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Posts about Customer Communities

13 Characteristics of Online Customer Communities That Work - Part 1

Written by Joshua Paul | on February 11, 2015 at 9:45 AM

What does it mean when an online customer community "works"?

It might seem like a simple question at first, but creating a successful and sustainable online community is significantly more complicated than meets the eye.

First of all, claiming your online customer community works well immediately begs the question “who does it work for? Your company? The customers?" This is an important distinction.

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Topics: Customer Communities

Tips for Selecting the Best Online Community Software Platform for Your Business Strategy

Written by Katie Bapple | on February 5, 2015 at 11:20 AM

Choosing the best online community software platform for your organization can be overwhelming and confusing.

There are lots of great options out there, however none are going to be a perfect fit. Narrowing down the advantages and disadvantages of each viable online community platform can be a serious undertaking – especially if you don't know exactly what you're looking for.

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Topics: Customer Communities, Online Community Software

3 Smart People Who Know How Important Online Customer Communities Will Be to Digital Marketing in 2015

Written by Joshua Paul | on February 3, 2015 at 8:35 AM

It's no secret that we're big fans of online customer communities and what they are doing for businesses. Obviously, if you follow this blog even a little bit, you're probably well aware of what a great asset online communities are to marketing, sales, support, and product management teams. And while that opinion might seem a little biased, it also comes from a genuine belief in the benefits of highly engaged customers and the enormous potential for company growth that comes from having better customer relationships.

However, while we've been singing the praises of customer communities for quite a while now as we watch our customer repeat the rewards of their online community strategies, it's always nice to see other important figures in the business and marketing world join in the chorus.

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Topics: Customer Communities

Why Online Customer Communities Need a Purpose Bigger Than Building Community

Written by Joshua Paul | on December 3, 2014 at 10:45 AM

A few years ago, I penned what I believe is still one of the most concise and clear definitions of social business:

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Topics: Online Community Management, Customer Communities

The Evolution of Community and the Customer Experience

Written by Mark Lowry on October 22, 2014 at 10:30 AM

Forward thinking organizations are moving away from traditional help desk models. No longer do customers need to sit and wait for an automated support queue - they can and should expect real-time responses. An integrated service model for customers, including a support portal, social media engagement and an online community, can provide faster response times and give customers and members the option as to how they interact with the organization. In addition, the idea of crowd sourcing content for a robust knowledge base from your best experts, your customers, has taken hold.

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Topics: Customer Communities, Customer Engagement, Customer Experience

Why Creating an Online Customer Community is the Ultimate Post-Sale Inbound Strategy

Written by Joshua Paul | on October 14, 2014 at 10:50 AM

At this point, you're probably tired of hearing about inbound strategies. However, there's a reason inbound marketing, sales, and customer communication has changed the way people do business. There's a reason they're so popular.

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Topics: Customer Communities, Customer Success, Customer Advocacy

23 Examples of Online Customer Communities

Written by Joshua Paul | on September 4, 2014 at 10:03 AM

We wish all of our ideas were original. The truth is they are not, nor do they have to be. A big source of great business strategies comes from analyzing what other companies have already done. This is especially true when you implement emerging technologies, like online customer communities and other social crm platforms.

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Topics: Customer Communities

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]

Written by Joshua Paul | on July 31, 2014 at 8:30 AM

When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that brings people in. Your online community is not just competing against other communities and social spaces, but other priorities as well.

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Topics: Customer Communities, Member Communities

The Evolution of Customer Engagement: Where is Your Business?

Written by Joshua Paul | on June 12, 2014 at 12:20 PM

The information age has changed a lot about the way we do things. Companies are marketing products differently, consumers are shopping for those solutions differently, and customer engagement has become more important than ever.

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Topics: Customer Communities, Customer Engagement

Think You Know Your Market? 13 High-Value Insights from Your Online Customer Community

Written by Joshua Paul | on May 15, 2014 at 10:00 AM

In many cases, your organization is only as good as your insight into your market. This market data is the foundation of decisions about everything from products to positioning to messaging.

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Topics: Customer Communities, Customer Support, Customer Success

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