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Email Marketing Posts

Google's Push to Purge Your Low-Engagement Emails

Written by Sara Maloney on May 3, 2018 at 12:11 PM | 4 minute read

 HL Blog-Gmail-Unsubscribe-Low-Engagement-Email

In the last few months, Google added a feature to users' Gmail accounts. It's meant to help you easily unsubscribe from emails, and it looks something like this:

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Topics: Marketing Automation, Email Marketing, Email Deliverability, Member Engagement, Customer Engagement

4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Written by Shayna McGroggan | on April 26, 2018 at 8:30 AM | 5 minute read

 

I am definitely one of those people who loves and needs to have the latest gadgets. When it comes to new smart phones, operating systems, gaming consoles, and audio gadgets, I covet them until they are mine.

However, more than once I’ve lusted after the latest tech toy, only to get home and let it die of loneliness in a drawer or on a shelf somewhere, because I couldn’t immediately figure it out on my own and gave up.

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Topics: Marketing Automation, Email Marketing, Marketing, Communications

3 Copywriting Best Practices for Your Email Campaigns

Written by Caitlin Struhs | on March 29, 2018 at 12:15 PM | 3 minute read

 

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? It’s easier said than done in an era where we obsess over “Inbox Zero” and contend with complicated spam filters.

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Topics: Marketing Automation, Email Marketing, Communications, Marketing

The Power of Audience Segmentation [Infographic]

Written by Caitlin Struhs | on March 8, 2018 at 12:00 PM | 2 minute read

 

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key.

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Topics: Marketing Automation, Email Marketing, Member Engagement, Communications, Marketing

The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies [Infographic]

Written by Caitlin Struhs | on February 15, 2018 at 8:30 AM | 2 minute read

 

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results.

Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. What do you really need and which tools are key for getting results?

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Topics: Marketing Automation, Email Marketing, Customer Experience, Social Media, Engagement

Email Marketing vs. Marketing Automation [Explained]

Written by Shayna McGroggan | on January 18, 2018 at 8:30 AM | 14 minute read

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. 

Let me explain. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. You walk out the door, and for the first time, you realize that the trees have leaves! (Or what your mom’s face actually looks like, or that you have ten toes, not nine…whatever your experience, you know the feeling).

Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on (AKA marketing automation), and you can see the bark, the leaves, and the squirrel dropping acorns on your head. Truly, it’s a glorious sight.

Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

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Topics: Marketing Automation, Email Marketing, Marketing

10 Tips for Documenting Automated Campaigns

Written by Shayna McGroggan | on January 11, 2018 at 8:30 AM | 5 minute read

“The devil is in the details.” That never rang any truer for me than when I needed to document a marketing campaign for the first time. Indeed, the devil is in those many, many details, and I learned a lot about not letting anything slip through the cracks.

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Topics: Marketing Automation, Email Marketing

4 Hot Tech Topics to Watch in 2018

Written by Steve Balthazor on January 2, 2018 at 8:30 AM | 4 minute read

We’re well past the point of keeping up with every advancement in the tech field – things are simply moving too fast. But that doesn’t mean we aren’t affected when things move forward.

New technology makes its way into our lives and businesses faster every year. Unsurprisingly, that will continue in 2018. But since it’s almost impossible to keep up with every tech change that will affect you this year, we’ve collected four that are on our radar.

These four areas have been in conversations – and the news – recently and will continue to be hot topics in the coming months. If they aren’t already affecting your life or work, they will soon.

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Topics: Online Community, Online Community Software, Marketing Automation, Email Marketing

Top 10 Informz Blog Posts from 2017

Written by Alex Mastrianni on December 21, 2017 at 8:30 AM | 2 minute read

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. As we start a new year, let's take a look back at the top 10 most popular posts.

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Topics: Email Marketing, Marketing, Marketing Automation

5 Reasons Why Your Association's Prospecting Emails Fail (And How to Fix It)

Written by Julie Dietz on August 1, 2016 at 8:30 AM | 5 minute read

Internet Live Stats estimates that almost 3.5 billion people have internet, and according to Ipsos, 85% of those internet users have email. That means there are almost three billion email users around the world.

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Topics: Member Engagement, Marketing Automation, Email Marketing, Marketing, Associations

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