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Posts about Communications

Five Tactical Tips to Increase Franchise Engagement

Written by Evan Hackel on June 27, 2014 at 10:00 AM

Our guest blogger is Evan Hackel, Founder and Principal of Ingage Consulting

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Topics: Communications, Customer Engagement

Three Critical Must-Do's for Member-Onboarding Success

Written by Andy Steggles | on May 13, 2014 at 11:00 AM

Launching a new community is exciting, and overwhelming. Your online community is an incredible tool that can be used to fully embrace new members and, at the same time, increase your overall level of member engagement. It can be easy to get so caught up in the details of planning and launching your community that you forget one key component: getting people to participate when it's live.

Assuming you've fully launched your community, one of the most important next steps is to ensure any new member to the organization is properly onboarded and welcomed into that community. For most organizations, the new member will be the most likely not to renew.

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Topics: Community Platforms & Updates, Communications, Member Engagement

Want More Participation in Your Private Online Community? Blogs May Be Your Answer [Infographic]

Written by Joshua Paul | on October 3, 2013 at 10:30 AM

In the first half of this two-part series on blogs in online communities, we discussed the reasons why your online customer or member community should include blogs.

Along with providing an uncomplicated way to help your business or membership organization provide exclusive value to your target audiences, the inherent social-ness of blogs promotes comments and participation in your online community.

The importance of blogs in customer or member communities is illustrated in the following infographic, as well as actionable tips for getting started.

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Topics: Communications, Online Community Management, Engagement

Using An Online Community Platform to Crowdsource Conference Sessions

Written by Andy Steggles | on August 19, 2013 at 9:00 AM

It's that time of year again - time to crowdsource sessions for Higher Logic's annual Users Group Conference, HUG Super Forum. This year is the fourth year we've done the conference, with each year drawing more attendees, and we expect this year's event to be the best yet. One of the reasons I think HUG Super Forum has been such a success is the way we pick the sessions. That is to say, we don't pick them - Higher Logic users do.

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Topics: Communications, Online Community Management, Online Community Software

Association Communications: One Format Doesn't Fit All

Written by Andy Steggles | on June 13, 2013 at 12:00 PM

A topic that seems to be of perpetual debate in the association community with regard to communications is the issue of "either/or." That's to say, should associations continue to deliver print communications or should they be switching entirely to digital. Some say that print is dead and that the only way to go is digital. Others contend that their members ONLY read print and aren't tech-savvy so digital is a non-option, period. My take on the issue isn't so black and white.

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Topics: Communications, Associations, Member Engagement

Private Online Communities: 8 Tips for Writing to Increase Engagement

Written by Joshua Paul | on May 24, 2013 at 8:45 AM

When you begin researching how to build an online community for your customers, prospects, members, or partners, one of the first things that you'll notice is that it is a complex process.

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Topics: Communications, Online Community Management, Engagement

The Culture Change Required of Social Business

Written by Andy Steggles | on April 18, 2013 at 10:30 AM

As I've blogged about before, I see enterprise social networking as encompassing four quadrants. As I detail in that post, and will be expanding upon in future posts, there are myriad opportunities for companies leveraging one or more elements of enterprise social networking. Public social media sites offer the ability to interface with customers "where they are," to monitor what's being said about your brand on those sites, and to incorporate those channels into your organization's overall communications strategy.

Social CRM allows businesses to pull data from public social media spaces into their CRM and to use that data to augment existing customer information, gain business intelligence, and drive leads. Social software in the workplace offers great potential with regards to improving internal collaboration and communication. And externally-facing social software enables businesses to combine the benefits of public social media sites and social software to allow customers to connect with each other, help each other, and engage directly with your brand in an owned environment.

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Topics: Communications, Engagement, Social Media

Social CRM Lessons From Disney's Live CRM Strategy

Written by Joshua Paul | on October 16, 2012 at 9:28 AM

How Disney May Make Social CRM a Virtual Reality

image credit: wdwtourguide.com

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Topics: Communications, Online Community Management, Social Media

How to Use Online Community Software to Improve Customer Marketing

Written by Joshua Paul | on September 11, 2012 at 8:30 AM

What Should Online Marketers Know to Micro-Target Customer Segments?

I recently asked a top-tier email marketing consultant about the one thing I can do to get the most improvement in my lead and customer email marketing? His answer: segment, segment, and segment.

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Topics: Communications, Online Community Software, Customer Experience, Customer Success

3 Audiences You Can't Ignore in Your Enterprise Social Strategy

Written by Joshua Paul | on February 16, 2012 at 10:43 AM

It is clear that the terms "enterprise 2.0" and "social business" mean different things to different people. To move beyond definitions, let's focus on the impact that an enterprise social strategy can have on an organization. Today's companies and associations are networked organizations. Employees, customers (or members), and industry partners rely on each other like never before.

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Topics: Communications

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