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Posts about Communications

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Written by Rob Wenger on February 16, 2017 at 1:06 PM

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2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company.

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Topics: Community Platforms & Updates, Communications, Engagement

How to Engage Members Without Desk Jobs

Written by Melanie DiGeorge on January 19, 2017 at 8:30 AM

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How do you engage members who don’t sit in front of a computer all day?

If your community members typically sit at a desk most days, an online community fits more easily into their routine. Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop.

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Topics: Communications, Community Management, Engagement

Higher Logic Acquires Socious: Building Better Communities Together

Written by Rob Wenger on January 18, 2017 at 12:05 PM

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We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity.

JMI Equity invested in Higher Logic, giving us capital, guidance, the ability to do acquisitions, and access to many of the things we need to keep improving and evolving our community platform for customers. The IDC report notes that building relationships with customers will be the most important business priority over the next 12 months.

We’ve noted the possibility of exploring some acquisitions - looking into companies and vendors that offer great products or services that would expand and enhance our product offering, and therefore assist our customers and prospects in achieving their business goals. And we’ve done just that!

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Topics: Community Platforms & Updates, Communications

Building Inclusive Online Communities

Written by Jessica Fish | on January 10, 2017 at 8:45 AM

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What would happen if you asked me for my email address and I told you it was jessicafish@aol.com?

How might your perception of me be shaped by that one piece of information? What if I told you it was a gmail address? Would that draw any reaction at all?

If we’re honest, we all know that we routinely draw multiple, broad conclusions from a single piece of information. Like an email address, or a LinkedIn photo.

This is an example of implicit bias.

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Topics: Communications, Community Management

Who Is Ruling the Community?

Written by Lauren Perkins | on December 14, 2016 at 9:15 AM

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People! Let’s talk about the moving mechanism behind the community. It may sound excessive to say that community is about people, because we all know it to be true. But focusing on all of the important players is essential once the community’s values, goals and subsequent activities, which need to be taken in order to achieve the goals, are ironed out. In the context of this piece, we’ll be talking about people specific to their roles, influence and responsibilities in building a vibrant community.

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Topics: Communications, Community Management, Engagement

The 2016 Super Forum Community Expert Panel: Highlights

Written by Caitlin Struhs | on November 28, 2016 at 8:30 AM

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We were honored to host four renowned community thought leaders at this year’s Super Forum. It was a vibrant discussion that included data versus passion in community, engagement as it relates to retention, the state of community management, and influencing community behavior.

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Topics: Community Platforms & Updates, Communications, Community Management, Engagement

The Objectives Behind Creating Your Online Community

Written by Lauren Perkins | on November 15, 2016 at 8:30 AM

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Creating a community may seem like a daunting task. This month we will describe some of the main objectives that will help streamline the process. If you already have a community, these objectives can help you validate the value while re-grounding your team and stakeholders.

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Topics: Communications, Community Management, Engagement, Marketing

World Usability Day: A Day to Be Celebrated

Written by Lauren Janik on November 8, 2016 at 8:00 AM

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There seems to be a “day” for everything. There’s National Groundhog Day. I’m writing this blog on Use Your Common Sense Day. And who doesn’t love International Talk Like a Pirate Day? There are also days that should be taken more seriously, such as World Cancer Day and Giving Tuesday. There are even days to celebrate things you love, such as World Jazz Day. And the list goes on.

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Topics: Community Platforms & Updates, Communications, Engagement

Establishing the Business Value of Online Communities

Written by Lauren Perkins | on September 28, 2016 at 9:30 AM

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We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. The very best ones are focused on creating and delivering value for all stakeholders inside and outside of the organization. It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? And if so, how?

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Topics: Communications, Community Management, Engagement

Have You Seen the IDC MarketScape Report on Online Communities?

Written by Hunter Montgomery | on September 21, 2016 at 9:15 AM

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Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.

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Topics: Communications, Community Management, Marketing

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