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Customer Communities Posts

How to Leverage Your User Community to Drive Product Innovation

Written by Joshua Paul | on July 24, 2012 at 8:30 AM | 3 minute read

Product management is everything - from the presidential campaign to Apple's success to the local brewery that created a special beer-drinking glass to differentiate their customer experience.

The role of product management is to design, develop, and launch products that will fly off the shelves in your market. Business development people love product managers because they hold the key to making marketing and sales very painless.

The challenge is doing product management well. The key to a successful product strategy is making decisions based on quantitative and qualitative data from your market in order to:

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Topics: Customer Communities, B2B Communities, Online Community Software, Online Community

The State of Enterprise Online Communities [Transcript]

Written by Joshua Paul | on July 19, 2012 at 2:10 PM | 28 minute read

In episode #2 of our' podcast, ProCommunity, I spoke with Rachel Happe, Principal at The Community Roundtable. We discussed where organizations are in their use of both internal and external online communities to drive real business results.

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Topics: B2B Communities, Online Community Software, Customer Communities, Online Community

5 Ways to Get Employee Buy-In for Your Corporate Online Community

Written by Joshua Paul | on July 18, 2012 at 8:35 AM | 3 minute read

Organizations must give a lot to receive the benefits of incorporating an online community into their business strategy. This includes devoting resources, upping transparency, and creating a culture of collaboration. Whether it is an internal social network or an online customer community, the driving force behind the success of a corporate community is employee buy-in.

The ProCommunity podcast recently featured a conversation with Rachel Happe of The Community Roundtable on why businesses must be willing to give up some control in order to get the tangible value that online communities can deliver in a business environment.

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Topics: Customer Communities, Online Community

ProCommunity #1: The Keys to Understanding B2B Social Business

Written by Joshua Paul | on July 10, 2012 at 2:15 AM | 1 minute read

Thanks for checking out the very first episode of ProCommunity. This is a project that Socious has been working on for a long time and we're very excited to bring this level of insight to the social business community. We greatly value your feedback and comments.

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Topics: B2B Communities, Customer Communities, Customer Engagement, Online Community

The 5 Most Popular Social Business Articles in the Last 6 Months

Written by Joshua Paul | on July 5, 2012 at 9:15 AM | 2 minute read

How many times will you hear, "Can you believe it is already July?" this month? Time flies in business, but new tools, companies being acquired or going public, and piles of new data to comb through makes social business move at warp speed.

2012 has been an exciting year in for social business professionals, and we're only half way done. Both public social networks and private online communities are increasingly both saving and making businesses money when it comes to marketing, customer management, and product innovation.

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Topics: Customer Communities, B2B Communities, Online Community Management, Online Community

A Simple Guideline for Online Customer Community ROI [Research]

Written by Joshua Paul | on June 5, 2012 at 8:30 AM | 2 minute read

Planning for the return on investment (ROI) on your business's online customer community is one of the most important and elusive exercises in your social business strategy.

I recently detailed a University of Michigan study that found that incremental revenue from customers who joined the organization's online customer community increased by 19% after they joined the community. That same study also had some tips and guidance for companies on ROI expectations and breaking even on their online customer community investment.

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Topics: Online Community, Customer Communities

5 Profoundly Helpful Social Business Articles You May Have Missed

Written by Joshua Paul | on May 25, 2012 at 11:14 AM | 2 minute read

Would you like to come back from a few days off with a better understanding of social business than you when you left?

For many in the United States, we are headed into a holiday weekend. Sometimes, time away from the office, coworkers, and customers give us the perspective we need to come up with our best ideas.

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Topics: Customer Communities, Online Community

How Online Customer Communities Can Increase Revenue By 19% [Research]

Written by Joshua Paul | on May 16, 2012 at 8:30 AM | 3 minute read

What would your bottom-line look like if your customers increased their spending with your company by 19%?

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Topics: Customer Communities, Online Community

5 Employee Groups That Should Access Your Online Customer Community Daily

Written by Joshua Paul | on April 27, 2012 at 10:11 AM | 3 minute read

Online Communities in Business Are Not Just For Social Media Geeks

Online customer communities, private social networks where customers, partners, and employees are brought together by companies for the success of their customers, are often thought of as the domain of the social media team.

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Topics: Customer Communities, Online Community

What is Social Business? A Clear Definition

Written by Joshua Paul | on April 3, 2012 at 10:35 AM | 4 minute read

"Social business" is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat hosted by online magazine CMSWire last fall, top consultants, executives, and marketers spent over an hour debating the question, "What is Social Business?" without gaining an inch of common understanding.

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Topics: Customer Communities, B2B Communities, Online Community

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