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Customer Advocacy Posts

Harley Davidson Stumbled Upon Community (And it Saved Them)

Written by Molly Talbert | on December 19, 2016 at 8:30 AM | 4 minute read

 

What makes a Harley Davidson motorcycle special?

You don’t have to be a motorcycle enthusiast to answer this question - almost anyone can name something. Harley bikes have a distinct sound, look and feel. Even if you’ve never been on one, they’re an iconic part of American culture.

But it didn’t used to be that way.

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Topics: Customer Communities, Customer Engagement, Customer Advocacy, Online Community, Marketing

NAASF Crowdsources Customer Support and Advocacy with Online Community [Case Study]

Written by Caitlin Struhs | on August 11, 2016 at 8:30 AM | 6 minute read

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. NAASF recognized a communication challenge and set out to develop a better system for its franchisees to gather and share knowledge.

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Topics: Community Platforms & Updates, Communications, Customer Support, Customer Advocacy, Online Community

Building an Online Community Ambassador Program

Written by Lindsay Starke | on July 28, 2016 at 8:30 AM | 4 minute read

Some community managers are really lucky. We work with groups of people mustered around a mission that we already care about—whether it’s a charitable organization, a favorite TV show, or the industry that we already work in. But many, maybe even most, of us are in an altogether different boat: we’re managing communities in which we’re not subject matter experts. How many times have you stared at a question that’s gone unanswered because, not only do you not know the answer, you don’t even know how to find someone who does know, because half the words being used might as well be in Linear A?

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Topics: Engagement, Customer Advocacy, Online Community Management, Online Community

How to Triple Your Customer Advocates in One Week

Written by Julie Dietz on May 11, 2016 at 8:30 AM | 4 minute read

In a perfect world, all of your customers would be highly engaged with your brand, vocal supporters of your products, and consistently make repeat purchases. Sounds pretty nice, doesn't it?

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Topics: Customer Advocacy, Customer Experience, Online Community

How to Inspire Fierce Customer Loyalty (plus 9 other insightful resources)

Written by Julie Dietz on April 29, 2016 at 8:30 AM | 3 minute read

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on tips for jumpstarting customer loyalty and digital engagement.

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Topics: Customer Advocacy, Customer Experience, Online Community

Why Offering Access to Your Customer Community Converts Better Than Static Content Offers

Written by Julie Dietz on April 27, 2016 at 8:30 AM | 4 minute read

Did you know that B2B companies that blog generate an average of 67 percent more leads per month than companies that do not blog? Creating high quality, relevant content, such as regular blog posts, is an essential element of effective content marketing strategies today.

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Topics: Customer Communities, Customer Advocacy, Online Community

The Importance of Marketing to Your Current Customers

Written by Julie Dietz on April 14, 2016 at 8:30 AM | 4 minute read

We've seen a surge of articles talking about a pervasive problem with marketing strategies: overemphasis on acquisition and lack of focus on current customers. But is it true? Are marketers really overlooking current customers?

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Topics: Customer Experience, Customer Retention, Customer Advocacy, Online Community, Marketing Automation

Community Empowers Brand Ambassadors

Written by Molly Talbert | on March 7, 2016 at 10:00 AM | 6 minute read

It doesn’t matter if your product is the best and your company is awesome (we’re sure it is already). If you’re not good at telling your story and conveying your message, you won’t grow. Or, if you do, it’ll be an uphill battle trying to convince people what you already know.

True, stellar marketing on your part is critical for growth, but don’t forget about your greatest, strongest asset -- your customers. They’re the most trustworthy information source for any prospective customer. Who better to answer questions than similar people, with similar needs who went through a similar process -- and picked you at the end of it?

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Topics: Online Community Management, Customer Advocacy, Online Community

What Do Your Customers Expect from You in 2016 & Beyond? A Guide Map

Written by Joshua Paul | on January 5, 2016 at 10:45 AM | 6 minute read

Your customers are logging into websites more frequently, signing up for new online services, and trying new apps every day. The well-documented consumerization of business product users is putting increasing pressure on companies. In many cases, companies can't keep up with the evolving expectations of their customer base.

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Topics: Customer Experience, Customer Communities, Customer Advocacy, Customer Support

How to Cultivate Customer Advocates in Your Community

Written by Nick Davis on December 8, 2015 at 8:30 AM | 5 minute read

As buyers' habits continue to change, marketing professionals have to either adapt to the changes or risk being left in the dust. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales. According to the MarketingCharts.com 2015 Advertising Influence Study, brand advocates are 50% more likely to influence a purchase than a traditional sales rep.

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Topics: Customer Advocacy, Online Community

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