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Communications Posts

Experience Salt Lake City: You Can't Miss ASAE Annual 2016

Written by Mark Lowry on August 9, 2016 at 9:30 AM | 2 minute read

ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. 

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Topics: Marketing, Engagement, Communications, Online Community, Associations

How to Use Your Association's Discussion Forums for SEO

Written by Julie Dietz on July 22, 2016 at 8:30 AM | 5 minute read

"If it isn't on Google, it doesn't exist." – Jimmy Wales, Internet Entrepreneur

Jimmy Wales was being generous. A more practical statement might be: If it isn't on the first few pages of Google, it doesn't exist. When was the last time you made it to page 10?

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Topics: Associations, Online Community Software, Communications, Online Community

How Associations Can Create Amazing Email Newsletters in Less Time [Step-By-Step-Guide]

Written by Julie Dietz on July 21, 2016 at 8:30 AM | 5 minute read

Have you ever been forgotten? Maybe your brother forgot your birthday. Or you spent hours on a project at office and your boss forgot about it, so your hard work went to waste.

No one likes to be forgotten, and for associations being forgotten by members can be disastrous. If members forget about you or your benefits, then there's no reason for them to participate or renew. That's just one of many reasons it's important for associations to stay at the top of their members' minds.

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Topics: Associations, Member Engagement, Communications, Marketing Automation

The Art of Newsjacking

Written by Josh Bernoff | on July 20, 2016 at 9:00 AM | 5 minute read

 

You have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things.

Meanwhile, news is happening. Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas. Is this noise?

No, it’s an opportunity.

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Topics: Communications, Marketing, Engagement, Online Community

Questions & Answers Regarding Writing Without Bullshit

Written by Josh Bernoff | on June 30, 2016 at 9:00 AM | 5 minute read


I got some great questions after last week's webinar, “The Value of Bullshit-Free Writing,” for Higher Logic. We couldn't get to them all, so I've answered them here. Where you see several questions in a row, they come from different people. I've edited some questions for length, clarity, and grammar.

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Topics: Communications, Social Media, Marketing, Online Community, Marketing Automation

Five Habits of Effective Business Writers

Written by Josh Bernoff | on June 27, 2016 at 9:30 AM | 3 minute read

The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done.

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Topics: Communications, Marketing, Online Community, Marketing Automation

How to Create an Effective Member Communication Schedule

Written by Carol Valora on June 16, 2016 at 8:30 AM | 4 minute read

Crickets. An enjoyable sound if you're out camping for the night, but not what members want to hear from an association that they paid money to be a part of.

People join associations to get value, often in the form of member benefits such as access to networking, content, and professional development. They want to be engaged and involved, and they want to hear from the organization about changes in the industry and new engagement opportunities. All of that requires communication.

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Topics: Member Engagement, Online Community, Marketing Automation, Communications

Why Taking Breaks Is Crucial for Community Managers

Written by Jessica Fish | on June 16, 2016 at 8:30 AM | 4 minute read

Being a community manager is extraordinary and exhausting.

You get to connect and create, but you’re also drowning in information. Comments, requests, questions, emails. Notifications whooshing around at 90mph, all day. KPI’s and ROI. Everyone demanding attention, needing you to listen, to fix, to respond, to cajole, to soothe, to champion.

Some days it’s total overload. Some days you want to break every screen in front of you, join the National Park Service and spend three months manning a fire tower in Montana.

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Topics: Communications, Online Community Management, Online Community

How to Make Your Website Your Association's Top Member Benefit

Written by Julie Dietz on June 9, 2016 at 8:30 AM | 4 minute read

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that's what your association is built to do – help members by providing benefits.

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Topics: Associations, Member Engagement, Member Experience, Communications, Online Community

Four Reasons Your Marketing Team Needs Community

Written by Molly Talbert | on May 19, 2016 at 8:30 AM | 4 minute read

Could your marketing department benefit from your organization’s community?

It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly). But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

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Topics: Marketing, Communications, Online Community, Marketing Automation

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