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Customer Engagement Posts

3 Growth Metrics You Can't Ignore Any Longer

Written by Julie Dietz on April 26, 2016 at 8:30 AM | 8 minute read

Successful businesses take a hard look at their numbers at least once or twice a year, sometimes even more. When they do, they hammer out weaknesses and business goals such as increasing revenue or rolling out product updates, that they want to focus on in the next six months. At the top of nearly everyone's list, you can often find one goal: growth.

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Topics: Customer Success, Online Community, Marketing Automation, Customer Engagement

How to Implement a Customer Portal Platform

Written by Julie Dietz on April 22, 2016 at 8:30 AM | 5 minute read

So, you've decided to launch a customer portal. You're now one step closer to creating a gateway for your customers to connect and collaborate with your company. Your new portal can become a central part of your customer retention strategy and help you expand your relationship with customers as soon as people start using it.

You're living the customer experience dream, right? Not quite. Before you reap the benefits, you need to actually set up, or implement, your customer portal platform.

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Topics: Customer Engagement, Online Community, Customer Success, Customer Support, Online Community Software

How to Identify Customers that Might Leave You

Written by Julie Dietz on April 19, 2016 at 8:30 AM | 5 minute read

It's a recurring nightmare for those of us in the business world: your customers flocking to your competitors in droves, leaving you behind. Not only does it feel like a failure, but losing customers costs you revenue. According to Bain & Company, even a 5% increase in customer retention can produce more than a 25% increase in profit. That, along with your business nightmares, should be enough to motivate you to improve retention.

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Topics: Customer Engagement, Online Community, Marketing Automation, Customer Support

How to Build Lasting Customer Relationships (plus 9 other helpful resources)

Written by Kaila Timmons on April 15, 2016 at 8:30 AM | 3 minute read

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog.

This week, our favorite articles focus on tips for increasing customer engagement and perfecting the customer experience.

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Topics: Customer Engagement, Online Community

When Do You Know Your Customers Want a Community?

Written by Molly Talbert | on March 23, 2016 at 9:30 AM | 4 minute read

Everyone is talking about customer communities these days. But when do you know it’s actually time to bite the bullet and get one?

There are tactics for ensuring a new customer community launch is successful, but at the end of the day, if your customers don’t want it, they won’t use it.

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Topics: Customer Communities, Customer Engagement, B2B Communities, Online Community

The Best Customer Engagement Tips for the Week of March 13th, 2016

Written by Kaila Timmons on March 18, 2016 at 9:30 AM | 3 minute read

Every week we aim to make your life easier by compiling the best customer engagement articles from around the web right here on our blog. This week, our favorite articles focus on providing you with tips for improving you customer marketing strategy.

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Topics: Customer Engagement, Online Community, Marketing Automation

The Top Customer Engagement Articles for the Week of February 28, 2016

Written by Kaila Timmons on March 4, 2016 at 10:45 AM | 3 minute read

The Top Ten for the Week of February 28, 2016

Every week we aim to make your life easier by compiling the best customer community articles of last week right here on our blog. This week, our favorite articles focus on providing our readers with tips to increasing their customer engagement.

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Topics: Customer Engagement, Online Community, Marketing Automation

The Best Customer Engagement Tips from the Week of February 21, 2016

Written by Kaila Timmons on February 26, 2016 at 2:00 PM | 4 minute read

The Socious Top Ten for the Week of February 21, 2016

Higher Logic has some great news! Call it a late new year's resolution if you will, but we have decided to bring back the Top Ten.

We know that you're busy and that the internet is a big place, so we have done all of the heavy lifting (or should I say reading) for you and have collected some of the best advice from around the web and put it all in one spot!

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Topics: Customer Engagement, Online Community, Marketing Automation

I Heart Southwest: When Airlines Take a Community Approach

Written by Caitlin Struhs | on February 15, 2016 at 9:30 AM | 5 minute read

I’m a loyal Southwest customer - our relationship began in my broke college days as a means to find cheap flights for visiting family and friends. It was a small airline with nicer-than-normal customer reps available when I had to reschedule.

But over the years, my devotion to this small, quirky transportation company has grown from convenience to brand loyalty and a real sense of community.

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Topics: Online Community Management, Marketing, Customer Engagement, Customer Experience, Online Community

How to Get Customers Hooked on Engaging in Your Online Community

Written by Nick Davis on January 13, 2016 at 8:30 AM | 4 minute read

If you have managed an online community at some point in your career, you know that the 'member to engaged member' ratio is a pretty widely adopted metric throughout the online community space. You also probably know that that metric leaves a lot to be desired.

In case you're not familiar, the numbers break down like so:

  • 1% of visitors to your community register to join
  • 15% of those who register actually participate
  • 20% of those who participate will continue to be active in 6 months
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Topics: Customer Engagement, Online Community

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