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Customer Advocacy Posts

How to Create an Online Community That Turns Customers Into Advocates

Written by Joshua Paul | on July 30, 2013 at 8:30 AM | 6 minute read

Chief Marketing Officers have a lot on their minds - from nuts and bolts lead generation to brand management to partner development. So, it's a big deal that customer engagement tops the list of CMOs priorities. According to a Korn/Ferry International survey, customer engagement leads the list of the things that keep CMOs up at night.

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Topics: Customer Advocacy, Online Community

How to Supercharge Customer References with an Online Customer Community

Written by Joshua Paul | on August 24, 2012 at 8:30 AM | 4 minute read

NEWS FLASH! Your perspective customers would rather hear from people like themselves, than from your marketing and sales departments.

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Topics: Customer Advocacy, Customer Communities, Online Community

ProCommunity #6: Customer Communities, Customer Engagement, and Customer Advocacy

Written by Joshua Paul | on August 14, 2012 at 7:50 AM | 1 minute read

Discussing How to Create Customer Advocates with Bill Lee

Bill Lee joins us for this episode of ProCommunity, the show where online communities meet business performance.

Bill is the founder of the Customer Reference Forum, a group dedicated helping companies enlist customers to help them market and sell. Each year the Customer Reference Forum also runs the Summit of Customer Engagement to bring customer reference and engagement professionals together. He is also the author of the new book, The Hidden Wealth of Customers. Bill can be found at blog.customerreferenceforum.com.

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Topics: Customer Communities, Customer Engagement, Customer Advocacy, Online Community

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