When the news shakes our perception of the world, what are you supposed to do as a community manager? On the one hand, your community is for a specific purpose and may not need to weigh in on every happening. On the other hand, you’re a community where people care for each other and support one another on a human level.
Culture is to recruiting as product is to marketing. - Dharmesh Shah, cofounder of HubSpot.
Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it's customers or employees.
Starting a community can be intimidating, especially for small organizations -- you don’t have the same pool of resources as larger organizations do. But that doesn’t mean you can’t -- or shouldn’t -- build a community. And it doesn’t doom you to fail. With the right tools, platform and team, an organization of any size can create an awesome, thriving community.
We believe that all types of organizations can benefit from having an online community. There is so much power in connecting people, spreading ideas and empowering community members. However, depending on who is part of your trade association, members may be hesitant to use an online community at first — their competitors may be part of the same community, reading and contributing to the same conversations. And if that’s the case, why participate if you risk giving away secrets or lending your competitor a hand?
Facebook recently announced a new enterprise-focused version of its social network, Facebook at Work. The features will include document collaboration, employee news feeds and profiles and the ability to build a professional network of contacts. Facebook is still a free platform (and right now, Facebook at Work is as well. They're also touting the fact that it will be ad-free), so those who use it personally might gravitate to it for that sole reason. Most businesses will probably still shy away from functionality issues, a lack of control and no option of owning your own data.
In episode #3 of ProCommunity, I spoke with Jacob Morgan, Principle at Chess Media Group. We discussed Jacob's new book, The Collaborative Organization, on the importance of employee, customer, and partners collaboration across an organization.
The conversation also included the the costs of not collaborating, how companies can get employees more comfortable with online tools, and how to overcome the biggest challnges of employee collaboration.
The basic premise behind enterprise online communities has two parts: