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Posts about Community Platforms & Updates

Celebrating 2017 Communities, New and Old: Higher Logic’s Year in Review

Written by Rob Wenger on December 28, 2017 at 8:30 AM

It’s been an eventful year to say the least, with our team and product expanding to cover everything from engagement and collaboration to automation. It’s clear we had a lot to celebrate in 2017, and now have plenty to be thankful for as we reflect during the holiday season.

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Topics: Community Platforms & Updates, Marketing Automation, Online Community

A Century-Old Association Committed to Online Community and Data Analysis

Written by Caitlin Struhs | on December 7, 2017 at 8:30 AM

The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. Managing and providing value to such a wide-ranging membership is no small task, especially given AACSB’s relatively small staff—time and efficiency are precious commodities.

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Topics: Community Platforms & Updates, Engagement, Associations, Online Community Software, Member Engagement, Online Community

Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Written by Julie Dietz on October 19, 2017 at 8:30 AM

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing.

That’s one of many reasons why organizations in all industries are focusing more on advocates. Higher Logic is no different. We’ve had active advocates in our customer base from the very beginning, but we haven’t had a formal advocacy program until now.

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Topics: Community Platforms & Updates, Customer Advocacy, Marketing Automation, Online Community

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Written by Rob Wenger on February 16, 2017 at 1:06 PM

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company.

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Topics: Community Platforms & Updates, Communications, Engagement, Online Community

Higher Logic Acquires Socious: Building Better Communities Together

Written by Rob Wenger on January 18, 2017 at 12:05 PM

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity.

JMI Equity invested in Higher Logic, giving us capital, guidance, the ability to do acquisitions, and access to many of the things we need to keep improving and evolving our community platform for customers. The IDC report notes that building relationships with customers will be the most important business priority over the next 12 months.

We’ve noted the possibility of exploring some acquisitions - looking into companies and vendors that offer great products or services that would expand and enhance our product offering, and therefore assist our customers and prospects in achieving their business goals. And we’ve done just that!

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Topics: Community Platforms & Updates, Communications, Online Community

The 2016 Super Forum Community Expert Panel: Highlights

Written by Caitlin Struhs | on November 28, 2016 at 8:30 AM

We were honored to host four renowned community thought leaders at this year’s Super Forum. It was a vibrant discussion that included data versus passion in community, engagement as it relates to retention, the state of community management, and influencing community behavior.

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Topics: Community Platforms & Updates, Online Community Management, Engagement, Online Community

World Usability Day: A Day to Be Celebrated

Written by Lauren Janik on November 8, 2016 at 8:00 AM

There seems to be a “day” for everything. There’s National Groundhog Day. I’m writing this blog on Use Your Common Sense Day. And who doesn’t love International Talk Like a Pirate Day? There are also days that should be taken more seriously, such as World Cancer Day and Giving Tuesday. There are even days to celebrate things you love, such as World Jazz Day. And the list goes on.

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Topics: Community Platforms & Updates, Communications, Engagement, Marketing Automation, Online Community

Six Reasons to be Excited for the 7th Annual Higher Logic Super Forum

Written by Rob Wenger on October 19, 2016 at 8:00 AM

We are so excited for Super Forum - this year it’s November 14 and 15. Since this is our seventh one, we have big things in store -- you won’t want to miss out!

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Topics: Community Platforms & Updates, Marketing, Online Community

Website Accessibility at the 2016 ASAE Annual Meeting and Expo

Written by Mark Lowry on August 29, 2016 at 11:00 AM

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Topics: Community Platforms & Updates, Engagement, Marketing, Online Community

The Data Approach to Community

Written by Marco Falconi on August 22, 2016 at 9:30 AM

Predicting your community’s behavior can be hard. Many organizations find themselves guessing at member information, outreach and retention tactics. But the data is all there – in fact, you probably already have a plethora of data to help you draw conclusions about member predictors. It’s taking that data to the next level and organizing it that can seem daunting.

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Topics: Community Platforms & Updates, Online Community Management, Engagement, Online Community

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