<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Customer Communities Posts

5 Reasons You Need to Integrate Your Online Community and CRM Today

Written by Julie Dietz on April 11, 2017 at 8:30 AM | 5 minute read

My favorite childhood game was Telephone. My friends and I would sit in a circle for hours passing messages around by whispering in one another’s ears. Hearing how the original messages changed to something nearly unrecognizable at the end always made me laugh.

Telephone isn’t just an entertaining childhood pastime. It also teaches a valuable lesson: indirect communication is rarely accurate. You lose essential meaning when there isn’t a one-on-one connection. It’s a problem that happens not only with people, but with software systems as well.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Member Communities, Online Community Software, Online Community

LEGO Tries a New Type of Community - Will it Work?

Written by Molly Talbert | on March 28, 2017 at 8:30 AM | 4 minute read

LEGO recently announced it was ending its LEGO Message Boards (LMB). This upset many longtime LMB members as well as people in the larger community industry - especially because it didn’t say if there was going to be a replacement community, or why it made such a drastic decision in the first place.

Instead of offering reasons or an alternative, LEGO simply said it was shutting the community down and deleting everything - cold turkey.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community

The Role of Online Communities and Customer Portals in Sales Enablement

Written by Mark Lowry on February 23, 2017 at 8:30 AM | 7 minute read

Sales professionals are some of the smartest, most people-savvy individuals you’ll ever meet. They can read your tone of voice, body language, and dig into your deepest needs to find the best product or service to meet them.

In the past, salespeople did all this either in person or over the phone. It’s certainly easier to read body language when you can see someone. But today, sales professionals don’t always need to meet prospects for lunch or call them to get the ball rolling. Now they can jumpstart the sales process – dare we say turbocharge it – by using online tools.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, B2B Communities, Customer Success, Online Community

LEGO: Don’t End Your Community

Written by Calista Rollogas | on January 26, 2017 at 8:30 AM | 4 minute read

Is an online community ever too big to fail?

Unfortunately, just like everything else, no. In fact, LEGO Message Boards (LMB), a vibrant online community for LEGO enthusiasts, is being permanently shut down and deleted this March. The LMB story should be a cautionary tale for all community builders - it doesn’t matter how many fans your organization has or how many people participate in your community. If you don’t manage it properly, you risk failure.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management, Engagement, Customer Communities, Online Community

4 Stats that Link Customer Satisfaction to Your Online Community

Written by Julie Dietz on January 16, 2017 at 8:30 AM | 4 minute read

According to a study from CMX and Leader Networks, improving customer satisfaction is the number one reason why businesses start branded online communities.

That means that businesses are investing big bucks in online community software, community managers, and helpful content to keep their customers happy. But does it work? Do online communities really improve customer satisfaction?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Customer Success, Customer Advocacy, Online Community

Harley Davidson Stumbled Upon Community (And it Saved Them)

Written by Molly Talbert | on December 19, 2016 at 8:30 AM | 4 minute read

 

What makes a Harley Davidson motorcycle special?

You don’t have to be a motorcycle enthusiast to answer this question - almost anyone can name something. Harley bikes have a distinct sound, look and feel. Even if you’ve never been on one, they’re an iconic part of American culture.

But it didn’t used to be that way.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing, Customer Communities, Customer Engagement, Customer Advocacy, Online Community

4 Things To Do Before Starting a Blog Program in Your Customer Community

Written by Katie Bapple | on December 8, 2016 at 8:30 AM | 5 minute read

You did all the work. When you started your customer community, you created the content, wrote the blogs, and encouraged your customers and prospective customers to join. It was all on you.

And to some extent, the pressure will always be on you and your business.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community

How the Customer Support Funnel Works for an Online Community

Written by Hunter Montgomery | on November 17, 2016 at 3:30 PM | 6 minute read

Funnels, chutes, hourglasses - they’re all used to help us plan the customer’s journey with our organization (or maintain a particularly organized baker’s kitchen - depends on your audience).

There are tons of models and terms we can use when we talk about customer acquisition, and getting people to engage with your brand or organization.

Online communities are no different. So, what shape should you use? How are you getting people engaged in the first place, and how do you make them stay?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Customer Engagement, Customer Support, Online Community

Can Inbound Marketing Apply to Customer Marketing?

Written by Julie Dietz on November 7, 2016 at 8:30 AM | 5 minute read

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Marketing Automation, Online Community

Customer Engagement: New Research Underscores Opportunities for B2B Companies

Written by Julie Dietz on September 16, 2016 at 8:30 AM | 4 minute read

My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general. He always has the newest cell phone model (most recently the unfortunate Galaxy Note 7) and he's constantly lecturing me on staying up to date with the latest technology.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, B2B Communities, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe