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Communications Posts

Using An Online Community Platform to Crowdsource Conference Sessions

Written by Andy Steggles | on August 19, 2013 at 9:00 AM | 2 minute read

It's that time of year again - time to crowdsource sessions for Higher Logic's annual Users Group Conference, HUG Super Forum. This year is the fourth year we've done the conference, with each year drawing more attendees, and we expect this year's event to be the best yet. One of the reasons I think HUG Super Forum has been such a success is the way we pick the sessions. That is to say, we don't pick them - Higher Logic users do.

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Topics: Communications, Online Community Management, Online Community Software, Online Community

Association Communications: One Format Doesn't Fit All

Written by Andy Steggles | on June 13, 2013 at 12:00 PM | 3 minute read

A topic that seems to be of perpetual debate in the association community with regard to communications is the issue of "either/or." That's to say, should associations continue to deliver print communications or should they be switching entirely to digital. Some say that print is dead and that the only way to go is digital. Others contend that their members ONLY read print and aren't tech-savvy so digital is a non-option, period. My take on the issue isn't so black and white.

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Topics: Communications, Associations, Member Engagement, Online Community

Private Online Communities: 8 Tips for Writing to Increase Engagement

Written by Joshua Paul | on May 24, 2013 at 8:45 AM | 8 minute read

When you begin researching how to build an online community for your customers, prospects, members, or partners, one of the first things that you'll notice is that it is a complex process.

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Topics: Communications, Online Community Management, Engagement, Online Community

The Culture Change Required of Social Business

Written by Andy Steggles | on April 18, 2013 at 10:30 AM | 2 minute read

As I've blogged about before, I see enterprise social networking as encompassing four quadrants. As I detail in that post, and will be expanding upon in future posts, there are myriad opportunities for companies leveraging one or more elements of enterprise social networking. Public social media sites offer the ability to interface with customers "where they are," to monitor what's being said about your brand on those sites, and to incorporate those channels into your organization's overall communications strategy.

Social CRM allows businesses to pull data from public social media spaces into their CRM and to use that data to augment existing customer information, gain business intelligence, and drive leads. Social software in the workplace offers great potential with regards to improving internal collaboration and communication. And externally-facing social software enables businesses to combine the benefits of public social media sites and social software to allow customers to connect with each other, help each other, and engage directly with your brand in an owned environment.

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Topics: Communications, Engagement, Social Media, Online Community

Social CRM Lessons From Disney's Live CRM Strategy

Written by Joshua Paul | on October 16, 2012 at 9:28 AM | 3 minute read

How Disney May Make Social CRM a Virtual Reality

image credit: wdwtourguide.com

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Topics: Communications, Online Community Management, Social Media, Online Community

How to Use Online Community Software to Improve Customer Marketing

Written by Joshua Paul | on September 11, 2012 at 8:30 AM | 5 minute read

What Should Online Marketers Know to Micro-Target Customer Segments?

I recently asked a top-tier email marketing consultant about the one thing I can do to get the most improvement in my lead and customer email marketing? His answer: segment, segment, and segment.

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Topics: Communications, Online Community Software, Customer Experience, Customer Success, Online Community

3 Audiences You Can't Ignore in Your Enterprise Social Strategy

Written by Joshua Paul | on February 16, 2012 at 10:43 AM | 3 minute read

It is clear that the terms "enterprise 2.0" and "social business" mean different things to different people. To move beyond definitions, let's focus on the impact that an enterprise social strategy can have on an organization. Today's companies and associations are networked organizations. Employees, customers (or members), and industry partners rely on each other like never before.

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Topics: Communications, Online Community

Why Are Email Open Rates Important in Membership Marketing? [Response]

Written by Joshua Paul | on April 28, 2011 at 10:35 AM | 4 minute read

Should marketers drop the use of open rate when measuring email marketing effectiveness? Membership marketers should not live and die by open rates.  Open rates are not an exact science and association membership and marketing professionals can't rely solely on open rate figures to tell how many people read their message.

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Topics: Communications, Engagement, Associations, Marketing Automation, Online Community

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