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Posts about Communications

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Written by Joshua Paul | on August 27, 2015 at 9:00 AM

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry's deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

At Higher Logic, we analyzed the data and saw connections between the report's findings and the role that private online member communities play in associations.

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Topics: Communications, Member Communities, Associations, Member Engagement

The Importance of Language for Your Community

Written by Ben Rossell | on July 15, 2015 at 9:30 AM

Ben Rossell is our summer graphic design intern and a Senior at George Mason University (GMU). Ben enjoys painting portraits, landscapes, and some concept art (especially using oil paints and digital painting), but now is successfully diving into the world of blogging.

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Topics: Communications, Online Community Management, Customer Experience, Member Experience

Is Face-to-Face Communication Gone in the Digital Age?

Written by Maddie Grant | on June 25, 2015 at 2:58 PM

Millennials certainly grew up with a lot of “screen time.” They like texting and sending instant messages, and they obviously have been a dominant force in just about every social media platform. They are truly the digital natives. But that does not mean they don’t want and need face-to-face communication.

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Topics: Communications, Millennials, Member Communities, Associations

Email Deliverability Is Critical for Your Community's Success

Written by Ben Goodkind on June 19, 2015 at 2:46 PM

Email deliverability is a priority for Higher Logic, and we succeed in ensuring over 50 million emails per month are delivered safely with low bounce rates. This is how we pull it off. 

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Topics: Community Platforms & Updates, Communications

Online Community Marketing Plan: 5 Examples of Retargeting Campaigns that Boost Activity

Written by Joshua Paul | on June 17, 2015 at 7:00 AM

You've built an attractive online community, people are logging in but something is missing. A way to maintain that engagement and continually highlight the value of your online community.

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Topics: Communications, Online Community Management, Engagement

New Tools to Keep Customers Engaged: Remarketing Basics

Written by Joshua Paul | on June 3, 2015 at 8:07 AM

Recently, we discussed how capitalizing on the latest marketing tactics can help you keep customers or members engaged in your private online community. Specifically, we examined how remarketing can drive people back to your community by taking your normal calls-to-action that typically only exist within the walls of your community and extending them out into the rest of the Internet.

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Topics: Communications, Customer Engagement, Customer Experience

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM

HigherLogic_Blog_Email_Campaigns_for_Community_Informz

Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Communications, Online Community Management, Engagement, Marketing

Great Newsletter Tactics for Communicating with Your Community

Written by Sarah Robinson | on May 18, 2015 at 3:00 PM


One of the biggest frustrations I hear from community managers centers around how to communicate with members in an effective way (i.e. the information actually gets read!). I belong to a lot of communities, so I’m on the receiving end of these types of communications every day. My inbox is flooded with it, in fact. To be honest, I delete most of it before I even open it. But what doesn’t get deleted? What really grabs my attention and keeps me coming back? I’d like to share three real-life examples.


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Topics: Communications, Online Community Management, Engagement

How to Increase Online Community Participation Using Retargeting

Written by Katie Oakes on May 7, 2015 at 8:30 AM

The most frequently asked questions in community management: How can I increase participation in my online community? Community managers are constantly thinking up new ways to get people to come back to the community and convert on various calls-to-action

Regardless of whether the goal is to encourage community members to consume more content, participate in more discussions, complete a survey, or register for a new event, the goal is always the same: engagement. That's why community managers work hard to turn participation into long-term engagement.

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Topics: Communications, Online Community Management, Engagement

Private Online Communities: How to Write Headlines that Drive Engagement

Written by Joshua Paul | on April 28, 2015 at 9:40 AM

We live in a world that is saturated with more content than any one person can consume. You see in every time you open your browser, tap an app in your phone, check your inbox, or scroll through your social stream. If you're experiencing content overload online, you can bet that your customers are too.

So how do you cut through the noise to get eyes to your private online community?

Building a private online customer or member community requires a commitment to consistently growing engagement over time, with the ultimate goal of creating a social space where people can come together to share values and experiences. Marketers and community managers have one large challenge in common.

The challenge:
Convince your busy target audience to take precious time out of their lives to engage with your company or organization.
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Topics: Communications, Online Community Management, Engagement

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