<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Posts about Customer Communities

11 Powerful Features You Should Have in Your Online Customer Forums

Written by Joshua Paul | on November 14, 2012 at 9:57 AM

While customer forums are only part of a full online customer community, they are usually the most trafficked and vibrant area of the community. The central role that customer discussion forums play in connecting customers with one another and lowering support costs, made customer forums a natural stepping stone for companies before social community platforms were widely available.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities

6 Non-Tech Tips for Creating a Private Online Community for Customers

Written by Paul Schneider on October 23, 2012 at 10:31 AM

With more and more companies looking to create a private online community, many executives are on the lookout for the best way to go about it.

Surprisingly, many organizations think that the success of their customer community is solely based on the technology they choose. The truth is that there are a lot of non-technical items that can make or break your online community.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities

ProCommunity #13: The Psychology Behind Creating Customer Engagement in Online Communities

Written by Joshua Paul | on October 10, 2012 at 7:20 AM

Discussing How to Design High Levels of Engagement in Your Online Community with Nir Eyal

Nir Eyal joins us for this installment of ProCommunity, the show where online communities meet business performance.

Nir is an entrepreneur, investor, and leading thinker on how to create high engagement products. Along being a Lecturer at the Stanford Graduate School of Business and a frequent speaker at industry conferences and Fortune 500 companies, Nir also writes for TechCrunch, Forbes, and Psychology Today. Nir blogs about business, engagement, and human behavior at NirAndFar.com, where you can sign up to get his upcoming book entitled Hooked: How to Drive Engagement By Creating User Habits.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Communities, Customer Engagement

ProCommunity #12: How to Bring Together Online Communities & CRM To Improve Business Performance - Part 2 of 2

Written by Joshua Paul | on October 2, 2012 at 8:25 AM

Discussing How to Put Social CRM to Work for Your Business with Barton Goldenberg

This is the second half of our discussion with Barton Goldenberg on online communities and social CRM. Review the first part of our conversation on the previous episode of ProCommunity, the show where online communities meet business performance.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community Software, Customer Experience

The #1 Thing You Can Do to Grow Your Private Social Community

Written by Joshua Paul | on September 13, 2012 at 12:40 PM

You online customer community is a lot more exciting to you than it is to your customers or members.

Very few people in your target audience are looking to join an online community or private social network. They don't have the time, mindshare, or grasp of the benefits to join just because you offer a private online community.

Think about your other marketing activities.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Communities, Customer Engagement

4 Culture Changes that Fuel Online Customer Community Strategies

Written by Joshua Paul | on September 7, 2012 at 11:54 AM

Starting today, it is not OK to treat your customers like a nameless, faceless mass.

Your customers' experiences in business and in their personal lives increasingly include building relationships on social networks. These are very personal connections.

Your aging customer relationship management strategies will eventually break as your monthly customer email becomes more and more jarring to customers, or just turns into noise.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities

6 Online Customer Community Tricks You Can Steal From the Government

Written by Joshua Paul | on August 30, 2012 at 8:50 AM

Being heard is an underestimated motivator.

Customers want their voices heard. Donors want their voices heard. And citizens want their voices heard.

The Obama administration has put creating community at the center of its digital strategy. For instance, to help solve the problem of needing to respond to tens of thousands of requests from citizens, the White House launched We the People, an online petitions initiative. Any member of the public can start a petition. However the White House only responds to We the People petitions that reach a certain level of support.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities

How to Supercharge Customer References with an Online Customer Community

Written by Joshua Paul | on August 24, 2012 at 8:30 AM

NEWS FLASH! Your perspective customers would rather hear from people like themselves, than from your marketing and sales departments.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Customer Advocacy

5 Critical Decision Points in Your Customer Community Strategy

Written by Joshua Paul | on August 22, 2012 at 9:29 AM

Social business is defined as the ability of an organization to use its online communities to improve its performance. These communities could be made up of customers, employees, resellers, journalists, etc. They could be on public social networks or in private online communities.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities

ProCommunity #6: Customer Communities, Customer Engagement, and Customer Advocacy

Written by Joshua Paul | on August 14, 2012 at 7:50 AM

Discussing How to Create Customer Advocates with Bill Lee

Bill Lee joins us for this episode of ProCommunity, the show where online communities meet business performance.

Bill is the founder of the Customer Reference Forum, a group dedicated helping companies enlist customers to help them market and sell. Each year the Customer Reference Forum also runs the Summit of Customer Engagement to bring customer reference and engagement professionals together. He is also the author of the new book, The Hidden Wealth of Customers. Bill can be found at blog.customerreferenceforum.com.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Customer Engagement, Customer Advocacy

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe