2016 at 8:30 AM | 5 minute read

 

Don’t underestimate good moderation -- it’s a skill that takes practice. And if you want strong engagement and robust discussion on your community, it’s an ability your community manager must have, especially at the beginning.

A large part of becoming a good moderator is knowing how to strike the balance between controlling conversations to maintain order, contributing to make sure conversations don't die, and giving members or customers free reign to express themselves. You don't want mayhem, yet you don't want to dampen discussions before they even get going.

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Topics: Online Community Management, Engagement, Online Community

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