<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Posts about Communications

How to Make Your Website Your Association's Top Member Benefit

Written by Julie Dietz on June 9, 2016 at 8:30 AM

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that's what your association is built to do – help members by providing benefits.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Associations, Member Experience, Member Engagement

Four Reasons Your Marketing Team Needs Community

Written by Molly Talbert | on May 19, 2016 at 8:30 AM

Could your marketing department benefit from your organization’s community?

It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly). But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Marketing

Blogs that work...and spread

Written by Josh Bernoff | on May 17, 2016 at 8:30 AM

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. Let’s take a look at how to do that well.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Marketing

Are You Spamming Your Customers? (and How to Stop)

Written by Julie Dietz on April 21, 2016 at 8:30 AM

Spam. Delicious, or just plain weird? While the debate rages on in the culinary category, it never even got started in the marketing world. No one has ever liked marketing spam.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications

Vendors: Community Friend or Foe?

Written by Heather McNair on April 20, 2016 at 10:30 AM

Your community is functioning like a dream - organic discussions, engagement through resource-sharing and member-led meetups, a delightfully eclectic thread of the community’s favorite GIFs - and you’re pretty happy with its momentum. Why mess with a good thing? Then vendors start reaching out, with grand ideas to envelop community members with updates, answers and product pitches. You panic - should they even be here?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates, Communications, Online Community Management

Writing for the Screen

Written by Josh Bernoff | on April 19, 2016 at 8:30 AM

You learned to write the wrong way. And now you’re (probably) doing it wrong at work.

I know. I’ve looked at how they teach writing. In high-school, it’s the “five-paragraph theme.” In college, you padded your papers out with verbiage to look impressive. (In one survey of Stanford undergrads, 86 percent admitted they used complicated language in papers just to sound sophisticated.)

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Marketing

Ideas for Reframing Your Community’s Awesome Content

Written by Lindsay Starke | on April 18, 2016 at 10:00 AM

Many years ago, when I was underemployed, I’m a little ashamed to admit that I did some writing for content farms. You know the sites I’m talking about: you’re searching Google for information on what to do about that weird rash on your elbow and the first link you click on is a bizarrely useless article stuffed with links. These days, though, you don’t need that kind of factory farmed content--you can get organic, pasture-raised content just like Grandma used to make, directly from your community!

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Online Community Management, Marketing, Social Media

The Four Writing Tics You Must Leave Behind in 2016

Written by Josh Bernoff | on March 16, 2016 at 9:00 AM


Writing. We all need to do it -- in community postings, in email, and in the documents we create.

Writing is like walking -- it’s so automatic that you don’t think about it. But you ought to. Because if you’re like most writers, you’re using extra words that make your documents and posts far less effective.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications

A Recipe for Renewal: Optimize Your Renewal Rate and Grow Your Numbers

Written by Molly Talbert | on March 15, 2016 at 9:30 AM


What’s the secret recipe for building your community with lifelong members? It boils down to this equation: engagement plus satisfaction equals member renewal. Easy, right?

The longer members stay, the better for everyone. If your goal is to grow your community, increasing member retention is an important piece to hone in on. As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their life would be different -- and worse -- without the community. That’s what you want, and it’s one of the most powerful factors for your community’s success.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Member Retention

Changing Your Company Culture? 4 Ways Your Online Community Can Help

Written by Christina Green | on March 15, 2016 at 8:30 AM

Culture is to recruiting as product is to marketing. - Dharmesh Shah, cofounder of HubSpot.

Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it's customers or employees.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Collaboration Tools

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe