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Posts about Communications

Why Are Email Open Rates Important in Membership Marketing? [Response]

Written by Joshua Paul | on April 28, 2011 at 10:35 AM

Should marketers drop the use of open rate when measuring email marketing effectiveness? Membership marketers should not live and die by open rates.  Open rates are not an exact science and association membership and marketing professionals can't rely solely on open rate figures to tell how many people read their message.

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Topics: Communications, Engagement, Associations

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