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Posts about Communications

Have You Seen the IDC MarketScape Report on Online Communities?

Written by Hunter Montgomery | on September 21, 2016 at 9:15 AM

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.

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Topics: Communications, Online Community Management, Marketing

AARC Works to Advance Health Care Through Its Online Community

Written by Caitlin Struhs | on August 31, 2016 at 9:00 AM

The American Association for Respiratory Care (AARC) is an association for respiratory care and allied health professionals interested in cardiopulmonary care. It’s also the only professional organization supporting respiratory care in the United States. AARC is a long-time Higher Logic client, and we recently checked in with it’s community team: Asha Desai, project manager and HOD liaison, and Amanda Feil, membership development manager. Read the highlights from our chat on how AARC’s online community has impacted its members over the years.

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Topics: Communications, Online Community Management, Engagement

NAASF Crowdsources Customer Support and Advocacy with Online Community

Written by Caitlin Struhs | on August 11, 2016 at 8:30 AM

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. NAASF recognized a communication challenge and set out to develop a better system for its franchisees to gather and share knowledge.

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Topics: Community Platforms & Updates, Communications, Customer Support, Customer Advocacy

Experience Salt Lake City: You Can't Miss ASAE Annual 2016

Written by Mark Lowry on August 9, 2016 at 9:30 AM

ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. 

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Topics: Communications, Engagement, Marketing

How to Use Your Association's Discussion Forums for SEO

Written by Julie Dietz on July 22, 2016 at 8:30 AM

"If it isn't on Google, it doesn't exist." – Jimmy Wales, Internet Entrepreneur

Jimmy Wales was being generous. A more practical statement might be: If it isn't on the first few pages of Google, it doesn't exist. When was the last time you made it to page 10?

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Topics: Communications, Associations, Online Community Software

How Associations Can Create Amazing Email Newsletters in Less Time [Step-By-Step-Guide]

Written by Julie Dietz on July 21, 2016 at 8:30 AM

Have you ever been forgotten? Maybe your brother forgot your birthday. Or you spent hours on a project at office and your boss forgot about it, so your hard work went to waste.

No one likes to be forgotten, and for associations being forgotten by members can be disastrous. If members forget about you or your benefits, then there's no reason for them to participate or renew. That's just one of many reasons it's important for associations to stay at the top of their members' minds.

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Topics: Communications, Associations, Member Engagement

The Art of Newsjacking

Written by Josh Bernoff | on July 20, 2016 at 9:00 AM

 

You have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things.

Meanwhile, news is happening. Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas. Is this noise?

No, it’s an opportunity.

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Topics: Communications, Engagement, Marketing

Questions & Answers Regarding Writing Without Bullshit

Written by Josh Bernoff | on June 30, 2016 at 9:00 AM


I got some great questions after last week's webinar, “The Value of Bullshit-Free Writing,” for Higher Logic. We couldn't get to them all, so I've answered them here. Where you see several questions in a row, they come from different people. I've edited some questions for length, clarity, and grammar.

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Topics: Communications, Marketing, Social Media

Five Habits of Effective Business Writers

Written by Josh Bernoff | on June 27, 2016 at 9:30 AM

The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done.

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Topics: Communications, Marketing

Why Taking Breaks Is Crucial for Community Managers

Written by Jessica Fish | on June 16, 2016 at 8:30 AM

Being a community manager is extraordinary and exhausting.

You get to connect and create, but you’re also drowning in information. Comments, requests, questions, emails. Notifications whooshing around at 90mph, all day. KPI’s and ROI. Everyone demanding attention, needing you to listen, to fix, to respond, to cajole, to soothe, to champion.

Some days it’s total overload. Some days you want to break every screen in front of you, join the National Park Service and spend three months manning a fire tower in Montana.

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Topics: Communications, Online Community Management

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