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Engagement Posts

Are You Prepared to Master the Engagement Economy?

Written by Mitch Eisen on September 21, 2018 at 7:45 AM | 6 minute read

We’re moving from the attention economy to the engagement economy. It’s no longer just about reach – it’s about how people interact with your content.

Website pages with many visitors, but no engagement, will be punished by search engines. Similarly, ISPs with heavy inbound email traffic, but little email engagement, will also penalize the sender. We’re in a period where we’re shifting from large quantity bulk communications, to smaller, more targeted, sustained communication.  

This kind of approach used to be a luxury. We used to think that creating a personalized experience was only for the big kids. I submit that it’s no longer a luxury. You HAVE to do it.

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Topics: Engagement, Associations

Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Written by Shayna McGroggan | on September 18, 2018 at 7:55 AM | 4 minute read

We all know our audience is the key to great email performance, but it can be hard to know whether your audience likes reading your emails. Sometimes, it can feel like the only feedback we get is the dreaded unsubscribe button.

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. The data’s all there, and it’s easier to find than you think.

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Topics: Engagement, Associations, Member Experience, Marketing Automation

Proof You Can Design a Giveaway that Supports Community Growth

Written by Courtney Howell on September 13, 2018 at 7:59 AM | 5 minute read

The research is undeniable—gamification increases participation and engagement across practically any digital platform. On the users’ side of things, online giveaways are one of the easiest to join forms of gamification because the steps are simple: 1) Complete task. 2) Get reward. As a community manager, however, you want to design a giveaway that will actually support your community’s growth in the long run by enticing your members to invest more than the bare minimum.

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Topics: Online Community Management, Engagement, Member Engagement, Online Community

Is Marketing Automation Going to Take Away My Job?

Written by Courtney Ellis on August 23, 2018 at 8:06 AM | 3 minute read

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job.

The short answer is no. Automation can be the best piece of technology in your toolkit, enabling you to work faster and more efficiently and create content that is befitting of your amazing subscribers.

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Topics: Engagement, Marketing, Customer Engagement, Member Engagement, Email Deliverability, Email Marketing, Marketing Automation

Your Guide to Building Automated Campaigns with Integrated Data

Written by Shayna McGroggan | on August 16, 2018 at 7:59 AM | 7 minute read

I’m a big fan of 80s fantasy films. In the movie The Princess Bride, one of my favorite scenes is when Inigo starts to question Vizzini’s grasp of the vernacular after hearing him use the word “inconceivable” multiple times to describe things that were clearly coming to fruition anyway. He gives Vizzini a puzzled look and says “You keep using that word. I do not think it means what you think it means.”

Refresh for those of you who are having a very Vizzini day:

in·con·ceiv·a·ble

Defined as not capable of being imagined or grasped mentally; unbelievable.

When you hear the term “integrated data,” what comes to mind? It may not mean what you think it means.

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Topics: Engagement, Marketing, Marketing Automation, Online Community, Integration

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Written by Caitlin Struhs | on August 14, 2018 at 7:50 AM | 6 minute read

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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Topics: Engagement, Member Communities, Associations, Online Community

5 Ways to Boost Fundraising with Online Community [Infographic]

Written by Elizabeth Bell on July 31, 2018 at 8:05 AM | 1 minute read

 

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Topics: Engagement, Nonprofits and Charities, Online Community, Donor Retention

14 of Our Favorite Examples of Storytelling in Marketing

Written by Elizabeth Bell on July 26, 2018 at 8:20 AM | 10 minute read

When was the last time you saw a commercial that made you cry? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials? When you think about it, it’s odd that we’d cry over something (not you, non-cryers) that’s simply advertising a product or service for purchase.

So, what is it about certain commercials that tug at our heartstrings?

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Topics: Engagement, Marketing

The Event Planner’s Guide to Using Online Community for Your Annual Event

Written by Stephanie Cinque on July 24, 2018 at 8:20 AM | 8 minute read

Your annual event might be looming, or it might be a year away – wherever you are in the planning, it can feel like you’re stuck in a crazy-making cycle.

The good news is, if you have an online community, you’ve got access to a tool that puts you one step closer to making your job so much easier. Are you taking advantage of the support your online community can provide?  

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Topics: Online Community Management, Engagement, Associations, Member Engagement, Online Community

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Written by Sara Maloney on July 19, 2018 at 8:16 AM | 4 minute read

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Why? Because it’s the main way we receive valuable communications.

But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?"

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Topics: Engagement, Marketing, Associations, Member Engagement, Email Marketing, Marketing Automation

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