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Posts about Communications

Optimizing Your Online Community for Mobile: Your Battle Guide to Google's Big SEO Change

Written by Katie Oakes on April 21, 2015 at 9:25 AM

The day has arrived "Mobile D-Day" or "Mobile-geddon".

Google has officially dropped their latest search algorithm and it's leaving websites and online communities that are not optimized for mobile devices in its wake. Google gave you plenty of notice. On February 26, 2015, they explains, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

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Topics: Communications, Online Community Software

Know Thy Audience

Written by Caitlin Struhs | on February 4, 2015 at 5:24 PM

Our guest blogger Martha Jack is founder and director of eConverse Social Media, serving member-based organizations to make their online communities the best they can be. eConverse specializes in strategy, design, launch and management of internal communities to help increase retention, provide new benefits and develop non-dues revenue for organizations. Martha and the eConverse team have worked with Higher Logic clients for five years.

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Topics: Communications, Online Community Management

Launching an Online Community: How to Determine if Your Target Audience Will Engage

Written by Katie Bapple | on January 29, 2015 at 8:49 AM

Once you decide on the perfect topic for your new online customer or member community, it can be tempting to hit the ground running with your launch plans.

However, before you get too far along, it's important to figure out your total feasible market size. By taking the time to assess your target audience's level of interest, you can determine whether an online community is the type of engagement platform your target audience is likely to participate in.

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Topics: Communications, Online Community Management, Engagement, Social Media

Why Marketing Your Online Community is Critical to Its Success

Written by Katie Bapple | on December 12, 2014 at 8:45 AM

When it comes down to it, a private online community is a service offering. As such, you need to get people to drink the proverbial Kool-Aid. Your target audience is just as busy as you are. Your community members are constantly being bombarded with demands on their time and attention.

How will you get them to take time to visit and participate in your online customer or member community?

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Topics: Communications, Online Community Management

The C-Suite Needs to Embrace Social Media

Written by Caitlin Struhs | on November 10, 2014 at 1:00 PM

Our guest blogger, Donna Vieira, is Vice President of Marketing of interlinkONE and Grow Socially. Donna and her team work with associations to help them successfully grow and transform their organizations. Their approach includes online marketing plans, which include social media marketing techniques, as well as working to create Millennial-friendly work cultures, environments and policies. Learn more about Donna by following her on Twitter, @DonnaVieira, and connecting with her on LinkedIn, linkedin.com/in/donnavieira, or email, donnav@interlinkONE.com. Read on for Donna's best social media tips.

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Topics: Communications, Engagement, Marketing, Social Media

It's Not All About You: Is Company-Centric Communication Hurting Your Online Community Engagement?

Written by Katie Bapple | on November 6, 2014 at 8:55 AM

There is a way to communicate smarter and it's quite simple - take your company out of the conversation.

It remains a common practice for companies to use traditional marketing tactics that inundate people with messages of product superiority and boastful "us v. them" claims. But customers generally don't care about what they can do for an organization, they care about what an organization can do for them.

According to a Nielsen Global Survey, up to 77% of people are influenced by word of mouth from close personal connections when making a purchasing decision, compared to 34% who are influenced by the ever-present promotional email.

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Topics: Communications, Engagement

ASAE Annual in the Music City: Sounds Like a Great Opportunity!

Written by Caitlin Struhs | on August 8, 2014 at 10:00 AM

The Higher Logic team is excited to head south to Nashville for this year's ASAE Annual Meeting and Expo. There's plenty to see and do in the Music City, so don't settle for work or play - take advantage of both! On your way to and from ASAE, make sure to check out these Higher Logic-approved activities. And don't forget to tweet your favorites to us at #ASAE14.

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Topics: Communications, Associations

Four Essential Steps to Prepare Your Organization for Content Creation

Written by Marcus Sheridan on August 7, 2014 at 10:00 AM

Our Learning Series guest speaker, Marcus Sheridan, and his team at The Sales Lion, have some follow-up advice on how everyone in your organization can help develop great content marketing.

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Topics: Communications, Marketing

Can Online Community Insights Lead to Better Marketing Strategies?

Written by Joshua Paul | on August 5, 2014 at 8:30 AM

You often hear about how to leverage data from your private online customer or member community to inform decisions about product strategy, customer retention, or which customers are your biggest advocates.

However, you don't hear as much about how to use the behavioral information in your online community to create more effective marketing strategies.

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Topics: Communications

The Pros and Cons of Auto-Login for Discussion Emails

Written by Andy Steggles | on July 22, 2014 at 1:00 PM

A topic of frequent interest and debate among Higher Logic clients is the auto-login feature. Auto-login embeds a user's credentials into community discussion group emails, enabling users to click on links in emails generated by the community platform to engage in the community site without having to manually log in.

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Topics: Community Platforms & Updates, Communications, Associations, Member Engagement

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