<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Email Deliverability Posts

Testing, Testing: 4 Tips to Streamline the Email Approval Process

Written by Tien Dinh on September 27, 2018 at 8:45 AM | 2 minute read

 

It’s Thursday afternoon, the weekend is around the corner, and you’ve scheduled five different emails, each with its own list segment, for early next week. You wrote the copy. You created templates and laid it out. Unfortunately, you’ve yet to begin testing, and this quality assurance step of the production process is imperative to ensure content accuracy and display functionality.

On top of that, you and various projects managers from different departments who are involved in the approval process are all inundated with other impending deadlines. Sound familiar?

For many associations, this scenario is a never-ending one that consumes staff resources and creates a bottleneck for other projects. Below are four tips to help you streamline the email approval process without sacrificing the accuracy and quality of your campaigns.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Email Marketing, Email Deliverability, Marketing

Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Written by Brad Gurley | on August 30, 2018 at 7:50 AM | 4 minute read

Numbers matter. Whether you’re a retailer, trade association, event organizer, publisher, or a small business owner, you know that the more times people see your organization, brand, or message, the better.

More interest in your cause, more visits to your site, or more attendees for your annual conference can only be a good thing...right?

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Email Marketing, Marketing Automation, Email Deliverability

Is Marketing Automation Going to Take Away My Job?

Written by Courtney Ellis on August 23, 2018 at 8:06 AM | 3 minute read

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job.

The short answer is no. Automation can be the best piece of technology in your toolkit, enabling you to work faster and more efficiently and create content that is befitting of your amazing subscribers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Email Marketing, Email Deliverability, Marketing Automation, Member Engagement, Customer Engagement, Marketing, Engagement

Google's Push to Purge Your Low-Engagement Emails

Written by Sara Maloney on May 3, 2018 at 12:11 PM | 4 minute read

 HL Blog-Gmail-Unsubscribe-Low-Engagement-Email

In the last few months, Google added a feature to users' Gmail accounts. It's meant to help you easily unsubscribe from emails, and it looks something like this:

Read More »

There is 1 Comments | Join the conversation.

Topics: Marketing Automation, Email Marketing, Email Deliverability, Member Engagement, Customer Engagement

How Automation Will Save Marketing

Written by Shayna McGroggan | on March 1, 2018 at 8:30 AM | 3 minute read

I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Why haven’t we embraced marketing automation as a true opportunity to market with a conscience?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing Automation, Email Deliverability, Customer Success, Customer Experience, Marketing

Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Written by Caitlin Struhs | on February 19, 2018 at 8:30 AM | 7 minute read

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*. Check out the most commonly asked questions below for a primer on how you and your organization can learn and prepare for the changes.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community, Marketing Automation, Email Deliverability, Online Community Software, Marketing

An Introduction to the EU Global Data Protection Regulation

Written by Brad Gurley | on December 5, 2017 at 8:30 AM | 3 minute read

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years.

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer.

Watch our GDPR Webinar Roundtable for steps and tools on how to prepare.

Read More »

There are 3 Comments | Join the conversation.

Topics: Email Deliverability, Marketing, Marketing Automation, Online Community

4 Secrets to Better Email Deliverability to Members and Customers

Written by Julie Dietz on August 26, 2016 at 8:30 AM | 6 minute read

What's the number one way that people want to hear from you? Email. According to research from Exact Target, up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community, Marketing Automation, Email Deliverability

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe