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Communications Posts

Blogs that work...and spread

Written by Josh Bernoff | on May 17, 2016 at 8:30 AM | 5 minute read

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. Let’s take a look at how to do that well.

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Topics: Communications, Engagement, Marketing, Online Community

Are You Spamming Your Customers? (and How to Stop)

Written by Julie Dietz on April 21, 2016 at 8:30 AM | 6 minute read

Spam. Delicious, or just plain weird? While the debate rages on in the culinary category, it never even got started in the marketing world. No one has ever liked marketing spam.

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Topics: Communications, Online Community, Marketing Automation, Customer Experience, Marketing

Vendors: Community Friend or Foe?

Written by Heather McNair on April 20, 2016 at 10:30 AM | 4 minute read

Your community is functioning like a dream - organic discussions, engagement through resource-sharing and member-led meetups, a delightfully eclectic thread of the community’s favorite GIFs - and you’re pretty happy with its momentum. Why mess with a good thing? Then vendors start reaching out, with grand ideas to envelop community members with updates, answers and product pitches. You panic - should they even be here?

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Topics: Community Platforms & Updates, Communications, Online Community Management, Online Community

Writing for the Screen

Written by Josh Bernoff | on April 19, 2016 at 8:30 AM | 3 minute read

You learned to write the wrong way. And now you’re (probably) doing it wrong at work.

I know. I’ve looked at how they teach writing. In high-school, it’s the “five-paragraph theme.” In college, you padded your papers out with verbiage to look impressive. (In one survey of Stanford undergrads, 86 percent admitted they used complicated language in papers just to sound sophisticated.)

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Topics: Communications, Marketing, Online Community

Ideas for Reframing Your Community’s Awesome Content

Written by Lindsay Starke | on April 18, 2016 at 10:00 AM | 4 minute read

Many years ago, when I was underemployed, I’m a little ashamed to admit that I did some writing for content farms. You know the sites I’m talking about: you’re searching Google for information on what to do about that weird rash on your elbow and the first link you click on is a bizarrely useless article stuffed with links. These days, though, you don’t need that kind of factory farmed content--you can get organic, pasture-raised content just like Grandma used to make, directly from your community!

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Topics: Communications, Social Media, Online Community Management, Marketing, Online Community

The Four Writing Tics You Must Leave Behind in 2016

Written by Josh Bernoff | on March 16, 2016 at 9:00 AM | 5 minute read


Writing. We all need to do it -- in community postings, in email, and in the documents we create.

Writing is like walking -- it’s so automatic that you don’t think about it. But you ought to. Because if you’re like most writers, you’re using extra words that make your documents and posts far less effective.

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Topics: Communications, Online Community, Marketing Automation

A Recipe for Renewal: Optimize Your Renewal Rate and Grow Your Numbers

Written by Molly Talbert | on March 15, 2016 at 9:30 AM | 5 minute read


What’s the secret recipe for building your community with lifelong members? It boils down to this equation: engagement plus satisfaction equals member renewal. Easy, right?

The longer members stay, the better for everyone. If your goal is to grow your community, increasing member retention is an important piece to hone in on. As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their life would be different -- and worse -- without the community. That’s what you want, and it’s one of the most powerful factors for your community’s success.

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Topics: Engagement, Member Retention, Communications, Online Community, Marketing Automation

Changing Your Company Culture? 4 Ways Your Online Community Can Help

Written by Christina Green | on March 15, 2016 at 8:30 AM | 4 minute read

Culture is to recruiting as product is to marketing. - Dharmesh Shah, cofounder of HubSpot.

Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it's customers or employees.

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Topics: Communications, Engagement, Collaboration Tools, Online Community

Is Grammar Still Important?

Written by Molly Talbert | on January 26, 2016 at 8:00 AM | 7 minute read

Language constantly evolves, which makes it beautiful and fascinating to study. And with the advent of texting, instant messaging and social media, language is evolving even more quickly than normal. Since we now have the capacity for instant written communication, a huge historical shift happened -- we write as we speak. And now we’re beginning to speak as we write. Rather than only texting words like lol, jk, rofl, etc., people now speak them in everyday language. This fascinating back-and-forth flow of words from text to speech created another shift -- we now have a tendency to write informally most of the time.

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Topics: Online Community Management, Communications, Online Community, Marketing Automation

The Golden Age of Newsletters

Written by Molly Talbert | on January 19, 2016 at 8:30 AM | 4 minute read

Remember how email is supposed to be dying? Turns out it’s a little more resilient than anyone thought. In fact, good old fashioned email newsletters are having a bit of a renaissance. Powered by what? The desire to connect with communities online.

I noticed this trend in my own inbox. I used to get most of my reading material from social media (a place I still go) but am now often guided by newsletters -- everything from 730DC to Buzzfeed News to Lena Dunham’s Lenny and more (who knows how many newsletters I’ve signed up for recently). I like the commentary and specificity of each newsletter. Email also helps me engage with our Higher Logic Users Group (HUG) -- the consolidated digest sends me updates every morning on the latest discussions so I always know what’s going on (with minimal effort on my part).

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Topics: Engagement, Social Media, Communications, Marketing Automation

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