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Customer Communities Posts

Why More Companies Are Building Communities

Written by Nick Davis on January 6, 2016 at 8:30 AM | 2 minute read

Why are so many companies building online communities?

I'm sure that I'm not the only one who is filled with that sense of dread when approaching a car lot. I know that the minute I step out of my car I'll be swarmed with sales people desperate to meet their monthly sales quota. Nobody likes a hard sell, and that's why companies are increasingly building online communities to keep current and prospective customers informed and engaged.

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Topics: Customer Communities, Online Community

What Do Your Customers Expect from You in 2016 & Beyond? A Guide Map

Written by Joshua Paul | on January 5, 2016 at 10:45 AM | 6 minute read

Your customers are logging into websites more frequently, signing up for new online services, and trying new apps every day. The well-documented consumerization of business product users is putting increasing pressure on companies. In many cases, companies can't keep up with the evolving expectations of their customer base.

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Topics: Customer Communities, Customer Experience, Customer Support, Customer Advocacy

How To Actually Hear What Customers Say

Written by Molly Talbert | on December 17, 2015 at 10:00 AM | 4 minute read

Any kid could tell you there’s a difference between just listening and actually hearing. They know right away if a parent is giving them their full attention or if their mind is wandering off into other territory. How do you think kids feel when they know they don’t have their parent’s full attention? Maybe frustrated, annoyed, like their time isn’t valued.

Distracted listening doesn’t just happen between parents and children. It can happen in your community and make your members or customers feel unvalued and not worth the community manager’s time. That’s the last thing you want.

Listening to your members or customers and actually hearing what they say is critical. Not only will they feel validated and contribute more, but you’ll learn more about what makes them tick. This is invaluable to you -- it’ll help you cater to them and create better products.

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Topics: Customer Communities, Member Engagement, Customer Support, Marketing Automation, Online Community

I'm Interested in Starting a Customer Community, But What Does it REALLY Take?

Written by Nick Davis on November 24, 2015 at 8:18 AM | 5 minute read

So, you are considering building an online customer community, but where do you start? What is it going to take?

You have probably seen several other businesses, maybe even competitors, launch their own online communities as a way to drive business, increase customer satisfaction, and even reduce your operating and support costs.  And starting a community may not be as hard an undertaking as you might think. Take it from founder of the Center for Customer Engagement, Bill Lee, when he said that, “more companies can build customer communities than think they can.â€

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Topics: Online Community Management, Customer Communities, Online Community Software, Online Community

How to Leverage Your Customer Community to Achieve Real Revenue Growth

Written by Katie Oakes on October 14, 2015 at 8:30 AM | 5 minute read

You've only seen the tip of the iceberg when it comes to the role that developing strong customer communities will play in transforming and growing businesses. That is the common wisdom among the people who are in the trenches implementing customer community strategies for the world's leading organizations.

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Topics: Customer Communities, Online Community

The Secret to Creating a Private Online Community for Developers

Written by Katie Oakes on October 1, 2015 at 8:00 AM | 5 minute read

Online customer communities come in many shapes and flavors. Some online customer communities provide support for end users of products and services. Others are designed to keep partners engaged and informed.

Some audiences are more difficult to engage than others. Among the most challenging people to engage in an online community are developers. Online developer communities play an important role in helping enterprise companies to extend their products, create advocates in the market, and help customers get results.

How do you build a community for the people that literally wrote the code on the online community?

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Topics: Online Community Management, Customer Communities, Online Community

Why is Building Community Online Essential to Inbound Marketing

Written by Joshua Paul | on September 15, 2015 at 8:15 AM | 4 minute read

What does it mean when you get nine hours of sleep over three days and you still wake up excited about your job? Yes. You are correct. It means that you just attended the INBOUND conference, one of the world's largest gatherings of growth-oriented marketing, sales, product, and support professionals.

Out team recently returned from INBOUND and we are still wired. You may be wondering why we'd send a significant portion of our company to a conference geared largely to marketing and sales people. You may be thinking, Wait a minute! Higher Logic is an online community software company. What does creating an online customer or user community have to do with inbound marketing?

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Topics: Communications, Customer Communities, Customer Experience, Marketing Automation, Online Community

Top Customer Engagement Resources for the Week of August 23, 2015

Written by Joshua Paul | on August 28, 2015 at 5:30 AM | 3 minute read

The  Top Ten for the Week of August 23, 2015

Finish the weekend smarter that you started it. Check out this past week's most useful online community management and customer engagement advice.

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Topics: Customer Communities, Online Community

Can You Build a Customer Community Without an Online Community Software Platform?

Written by Katie Oakes on July 22, 2015 at 8:30 AM | 7 minute read

People who regularly visit online brand communities are likely to repurchase products associated with the customer community at a rate of over 2 to 1, according to research from Southern Illinois University Carbondale. In order to capitalize on this trend in customer relationship management, businesses are increasingly devoting resources to building community among their customers.

This emerging strategy opens the door for an important question:

Can companies build a customer community without an online community software platform?

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Topics: Customer Communities, Online Community Software, Online Community

3 Reasons to Bring Customers' Voices Together with an Online Community

Written by Hunter Montgomery | on April 28, 2015 at 10:00 AM | 2 minute read

The ultimate question: how do we make our customers happy?

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Topics: Customer Communities, Customer Experience, Customer Advocacy, Online Community

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