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Customer Communities Posts

ProCommunity #12: How to Bring Together Online Communities & CRM To Improve Business Performance - Part 2 of 2

Written by Joshua Paul | on October 2, 2012 at 8:25 AM | 1 minute read

Discussing How to Put Social CRM to Work for Your Business with Barton Goldenberg

This is the second half of our discussion with Barton Goldenberg on online communities and social CRM. Review the first part of our conversation on the previous episode of ProCommunity, the show where online communities meet business performance.

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Topics: Online Community Software, Customer Communities, Customer Experience, Online Community

The #1 Thing You Can Do to Grow Your Private Social Community

Written by Joshua Paul | on September 13, 2012 at 12:40 PM | 3 minute read

You online customer community is a lot more exciting to you than it is to your customers or members.

Very few people in your target audience are looking to join an online community or private social network. They don't have the time, mindshare, or grasp of the benefits to join just because you offer a private online community.

Think about your other marketing activities.

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Topics: Customer Communities, Online Community Management, Customer Engagement, Online Community

4 Culture Changes that Fuel Online Customer Community Strategies

Written by Joshua Paul | on September 7, 2012 at 11:54 AM | 4 minute read

Starting today, it is not OK to treat your customers like a nameless, faceless mass.

Your customers' experiences in business and in their personal lives increasingly include building relationships on social networks. These are very personal connections.

Your aging customer relationship management strategies will eventually break as your monthly customer email becomes more and more jarring to customers, or just turns into noise.

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Topics: Customer Communities, Online Community

6 Online Customer Community Tricks You Can Steal From the Government

Written by Joshua Paul | on August 30, 2012 at 8:50 AM | 4 minute read

Being heard is an underestimated motivator.

Customers want their voices heard. Donors want their voices heard. And citizens want their voices heard.

The Obama administration has put creating community at the center of its digital strategy. For instance, to help solve the problem of needing to respond to tens of thousands of requests from citizens, the White House launched We the People, an online petitions initiative. Any member of the public can start a petition. However the White House only responds to We the People petitions that reach a certain level of support.

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Topics: Customer Communities, Online Community

How to Supercharge Customer References with an Online Customer Community

Written by Joshua Paul | on August 24, 2012 at 8:30 AM | 4 minute read

NEWS FLASH! Your perspective customers would rather hear from people like themselves, than from your marketing and sales departments.

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Topics: Customer Advocacy, Customer Communities, Online Community

5 Critical Decision Points in Your Customer Community Strategy

Written by Joshua Paul | on August 22, 2012 at 9:29 AM | 4 minute read

Social business is defined as the ability of an organization to use its online communities to improve its performance. These communities could be made up of customers, employees, resellers, journalists, etc. They could be on public social networks or in private online communities.

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Topics: Customer Communities, Online Community

ProCommunity #6: Customer Communities, Customer Engagement, and Customer Advocacy

Written by Joshua Paul | on August 14, 2012 at 7:50 AM | 1 minute read

Discussing How to Create Customer Advocates with Bill Lee

Bill Lee joins us for this episode of ProCommunity, the show where online communities meet business performance.

Bill is the founder of the Customer Reference Forum, a group dedicated helping companies enlist customers to help them market and sell. Each year the Customer Reference Forum also runs the Summit of Customer Engagement to bring customer reference and engagement professionals together. He is also the author of the new book, The Hidden Wealth of Customers. Bill can be found at blog.customerreferenceforum.com.

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Topics: Customer Communities, Customer Engagement, Customer Advocacy, Online Community

The Role of Online Customer Communities in Product Management [Transcript]

Written by Joshua Paul | on August 6, 2012 at 8:11 AM | 28 minute read

In episode #4 of our podcast, ProCommunity, I spoke with Steve Johnson, Chief Marketing Officer at Primary Intelligence. We discussed the state of product management and how companies are using online customer communities to innovate products and services.

The conversation also included why businesses should care about product management more than they do, the importance of win/loss analysis, and how to get started listening to your customer community.

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Topics: Customer Communities, Online Community

Why Online Communities Offer a Super Smart Long Term Business Strategy

Written by Joshua Paul | on July 31, 2012 at 11:30 AM | 4 minute read

 

In the new world of non-bubble spending and slower economic growth, organizations must invest their time, people, and budgets very carefully.

The combination of increased internet usage, maturing of web marketing, and explosion of online content means that the questions isn't where to I put your resources - offline or online. The question has become, "of the many ways to develop my business online, which should I choose?"

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Topics: Customer Communities, Online Community

ProCommunity #4: Profiting From Customer Communities & Ole Fashioned Product Management

Written by Joshua Paul | on July 31, 2012 at 7:15 AM | 1 minute read

Discussing the Role of Online Communities and Social Channels in Product Management with Steve Johnson

Steve Johnson joins us for this episode of ProCommunity, the show where online communities meet business performance.

Steve is the Chief Marketing Officer at Primary Intelligence, a firm dedicated to helping organizations use primary-sourced market data to optimize sales, marketing, and product strategies. Prior to joining Primary Intelligence, he trained product managers, marketers, and executives for Pragmatic Marketing for over 15 years. Steve can be found on Twitter at @sjohnson717.

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Topics: Customer Communities, Online Community

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