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Communications Posts

Launching an Online Community: How to Determine if Your Target Audience Will Engage

Written by Katie Bapple | on January 29, 2015 at 8:49 AM | 4 minute read

Once you decide on the perfect topic for your new online customer or member community, it can be tempting to hit the ground running with your launch plans.

However, before you get too far along, it's important to figure out your total feasible market size. By taking the time to assess your target audience's level of interest, you can determine whether an online community is the type of engagement platform your target audience is likely to participate in.

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Topics: Online Community Management, Engagement, Communications, Social Media, Online Community

Why Marketing Your Online Community is Critical to Its Success

Written by Katie Bapple | on December 12, 2014 at 8:45 AM | 4 minute read

When it comes down to it, a private online community is a service offering. As such, you need to get people to drink the proverbial Kool-Aid. Your target audience is just as busy as you are. Your community members are constantly being bombarded with demands on their time and attention.

How will you get them to take time to visit and participate in your online customer or member community?

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Topics: Online Community Management, Communications, Online Community

The C-Suite Needs to Embrace Social Media

Written by Caitlin Struhs | on November 10, 2014 at 1:00 PM | 3 minute read

Our guest blogger, Donna Vieira, is Vice President of Marketing of interlinkONE and Grow Socially. Donna and her team work with associations to help them successfully grow and transform their organizations. Their approach includes online marketing plans, which include social media marketing techniques, as well as working to create Millennial-friendly work cultures, environments and policies. Learn more about Donna by following her on Twitter, @DonnaVieira, and connecting with her on LinkedIn, linkedin.com/in/donnavieira, or email, donnav@interlinkONE.com. Read on for Donna's best social media tips.

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Topics: Social Media, Marketing, Engagement, Communications, Online Community, Marketing Automation

It's Not All About You: Is Company-Centric Communication Hurting Your Online Community Engagement?

Written by Katie Bapple | on November 6, 2014 at 8:55 AM | 2 minute read

There is a way to communicate smarter and it's quite simple - take your company out of the conversation.

It remains a common practice for companies to use traditional marketing tactics that inundate people with messages of product superiority and boastful "us v. them" claims. But customers generally don't care about what they can do for an organization, they care about what an organization can do for them.

According to a Nielsen Global Survey, up to 77% of people are influenced by word of mouth from close personal connections when making a purchasing decision, compared to 34% who are influenced by the ever-present promotional email.

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Topics: Engagement, Communications, Online Community

ASAE Annual in the Music City: Sounds Like a Great Opportunity!

Written by Caitlin Struhs | on August 8, 2014 at 10:00 AM | 2 minute read

The Higher Logic team is excited to head south to Nashville for this year's ASAE Annual Meeting and Expo. There's plenty to see and do in the Music City, so don't settle for work or play - take advantage of both! On your way to and from ASAE, make sure to check out these Higher Logic-approved activities. And don't forget to tweet your favorites to us at #ASAE14.

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Topics: Communications, Associations, Online Community

Four Essential Steps to Prepare Your Organization for Content Creation

Written by Marcus Sheridan on August 7, 2014 at 10:00 AM | 4 minute read

Our Learning Series guest speaker, Marcus Sheridan, and his team at The Sales Lion, have some follow-up advice on how everyone in your organization can help develop great content marketing.

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Topics: Marketing, Communications, Online Community, Marketing Automation

Can Online Community Insights Lead to Better Marketing Strategies?

Written by Joshua Paul | on August 5, 2014 at 8:30 AM | 3 minute read

You often hear about how to leverage data from your private online customer or member community to inform decisions about product strategy, customer retention, or which customers are your biggest advocates.

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Topics: Communications, Online Community, Marketing Automation

The Pros and Cons of Auto-Login for Discussion Emails

Written by Andy Steggles | on July 22, 2014 at 1:00 PM | 3 minute read

A topic of frequent interest and debate among Higher Logic clients is the auto-login feature. Auto-login embeds a user's credentials into community discussion group emails, enabling users to click on links in emails generated by the community platform to engage in the community site without having to manually log in.

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Topics: Community Platforms & Updates, Associations, Communications, Member Engagement, Online Community

Five Tactical Tips to Increase Franchise Engagement

Written by Evan Hackel on June 27, 2014 at 10:00 AM | 2 minute read

Our guest blogger is Evan Hackel, Founder and Principal of Ingage Consulting

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Topics: Customer Engagement, Communications, Online Community

Three Critical Must-Do's for Member-Onboarding Success

Written by Andy Steggles | on May 13, 2014 at 11:00 AM | 3 minute read

Launching a new community is exciting, and overwhelming. Your online community is an incredible tool that can be used to fully embrace new members and, at the same time, increase your overall level of member engagement. It can be easy to get so caught up in the details of planning and launching your community that you forget one key component: getting people to participate when it's live.

Assuming you've fully launched your community, one of the most important next steps is to ensure any new member to the organization is properly onboarded and welcomed into that community. For most organizations, the new member will be the most likely not to renew.

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Topics: Communications, Member Engagement, Online Community

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