Higher Logic Blog - Banner

Posts about Community Management

Lessons From the (Long) History of Online Communities

Written by Molly Talbert | on February 20, 2017 at 8:30 AM

Lessons from the (long) history of online communities

Some people think that online social networking began with Facebook or MySpace - but they couldn’t be farther from the truth.

Even before the invention of the World Wide Web in 1989, people used the internet - a massive network of computers - to congregate virtually. (Believe it or not, there is a difference between the internet and the web.) Communities sprang out of that connectedness - communities such as The WELL, UseNet and ARPANet, which began as early as the ‘70s and ‘80s.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Management

How to Build the Business Case for Your Association’s Online Community Strategy

Written by Andy Steggles | on February 14, 2017 at 8:30 AM

There are 6 steps to explaining the business reasons behind your online community.

You’ve spent countless hours interviewing members and pouring over data. You’ve researched techniques, combed the internet for tools, and finally come up with a solution.

The best way for your association to provide long-term value to members is with an online community.

It’s perfect. You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Management

What We Love About the New Business Impact of Online Communities Study

Written by Caitlin Struhs | on February 10, 2017 at 8:58 AM

HigherLogic Blog_Business Impact of Online Communities Study Leader Networks.jpeg

According to the new Business Impact of Online Communities Study by Leader Networks, which surveyed hundreds of communities, about 35 percent of community leaders surveyed said they lack meaningful metrics to report success in business terms. That’s a sizeable number.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Management, Marketing

Four Community Newsletters You Need to Subscribe To

Written by Molly Talbert | on January 31, 2017 at 8:30 AM
top_community_newsletters_blog_banner.jpg

Where do you turn to for information? Community management is a growing industry, with more resources than ever before - but sometimes it can be hard to find the golden nuggets within the ever increasing sea of content.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Management, Engagement, Marketing

LEGO: Don’t End Your Community

Written by Calista Rollogas | on January 26, 2017 at 8:30 AM

HigherLogic Blog_Banner_Lego_Community.jpg

Is an online community ever too big to fail?

Unfortunately, just like everything else, no. In fact, LEGO Message Boards (LMB), a vibrant online community for LEGO enthusiasts, is being permanently shut down and deleted this March. The LMB story should be a cautionary tale for all community builders - it doesn’t matter how many fans your organization has or how many people participate in your community. If you don’t manage it properly, you risk failure.

Read More »

There is 1 Comments | Join the conversation.

Topics: Community Management, Engagement

Community UX Design Research on a Budget

Written by Molly Talbert | on January 24, 2017 at 8:30 AM
Online Community UX Design on a Budget

The look, feel and usability of your community, and online presence as a whole, can make a huge difference in terms of engagement. But what if you don’t have the budget to really dive in, research and optimize your site’s user experience (UX)?

Small organizations are used to figuring out creative workarounds to problems that larger organizations don’t think twice about, like how to manage a community without a full time community manager or maintain a corporate site.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Management, Marketing

How to Engage Members Without Desk Jobs

Written by Melanie DiGeorge on January 19, 2017 at 8:30 AM

HL_Blog_Members_Without_Desks (800x300).jpg 

How do you engage members who don’t sit in front of a computer all day?

If your community members typically sit at a desk most days, an online community fits more easily into their routine. Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Community Management, Engagement

Three Analytics Community Managers Need to Track

Written by Calista Rollogas | on January 17, 2017 at 9:00 AM
Three analytics community managers need to track

When it comes to analytics and KPIs, it can be hard for community builders to know exactly what to focus on. Some platforms have dashboards that display the ins and outs of the community, but some community managers work with simpler social media networks, or painstakingly pull Excel spreadsheets with tons of raw data. But what are the important numbers for you to focus on at any given time?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Management, Engagement

A Gaming Company Tamed Toxic Trolling - What They Learned Could Help Your Community

Written by Molly Talbert | on January 12, 2017 at 8:00 AM

A gaming company tamed toxic trolling

Note: Riot Games is not a Higher Logic client, nor did Higher Logic work with Riot Games around this issue. We just found this to be an inspiring story and a great example of fine community management at work. We’re excited to share the story with you.

How do you change the behavior of millions of community members? That’s the problem Riot Games had to solve with their game, League of Legends, when they realized that antisocial behavior - like gamers using racial and homophobic slurs with each other - had reached toxic levels.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Management, Engagement

Building Inclusive Online Communities

Written by Jessica Fish | on January 10, 2017 at 8:45 AM

HigherLogic Blog_Building Inclusive Online Communities.jpg

What would happen if you asked me for my email address and I told you it was jessicafish@aol.com?

How might your perception of me be shaped by that one piece of information? What if I told you it was a gmail address? Would that draw any reaction at all?

If we’re honest, we all know that we routinely draw multiple, broad conclusions from a single piece of information. Like an email address, or a LinkedIn photo.

This is an example of implicit bias.

Read More »

There are 6 Comments | Join the conversation.

Topics: Communications, Community Management

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

We're Featured

Association Universe