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Posts about Communications

AARC Works to Advance Health Care Through Its Online Community

Written by Caitlin Struhs | on August 31, 2016 at 9:00 AM

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The American Association for Respiratory Care (AARC) is an association for respiratory care and allied health professionals interested in cardiopulmonary care. It’s also the only professional organization supporting respiratory care in the United States. AARC is a long-time Higher Logic client, and we recently checked in with it’s community team: Asha Desai, project manager and HOD liaison, and Amanda Feil, membership development manager. Read the highlights from our chat on how AARC’s online community has impacted its members over the years.

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Topics: Communications, Online Community Management, Engagement

NAASF Crowdsources Customer Support and Advocacy with Online Community

Written by Caitlin Struhs | on August 11, 2016 at 8:30 AM

HL Blog_case study on NAASF community

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. NAASF recognized a communication challenge and set out to develop a better system for its franchisees to gather and share knowledge.

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Topics: Community Platforms & Updates, Communications, Customer Support, Customer Advocacy

Experience Salt Lake City: You Can't Miss ASAE Annual 2016

Written by Mark Lowry on August 9, 2016 at 9:30 AM

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ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. 

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Topics: Communications, Engagement, Marketing

The Art of Newsjacking

Written by Josh Bernoff | on July 20, 2016 at 9:00 AM

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You have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things.

Meanwhile, news is happening. Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas. Is this noise?

No, it’s an opportunity.

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Topics: Communications, Engagement, Marketing

Questions & Answers Regarding Writing Without Bullshit

Written by Josh Bernoff | on June 30, 2016 at 9:00 AM

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I got some great questions after last week's webinar, “The Value of Bullshit-Free Writing,” for Higher Logic. We couldn't get to them all, so I've answered them here. Where you see several questions in a row, they come from different people. I've edited some questions for length, clarity, and grammar.

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Topics: Communications, Marketing, Social Media

Five Habits of Effective Business Writers

Written by Josh Bernoff | on June 27, 2016 at 9:30 AM

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The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done.

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Topics: Communications, Marketing

Why Taking Breaks Is Crucial for Community Managers

Written by Jessica Fish | on June 16, 2016 at 8:30 AM

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Being a community manager is extraordinary and exhausting.

You get to connect and create, but you’re also drowning in information. Comments, requests, questions, emails. Notifications whooshing around at 90mph, all day. KPI’s and ROI. Everyone demanding attention, needing you to listen, to fix, to respond, to cajole, to soothe, to champion.

Some days it’s total overload. Some days you want to break every screen in front of you, join the National Park Service and spend three months manning a fire tower in Montana.

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Topics: Communications, Online Community Management

Four Reasons Your Marketing Team Needs Community

Written by Molly Talbert | on May 19, 2016 at 8:30 AM
Four reasons your marketing department needs community

Could your marketing department benefit from your organization’s community?

It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly). But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

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Topics: Communications, Marketing

Blogs that work...and spread

Written by Josh Bernoff | on May 17, 2016 at 8:30 AM

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Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. Let’s take a look at how to do that well.

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Topics: Communications, Engagement, Marketing

Vendors: Community Friend or Foe?

Written by Heather McNair on April 20, 2016 at 10:30 AM

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Your community is functioning like a dream - organic discussions, engagement through resource-sharing and member-led meetups, a delightfully eclectic thread of the community’s favorite GIFs - and you’re pretty happy with its momentum. Why mess with a good thing? Then vendors start reaching out, with grand ideas to envelop community members with updates, answers and product pitches. You panic - should they even be here?

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Topics: Community Platforms & Updates, Communications, Online Community Management

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