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Communications Posts

3 Features to Look for in an Online Community App [Research]

Written by Julie Dietz on June 8, 2017 at 8:30 AM | 4 minute read

We’ve heard about the importance of mobile for years. Everything needs to look just as good on a smartphone as a laptop, whether you use responsive design or an app. But which is better? An app or responsive design?

Responsive design is essential for any website (don’t buy a website theme or work with an agency that doesn’t support it) but you should also consider that 90 percent of time spent on mobile is spent in apps. So if your association or business wants to make engaging mobile users in your online community a priority, an app is the way to go.

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Topics: Online Community Software, Member Engagement, Communications, Online Community

5 Tips for Increasing Donations to Your Nonprofit

Written by Julie Dietz on June 1, 2017 at 8:30 AM | 4 minute read

Nonprofits are well-known for their dedication to making a positive impact in their field. The largest and most successful have been around for a long time, like the National Audubon Society, or have a mission and brand that is large and easily recognized, like Ronald McDonald House Charities.

These now-influential nonprofits wouldn’t have made it far without the help of their loyal supporters. Nonprofit supporters are the foundation of change-driven organizations, often contributing volunteer and advocacy hours as well as funding for essential projects.

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Topics: Nonprofits and Charities, Communications, Engagement, Online Community, Marketing Automation

Why Everyone Needs to Be a Community Manager

Written by Julie Dietz on May 25, 2017 at 8:30 AM | 7 minute read

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore, CEO and Founder of Marketing Nutz

As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful. It’s an exclusive space where  members connect with peers and your organization as well as enjoy the myriad of benefits your association offers.

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Topics: Online Community Management, Communications, Member Engagement, Online Community

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Written by Julie Dietz on May 11, 2017 at 8:30 AM | 4 minute read

Some companies naturally attract millennials. They’re the cool ones with foosball tables in their break rooms. But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals?

The easy answer? Lean on research, including studies and surveys, that flat-out asks millennials what they want.

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Topics: Collaboration Tools, Engagement, Communications, Millennials, Online Community

How to Create an Effective Welcome Email Campaign for Your Online Community

Written by Julie Dietz on May 4, 2017 at 8:30 AM | 6 minute read

The dreaded welcome email. We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined.

How many of those welcome emails can you remember now?

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Topics: Online Community Management, Communications, Member Engagement, Online Community

The Internet of Things Demands Interoperability

Written by Mark Ace on April 6, 2017 at 8:30 AM | 3 minute read

Although half of all cyclists have had a bike stolen, new developments in bike lock technology have traditionally been limited to tougher metals and fancier keys. Lattis, the maker of the Ellipse bike lock, is introducing an alternative technology using the Internet of Things. Its solar-powered U-lock connects to smartphones to provide keyless security access, detect thefts and sense crashes.

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Topics: Collaboration Tools, Communications, Online Community, Marketing Automation

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Written by Rob Wenger on February 16, 2017 at 1:06 PM | 2 minute read

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company.

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Topics: Community Platforms & Updates, Engagement, Communications, Online Community

How to Engage Members Without Desk Jobs

Written by Melanie DiGeorge on January 19, 2017 at 8:30 AM | 3 minute read

 

How do you engage members who don’t sit in front of a computer all day?

If your community members typically sit at a desk most days, an online community fits more easily into their routine. Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop.

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Topics: Engagement, Online Community Management, Communications, Online Community

Higher Logic Acquires Socious: Building Better Communities Together

Written by Rob Wenger on January 18, 2017 at 12:05 PM | 2 minute read

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity.

JMI Equity invested in Higher Logic, giving us capital, guidance, the ability to do acquisitions, and access to many of the things we need to keep improving and evolving our community platform for customers. The IDC report notes that building relationships with customers will be the most important business priority over the next 12 months.

We’ve noted the possibility of exploring some acquisitions - looking into companies and vendors that offer great products or services that would expand and enhance our product offering, and therefore assist our customers and prospects in achieving their business goals. And we’ve done just that!

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Topics: Community Platforms & Updates, Communications, Online Community

Building Inclusive Online Communities

Written by Jessica Fish | on January 10, 2017 at 8:45 AM | 5 minute read

What would happen if you asked me for my email address and I told you it was jessicafish@aol.com?

How might your perception of me be shaped by that one piece of information? What if I told you it was a gmail address? Would that draw any reaction at all?

If we’re honest, we all know that we routinely draw multiple, broad conclusions from a single piece of information. Like an email address, or a LinkedIn photo.

This is an example of implicit bias.

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Topics: Online Community Management, Communications, Online Community

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