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B2B Communities Posts

How Customer Communities Help Turn B2B Products Into Brands

Written by Joshua Paul | on September 15, 2011 at 8:30 AM | 2 minute read

This article was originally published by Social Media Today.

Why is it that Apple's two-year-old iPhones are outselling the latest most geeked-out phone from Apple's competitors? Two hints: It is not because Apple's hardware is superior. It is not because the average soccer mom buying an iPhone can immediately tell the difference in the icon design between and iPhone and non-Apple smartphone.

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Topics: B2B Communities, Online Community

Online Communities For Business Are Still All About People

Written by Joshua Paul | on July 14, 2011 at 8:35 AM | 1 minute read

I recently had the pleasure of joining a few dozen members of one of our customer organizations for a tour of Washington DC. It was wonderful evening filled with good people, fun facts, and great product feedback. I love talking to people in our market – customers and non-customers. In my experience, the answers to how we can continue to meet the needs of businesses and membership organizations are going to come from outside our building.

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Topics: Customer Communities, B2B Communities, Customer Experience, Online Community

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