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Posts about Customer Communities

I'm Interested in Starting a Customer Community, But What Does it REALLY Take?

Written by Nick Davis on November 24, 2015 at 8:18 AM

So, you are considering building an online customer community, but where do you start? What is it going to take?

You have probably seen several other businesses, maybe even competitors, launch their own online communities as a way to drive business, increase customer satisfaction, and even reduce your operating and support costs.  And starting a community may not be as hard an undertaking as you might think. Take it from founder of the Center for Customer Engagement, Bill Lee, when he said that, “more companies can build customer communities than think they can.â€

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Topics: Online Community Management, Customer Communities, Online Community Software

How to Leverage Your Customer Community to Achieve Real Revenue Growth

Written by Katie Oakes on October 14, 2015 at 8:30 AM

You've only seen the tip of the iceberg when it comes to the role that developing strong customer communities will play in transforming and growing businesses. That is the common wisdom among the people who are in the trenches implementing customer community strategies for the world's leading organizations.

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Topics: Customer Communities

The Secret to Creating a Private Online Community for Developers

Written by Katie Oakes on October 1, 2015 at 8:00 AM

Online customer communities come in many shapes and flavors. Some online customer communities provide support for end users of products and services. Others are designed to keep partners engaged and informed.

Some audiences are more difficult to engage than others. Among the most challenging people to engage in an online community are developers. Online developer communities play an important role in helping enterprise companies to extend their products, create advocates in the market, and help customers get results.

How do you build a community for the people that literally wrote the code on the online community?

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Topics: Online Community Management, Customer Communities

Why is Building Community Online Essential to Inbound Marketing

Written by Joshua Paul | on September 15, 2015 at 8:15 AM

What does it mean when you get nine hours of sleep over three days and you still wake up excited about your job? Yes. You are correct. It means that you just attended the INBOUND conference, one of the world's largest gatherings of growth-oriented marketing, sales, product, and support professionals.

Out team recently returned from INBOUND and we are still wired. You may be wondering why we'd send a significant portion of our company to a conference geared largely to marketing and sales people. You may be thinking, Wait a minute! Higher Logic is an online community software company. What does creating an online customer or user community have to do with inbound marketing?

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Topics: Communications, Customer Communities, Customer Experience

Top Customer Engagement Resources for the Week of August 23, 2015

Written by Joshua Paul | on August 28, 2015 at 5:30 AM

The  Top Ten for the Week of August 23, 2015

Finish the weekend smarter that you started it. Check out this past week's most useful online community management and customer engagement advice.

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Topics: Customer Communities

Can You Build a Customer Community Without an Online Community Software Platform?

Written by Katie Oakes on July 22, 2015 at 8:30 AM

People who regularly visit online brand communities are likely to repurchase products associated with the customer community at a rate of over 2 to 1, according to research from Southern Illinois University Carbondale. In order to capitalize on this trend in customer relationship management, businesses are increasingly devoting resources to building community among their customers.

This emerging strategy opens the door for an important question:

Can companies build a customer community without an online community software platform?

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Topics: Customer Communities, Online Community Software

3 Reasons to Bring Customers' Voices Together with an Online Community

Written by Hunter Montgomery | on April 28, 2015 at 10:00 AM

The ultimate question: how do we make our customers happy?

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Topics: Customer Communities, Customer Experience, Customer Advocacy

The Guide to Building Your Customer Journey Around Your Online Community

Written by Joshua Paul | on March 25, 2015 at 8:20 AM

A typical customer journey is a vast and tangled experience. The path your customer take to becoming a customer and staying a customer is rarely straightforward.

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Topics: Customer Communities, Customer Experience, Customer Advocacy

Why 2015 Will Be the Year of the Private Online Community

Written by Hunter Montgomery | on February 23, 2015 at 4:31 PM

At Higher Logic, we've always believed that the key to engaging members, customers and constituents is through building a private community over which your organization has control, rather than building that community on a public social media site. But because of the popularity of sites like Facebook, Twitter and LinkedIn - and the fact that those platforms are free (although the time your staff spends managing them is not) - many organizations think that member engagement efforts are better spent on those free social channels than on an owned community or collaboration platform.

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Topics: Online Community Management, Social Media, Customer Communities, Member Communities

How to Sell Your Online Community Strategy to Your Boss: A Proven Framework

Written by Joshua Paul | on February 17, 2015 at 8:30 AM

Even though online communities have proven to be an effective strategy for many businesses, you can't expect everyone in your organization to fully understand the potential right out of the gate. Whenever you're proposing an emerging strategy, such as bringing your customers, partners, and employees together into an online customer community, you have to work a little bit harder to convince others of the value – even if, to you, it seems quite obvious.

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Topics: Customer Communities, Online Community Software, Customer Engagement

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