Email can be overwhelming. Many of us let emails sit, often with good intentions of getting to them later, which results in emails not being opened or read at all.
Email communication suffers when we’re busy or our inboxes are clogged with to-dos. That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. Catch your audience at the right time, and you’ll increase the likelihood of your members opening and engaging with your communication.