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Posts about Customer Communities

The Role of Online Customer Communities in Product Management [Transcript]

Written by Joshua Paul | on August 6, 2012 at 8:11 AM

In episode #4 of our podcast, ProCommunity, I spoke with Steve Johnson, Chief Marketing Officer at Primary Intelligence. We discussed the state of product management and how companies are using online customer communities to innovate products and services.

The conversation also included why businesses should care about product management more than they do, the importance of win/loss analysis, and how to get started listening to your customer community.

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Topics: Customer Communities

Why Online Communities Offer a Super Smart Long Term Business Strategy

Written by Joshua Paul | on July 31, 2012 at 11:30 AM

 

In the new world of non-bubble spending and slower economic growth, organizations must invest their time, people, and budgets very carefully.

The combination of increased internet usage, maturing of web marketing, and explosion of online content means that the questions isn't where to I put your resources - offline or online. The question has become, "of the many ways to develop my business online, which should I choose?"

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Topics: Customer Communities

ProCommunity #4: Profiting From Customer Communities & Ole Fashioned Product Management

Written by Joshua Paul | on July 31, 2012 at 7:15 AM

Discussing the Role of Online Communities and Social Channels in Product Management with Steve Johnson

Steve Johnson joins us for this episode of ProCommunity, the show where online communities meet business performance.

Steve is the Chief Marketing Officer at Primary Intelligence, a firm dedicated to helping organizations use primary-sourced market data to optimize sales, marketing, and product strategies. Prior to joining Primary Intelligence, he trained product managers, marketers, and executives for Pragmatic Marketing for over 15 years. Steve can be found on Twitter at @sjohnson717.

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Topics: Customer Communities

How to Leverage Your User Community to Drive Product Innovation

Written by Joshua Paul | on July 24, 2012 at 8:30 AM

Product management is everything - from the presidential campaign to Apple's success to the local brewery that created a special beer-drinking glass to differentiate their customer experience.

The role of product management is to design, develop, and launch products that will fly off the shelves in your market. Business development people love product managers because they hold the key to making marketing and sales very painless.

The challenge is doing product management well. The key to a successful product strategy is making decisions based on quantitative and qualitative data from your market in order to:

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Topics: Customer Communities, B2B Communities, Online Community Software

The State of Enterprise Online Communities [Transcript]

Written by Joshua Paul | on July 19, 2012 at 2:10 PM

In episode #2 of our' podcast, ProCommunity, I spoke with Rachel Happe, Principal at The Community Roundtable. We discussed where organizations are in their use of both internal and external online communities to drive real business results.

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Topics: Customer Communities, B2B Communities, Online Community Software

5 Ways to Get Employee Buy-In for Your Corporate Online Community

Written by Joshua Paul | on July 18, 2012 at 8:35 AM

Organizations must give a lot to receive the benefits of incorporating an online community into their business strategy. This includes devoting resources, upping transparency, and creating a culture of collaboration. Whether it is an internal social network or an online customer community, the driving force behind the success of a corporate community is employee buy-in.

The ProCommunity podcast recently featured a conversation with Rachel Happe of The Community Roundtable on why businesses must be willing to give up some control in order to get the tangible value that online communities can deliver in a business environment.

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Topics: Customer Communities

ProCommunity #1: The Keys to Understanding BtoB Social Business

Written by Joshua Paul | on July 10, 2012 at 2:15 AM

Thanks for checking out the very first episode of ProCommunity. This is a project that Socious has been working on for a long time and we're very excited to bring this level of insight to the social business community. We greatly value your feedback and comments.

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Topics: Customer Communities, B2B Communities, Customer Engagement

The 5 Most Popular Social Business Articles in the Last 6 Months

Written by Joshua Paul | on July 5, 2012 at 9:15 AM

How many times will you hear, "Can you believe it is already July?" this month? Time flies in business, but new tools, companies being acquired or going public, and piles of new data to comb through makes social business move at warp speed.

2012 has been an exciting year in for social business professionals, and we're only half way done. Both public social networks and private online communities are increasingly both saving and making businesses money when it comes to marketing, customer management, and product innovation.

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Topics: Online Community Management, Customer Communities, B2B Communities

5 Profoundly Helpful Social Business Articles You May Have Missed

Written by Joshua Paul | on May 25, 2012 at 11:14 AM

Would you like to come back from a few days off with a better understanding of social business than you when you left?

For many in the United States, we are headed into a holiday weekend. Sometimes, time away from the office, coworkers, and customers give us the perspective we need to come up with our best ideas.

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Topics: Customer Communities

How Online Customer Communities Can Increase Revenue By 19% [Research]

Written by Joshua Paul | on May 16, 2012 at 8:30 AM

What would your bottom-line look like if your customers increased their spending with your company by 19%?

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Topics: Customer Communities

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