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Communications Posts

Email Deliverability Is Critical for Your Community's Success

Written by Ben Goodkind on June 19, 2015 at 2:46 PM | 4 minute read

Email deliverability is a priority for Higher Logic, and we succeed in ensuring over 50 million emails per month are delivered safely with low bounce rates. This is how we pull it off. 

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Topics: Community Platforms & Updates, Communications, Marketing Automation, Online Community

Online Community Marketing Plan: 5 Examples of Retargeting Campaigns that Boost Activity

Written by Joshua Paul | on June 17, 2015 at 7:00 AM | 5 minute read

You've built an attractive online community, people are logging in but something is missing. A way to maintain that engagement and continually highlight the value of your online community.

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Topics: Communications, Online Community Management, Engagement, Online Community

New Tools to Keep Customers Engaged: Remarketing Basics

Written by Joshua Paul | on June 3, 2015 at 8:07 AM | 6 minute read

Recently, we discussed how capitalizing on the latest marketing tactics can help you keep customers or members engaged in your private online community. Specifically, we examined how remarketing can drive people back to your community by taking your normal calls-to-action that typically only exist within the walls of your community and extending them out into the rest of the Internet.

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Topics: Communications, Customer Engagement, Customer Experience, Online Community

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM | 3 minute read

HigherLogic_Blog_Email_Campaigns_for_Community_Informz

Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Communications, Online Community Management, Engagement, Marketing, Marketing Automation, Online Community

Great Newsletter Tactics for Communicating with Your Community

Written by Sarah Robinson | on May 18, 2015 at 3:00 PM | 3 minute read


One of the biggest frustrations I hear from community managers centers around how to communicate with members in an effective way (i.e. the information actually gets read!). I belong to a lot of communities, so I’m on the receiving end of these types of communications every day. My inbox is flooded with it, in fact. To be honest, I delete most of it before I even open it. But what doesn’t get deleted? What really grabs my attention and keeps me coming back? I’d like to share three real-life examples.


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Topics: Communications, Online Community Management, Engagement, Marketing Automation, Online Community

How to Increase Online Community Participation Using Retargeting

Written by Katie Oakes on May 7, 2015 at 8:30 AM | 4 minute read

The most frequently asked questions in community management: How can I increase participation in my online community? Community managers are constantly thinking up new ways to get people to come back to the community and convert on various calls-to-action

Regardless of whether the goal is to encourage community members to consume more content, participate in more discussions, complete a survey, or register for a new event, the goal is always the same: engagement. That's why community managers work hard to turn participation into long-term engagement.

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Topics: Communications, Online Community Management, Engagement, Online Community

Private Online Communities: How to Write Headlines that Drive Engagement

Written by Joshua Paul | on April 28, 2015 at 9:40 AM | 5 minute read

We live in a world that is saturated with more content than any one person can consume. You see in every time you open your browser, tap an app in your phone, check your inbox, or scroll through your social stream. If you're experiencing content overload online, you can bet that your customers are too.

So how do you cut through the noise to get eyes to your private online community?

Building a private online customer or member community requires a commitment to consistently growing engagement over time, with the ultimate goal of creating a social space where people can come together to share values and experiences. Marketers and community managers have one large challenge in common.

The challenge:
Convince your busy target audience to take precious time out of their lives to engage with your company or organization.
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Topics: Communications, Online Community Management, Engagement, Online Community

Optimizing Your Online Community for Mobile: Your Battle Guide to Google's Big SEO Change

Written by Katie Oakes on April 21, 2015 at 9:25 AM | 4 minute read

The day has arrived "Mobile D-Day" or "Mobile-geddon".

Google has officially dropped their latest search algorithm and it's leaving websites and online communities that are not optimized for mobile devices in its wake. Google gave you plenty of notice. On February 26, 2015, they explains, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

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Topics: Communications, Online Community Software, Online Community

Know Thy Audience

Written by Caitlin Struhs | on February 4, 2015 at 5:24 PM | 2 minute read

Our guest blogger Martha Jack is founder and director of eConverse Social Media, serving member-based organizations to make their online communities the best they can be. eConverse specializes in strategy, design, launch and management of internal communities to help increase retention, provide new benefits and develop non-dues revenue for organizations. Martha and the eConverse team have worked with Higher Logic clients for five years.

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Topics: Communications, Online Community Management, Marketing Automation, Online Community

Launching an Online Community: How to Determine if Your Target Audience Will Engage

Written by Katie Bapple | on January 29, 2015 at 8:49 AM | 4 minute read

Once you decide on the perfect topic for your new online customer or member community, it can be tempting to hit the ground running with your launch plans.

However, before you get too far along, it's important to figure out your total feasible market size. By taking the time to assess your target audience's level of interest, you can determine whether an online community is the type of engagement platform your target audience is likely to participate in.

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Topics: Communications, Online Community Management, Engagement, Social Media, Online Community

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