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Posts about Customer Advocacy

Building an Online Community Ambassador Program

Written by Lindsay Starke | on July 28, 2016 at 8:30 AM
Building an online community ambassador program

Some community managers are really lucky. We work with groups of people mustered around a mission that we already care about—whether it’s a charitable organization, a favorite TV show, or the industry that we already work in. But many, maybe even most, of us are in an altogether different boat: we’re managing communities in which we’re not subject matter experts. How many times have you stared at a question that’s gone unanswered because, not only do you not know the answer, you don’t even know how to find someone who does know, because half the words being used might as well be in Linear A?

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Topics: Online Community Management, Engagement, Customer Advocacy

How to Triple Your Customer Advocates in One Week

Written by Julie Dietz on May 11, 2016 at 8:30 AM

5 steps that will help you triple your customer advocates in just one week.

In a perfect world, all of your customers would be highly engaged with your brand, vocal supporters of your products, and consistently make repeat purchases. Sounds pretty nice, doesn't it?

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Topics: Customer Experience, Customer Advocacy

How to Inspire Fierce Customer Loyalty (plus 9 other insightful resources)

Written by Julie Dietz on April 29, 2016 at 8:30 AM

Socious's list of the best community management and customer experience articles from around the web.

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on tips for jumpstarting customer loyalty and digital engagement.

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Topics: Customer Experience, Customer Advocacy

Why Offering Access to Your Customer Community Converts Better Than Static Content Offers

Written by Julie Dietz on April 27, 2016 at 8:30 AM

Offering access to your online community converts better than static content offers like eBooks.

Did you know that B2B companies that blog generate an average of 67 percent more leads per month than companies that do not blog? Creating high quality, relevant content, such as regular blog posts, is an essential element of effective content marketing strategies today.

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Topics: Customer Communities, Customer Advocacy

The Importance of Marketing to Your Current Customers

Written by Julie Dietz on April 14, 2016 at 8:30 AM

Why is it important to market to customers?

We've seen a surge of articles talking about a pervasive problem with marketing strategies: overemphasis on acquisition and lack of focus on current customers. But is it true? Are marketers really overlooking current customers?

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Topics: Customer Experience, Customer Retention, Customer Advocacy

Community Empowers Brand Ambassadors

Written by Molly Talbert | on March 7, 2016 at 10:00 AM

Community empowers brand ambassadors

It doesn’t matter if your product is the best and your company is awesome (we’re sure it is already). If you’re not good at telling your story and conveying your message, you won’t grow. Or, if you do, it’ll be an uphill battle trying to convince people what you already know.

True, stellar marketing on your part is critical for growth, but don’t forget about your greatest, strongest asset -- your customers. They’re the most trustworthy information source for any prospective customer. Who better to answer questions than similar people, with similar needs who went through a similar process -- and picked you at the end of it?

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Topics: Online Community Management, Customer Advocacy

What Do Your Customers Expect from You in 2016 & Beyond? A Guide Map

Written by Joshua Paul | on January 5, 2016 at 10:45 AM

Customer Expectations in 2016 and Beyond

Your customers are logging into websites more frequently, signing up for new online services, and trying new apps every day. The well-documented consumerization of business product users is putting increasing pressure on companies. In many cases, companies can't keep up with the evolving expectations of their customer base.

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Topics: Customer Communities, Customer Experience, Customer Support, Customer Advocacy

How to Cultivate Customer Advocates in Your Community

Written by Nick Davis on December 8, 2015 at 8:30 AM

Increase Customer Advocates in Your Online Customer Community

As buyers' habits continue to change, marketing professionals have to either adapt to the changes or risk being left in the dust. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales. According to the MarketingCharts.com 2015 Advertising Influence Study, brand advocates are 50% more likely to influence a purchase than a traditional sales rep.

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Topics: Customer Advocacy

Let Your Community's Best Members Find Your Next Members

Written by Molly Talbert | on September 2, 2015 at 10:30 AM

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Growing community should be one of the most important tasks of an organization, but it can certainly be a challenge. Don’t feel like you have to carry that burden alone. One of the best ways to grow your community is to let your members unknowingly do the heavy lifting – there are no better advocates than members, even if they don’t realize their potential. The more robust and thriving your community is, the easier and more natural their jobs (and your job) will be.

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Topics: Online Community Management, Marketing, Member Engagement, Customer Advocacy

A Good Advocacy Strategy is Constantly Evolving

Written by Caitlin Struhs | on June 24, 2015 at 9:21 AM

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Guest blogger Glen Justice is the Managing Editor for Marketing at CQ Roll Call. A journalist for 25 years, he now writes for association and advocacy professionals on the Connectivity blog.

Here’s a statistic that may not surprise you: fully 77 percent of advocacy professionals say their program relies on email to reach their members, according to a survey by CQ Roll Call.

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Topics: Engagement, Customer Advocacy

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