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Customer Advocacy Posts

Let Your Community's Best Members Find Your Next Members

Written by Molly Talbert | on September 2, 2015 at 10:30 AM | 3 minute read

Growing community should be one of the most important tasks of an organization, but it can certainly be a challenge. Don’t feel like you have to carry that burden alone. One of the best ways to grow your community is to let your members unknowingly do the heavy lifting – there are no better advocates than members, even if they don’t realize their potential. The more robust and thriving your community is, the easier and more natural their jobs (and your job) will be.

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Topics: Online Community Management, Customer Advocacy, Marketing, Member Engagement, Online Community

A Good Advocacy Strategy is Constantly Evolving

Written by Caitlin Struhs | on June 24, 2015 at 9:21 AM | 3 minute read

 

Guest blogger Glen Justice is the Managing Editor for Marketing at CQ Roll Call. A journalist for 25 years, he now writes for association and advocacy professionals on the Connectivity blog.

Here’s a statistic that may not surprise you: fully 77 percent of advocacy professionals say their program relies on email to reach their members, according to a survey by CQ Roll Call.

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Topics: Customer Advocacy, Engagement, Online Community

Your Questions Answered on The 2015 State of Community Management Report

Written by Caitlin Struhs | on June 18, 2015 at 9:02 AM | 8 minute read


Want to stay on top of the latest community trends and best practices? Guest bloggers Rachel Happe and Jim Storer, co-founders of The Community Roundtable, offered up their community management insights and resources during Higher Logic’s recent webinar, “The 2015 State of Community Management.” This latest report covered the top trends and best-in-class community methods from the past year. 

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Topics: Online Community Management, Online Community Software, Volunteer Management, Customer Advocacy, Online Community

Have You Seen The 2015 State of Community Management Report?

Written by Caitlin Struhs | on June 4, 2015 at 5:27 PM | 2 minute read


The Community Roundtable has issued its annual compilation of research, and it’s filled to the brim with even more data and recommendations for online community professionals than any previous year. It’s a collaborative effort that Higher Logic was excited to be part of, joining members of TheCR Network and TheCR research team. 

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Topics: Online Community Management, Customer Advocacy, Online Community

3 Reasons to Bring Customers' Voices Together with an Online Community

Written by Hunter Montgomery | on April 28, 2015 at 10:00 AM | 2 minute read

The ultimate question: how do we make our customers happy?

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Topics: Customer Communities, Customer Experience, Customer Advocacy, Online Community

The Engagement Opportunity for Online Advocacy Communities

Written by Caitlin Struhs | on April 15, 2015 at 9:35 AM | 3 minute read

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Topics: Customer Advocacy, Member Engagement, Associations, Online Community

The Guide to Building Your Customer Journey Around Your Online Community

Written by Joshua Paul | on March 25, 2015 at 8:20 AM | 6 minute read

A typical customer journey is a vast and tangled experience. The path your customer take to becoming a customer and staying a customer is rarely straightforward.

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Topics: Customer Communities, Customer Experience, Customer Advocacy, Online Community

What Startups Know About Building Community That Many Bigger Businesses Are Just Finding Out

Written by Joshua Paul | on March 10, 2015 at 9:20 AM | 5 minute read

The significant increase in online community management blogs, resources, and services over the past couple of years suggests that online community strategies are rapidly moving into main stream business strategy discussions. However, for some corners of the business landscape, it's already there. As usual, tech startups are leading the way in making effective use of this emerging approach to marketing and customer management.

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Topics: Online Community Management, Customer Advocacy, Customer Retention, Online Community

Why Creating an Online Customer Community is the Ultimate Post-Sale Inbound Strategy

Written by Joshua Paul | on October 14, 2014 at 10:50 AM | 6 minute read

At this point, you're probably tired of hearing about inbound strategies. However, there's a reason inbound marketing, sales, and customer communication has changed the way people do business. There's a reason they're so popular.

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Topics: Customer Communities, Customer Advocacy, Customer Success

How Your Online Customer Community Helps Close More Sales

Written by Joshua Paul | on December 19, 2013 at 9:01 AM | 4 minute read

Many companies are experiencing real benefits of managing customer and partner relationships through online customer communities.

Active communities provide valuable insight into your customers' challenges and motives, which in turn helps your company to create even better products and services. Providing an always-on network of peer-to-peer support can also lower customer service costs by taking some of the burden away from call centers and other support personnel.

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Topics: Customer Communities, Customer Advocacy, Customer Experience, Online Community

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