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Posts about Customer Advocacy

Your Questions Answered on The 2015 State of Community Management Report

Written by Caitlin Struhs | on June 18, 2015 at 9:02 AM


Want to stay on top of the latest community trends and best practices? Guest bloggers Rachel Happe and Jim Storer, co-founders of The Community Roundtable, offered up their community management insights and resources during Higher Logic’s recent webinar, “The 2015 State of Community Management.” This latest report covered the top trends and best-in-class community methods from the past year. 

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Topics: Online Community Management, Volunteer Management, Online Community Software, Customer Advocacy

Have You Seen The 2015 State of Community Management Report?

Written by Caitlin Struhs | on June 4, 2015 at 5:27 PM


The Community Roundtable has issued its annual compilation of research, and it’s filled to the brim with even more data and recommendations for online community professionals than any previous year. It’s a collaborative effort that Higher Logic was excited to be part of, joining members of TheCR Network and TheCR research team. 

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Topics: Online Community Management, Customer Advocacy

3 Reasons to Bring Customers' Voices Together with an Online Community

Written by Hunter Montgomery | on April 28, 2015 at 10:00 AM

The ultimate question: how do we make our customers happy?

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Topics: Customer Communities, Customer Experience, Customer Advocacy

The Engagement Opportunity for Online Advocacy Communities

Written by Caitlin Struhs | on April 15, 2015 at 9:35 AM

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Topics: Associations, Member Engagement, Customer Advocacy

The Guide to Building Your Customer Journey Around Your Online Community

Written by Joshua Paul | on March 25, 2015 at 8:20 AM

A typical customer journey is a vast and tangled experience. The path your customer take to becoming a customer and staying a customer is rarely straightforward.

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Topics: Customer Communities, Customer Experience, Customer Advocacy

What Startups Know About Building Community That Many Bigger Businesses Are Just Finding Out

Written by Joshua Paul | on March 10, 2015 at 9:20 AM

The significant increase in online community management blogs, resources, and services over the past couple of years suggests that online community strategies are rapidly moving into main stream business strategy discussions. However, for some corners of the business landscape, it's already there. As usual, tech startups are leading the way in making effective use of this emerging approach to marketing and customer management.

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Topics: Online Community Management, Customer Retention, Customer Advocacy

Why Creating an Online Customer Community is the Ultimate Post-Sale Inbound Strategy

Written by Joshua Paul | on October 14, 2014 at 10:50 AM

At this point, you're probably tired of hearing about inbound strategies. However, there's a reason inbound marketing, sales, and customer communication has changed the way people do business. There's a reason they're so popular.

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Topics: Customer Communities, Customer Success, Customer Advocacy

How Your Online Customer Community Helps Close More Sales

Written by Joshua Paul | on December 19, 2013 at 9:01 AM

Many companies are experiencing real benefits of managing customer and partner relationships through online customer communities.

Active communities provide valuable insight into your customers' challenges and motives, which in turn helps your company to create even better products and services. Providing an always-on network of peer-to-peer support can also lower customer service costs by taking some of the burden away from call centers and other support personnel.

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Topics: Customer Communities, Customer Experience, Customer Advocacy

How to Create an Online Community That Turns Customers Into Advocates

Written by Joshua Paul | on July 30, 2013 at 8:30 AM

Chief Marketing Officers have a lot on their minds - from nuts and bolts lead generation to brand management to partner development. So, it's a big deal that customer engagement tops the list of CMOs priorities. According to a Korn/Ferry International survey, customer engagement leads the list of the things that keep CMOs up at night.

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Topics: Customer Advocacy

How to Supercharge Customer References with an Online Customer Community

Written by Joshua Paul | on August 24, 2012 at 8:30 AM

NEWS FLASH! Your perspective customers would rather hear from people like themselves, than from your marketing and sales departments.

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Topics: Customer Communities, Customer Advocacy

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