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Collaboration Tools Posts

How an Online Community Meets 3 Needs You Didn’t Know You Had

Written by Elizabeth Bell on May 22, 2018 at 12:13 PM | 4 minute read

 

There’s a lot of hype around online communities now. But does that mean your organization really needs one?

You’re not alone. You or your stakeholders may be skeptical about launching an online community – after all, no one’s really asking for one yet. Why invest in something that may not seem like an urgent need? You’re right to ask questions and be concerned. You want to invest your time and money into improvements that will bring value to your organization, and it’s not feasible to put them into just any project.

Every organization is different, with a special product, industry niche, or value proposition for its members. But an online community addresses three challenges every organization has:

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Topics: Member Retention, Online Community Software, Customer Retention, Collaboration Tools, Online Community

Debunking 5 Marketing Automation Myths

Written by Shayna McGroggan | on April 19, 2018 at 8:30 AM | 7 minute read

 

In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Or they stumbled upon an unforeseen dead-end that prevented them from automating. More often than not, these issues are over-exaggerated marketing urban legends.

So, let’s uncover some epic legends and debunk some myths.

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Topics: Communications, Marketing, Collaboration Tools, Marketing Automation

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Written by Sara Maloney on April 12, 2018 at 8:30 AM | 3 minute read

HL Blog-public-social-media-can-pose-privacy-risks

They say to "never build on rented land," but is that always true? And, if this is the case, why do we continue to put our personal and business' intellectual property on public platforms owned by third parties?

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Topics: Social Media, Member Communities, Online Community Software, Collaboration Tools, Marketing Automation, Online Community

Are Your Teams Cooperating or Collaborating?

Written by Mark Ace on March 27, 2018 at 8:30 AM | 4 minute read

Imagine you’re customizing a product for a client. Managers from different teams work together to determine the requirements, and each team works on the customizations in their area. But when some changes are implemented, it triggers adjustments for other teams. The project’s deadline is extended and the workload increases.

This is one of the scenarios Ron Ashkenas wrote about in Harvard Business Review a few years ago. It’s a simple example of the difference between cooperation and collaboration and how easily they can be confused. In the example, every team is cooperating to customize the product, but they’re not collaborating so their changes work when put together. The result? They don’t reach their desired outcome – or they reach it a lot later, with a lot more work.

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Topics: Collaboration Tools, Online Community

How Online Communities Help Teams Build a Culture of Collaboration

Written by Molly Talbert | on September 13, 2017 at 8:30 AM | 4 minute read

According to the Harvard Business Review, before technology made it possible for companies and organizations to connect with large groups of colleagues and stakeholders anywhere in the world in real time, the average team size was around 20 people. Today, however, it isn’t uncommon for people to work in teams comprised of upwards of 100 people—many of whom interact with one another virtually and not face-to-face.

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Topics: Collaboration Tools, Online Community

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Written by Julie Dietz on May 11, 2017 at 8:30 AM | 4 minute read

Some companies naturally attract millennials. They’re the cool ones with foosball tables in their break rooms. But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals?

The easy answer? Lean on research, including studies and surveys, that flat-out asks millennials what they want.

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Topics: Communications, Millennials, Engagement, Collaboration Tools, Online Community

What Makes a High-Performing Team?

Written by Molly Talbert | on May 2, 2017 at 8:30 AM | 4 minute read

 

Raise your hand if you were ever part of little league or played a high school sport. Or maybe you did Model UN or debate club? Whether it was sports teams or other team-oriented extracurriculars, many of us spent a good chunk of our adolescence learning how to function on a team.

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Topics: Collaboration Tools, Online Community

The Internet of Things Demands Interoperability

Written by Mark Ace on April 6, 2017 at 8:30 AM | 3 minute read

Although half of all cyclists have had a bike stolen, new developments in bike lock technology have traditionally been limited to tougher metals and fancier keys. Lattis, the maker of the Ellipse bike lock, is introducing an alternative technology using the Internet of Things. Its solar-powered U-lock connects to smartphones to provide keyless security access, detect thefts and sense crashes.

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Topics: Communications, Collaboration Tools, Marketing Automation, Online Community

How Much Does an Event App Cost?

Written by Christina Green | on December 1, 2016 at 8:30 AM | 5 minute read

If you're considering creating a mobile app for your members, you're not alone. There are roughly 2.2 million apps in the Google Play store and close to 2 million in the Apple App Store. Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million.

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Topics: Collaboration Tools, Marketing Automation, Online Community

How to Make Culture, Not Perks, Work For Your Organization

Written by Rob Hefferon on August 17, 2016 at 8:30 AM | 6 minute read

Have you heard of Google’s nap pods? What about Yahoo’s offer of free food for employees? These types of workplace perks are everywhere these days, but they may actually be harming your organization.

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Topics: Millennials, Collaboration Tools, Marketing Automation, Online Community

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