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Posts about B2B Communities

The 5 Most Popular Social Business Articles in the Last 6 Months

Written by Joshua Paul | on July 5, 2012 at 9:15 AM

How many times will you hear, "Can you believe it is already July?" this month? Time flies in business, but new tools, companies being acquired or going public, and piles of new data to comb through makes social business move at warp speed.

2012 has been an exciting year in for social business professionals, and we're only half way done. Both public social networks and private online communities are increasingly both saving and making businesses money when it comes to marketing, customer management, and product innovation.

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Topics: Online Community Management, Customer Communities, B2B Communities

Does Your Company Have Social Business DNA?

Written by Joshua Paul | on May 30, 2012 at 8:30 AM

We Are All Community Managers Now

When President Kennedy spoke, "Ich bin ein Berlinerdid," (I am a Berliner) he did not mean that all Americans were now West Germans and moving to West Berlin. He was underlining the United States' support for West Germany and promoting a mindset to U.S. citizens where they would themselves support the efforts of free Europe.

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Topics: B2B Communities

What is Social Business? A Clear Definition

Written by Joshua Paul | on April 3, 2012 at 10:35 AM

"Social business" is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat hosted by online magazine CMSWire last fall, top consultants, executives, and marketers spent over an hour debating the question, "What is Social Business?" without gaining an inch of common understanding.

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Topics: Customer Communities, B2B Communities

How B2B Companies Use Online Communities to Convert Leads Into Customers

Written by Joshua Paul | on February 23, 2012 at 8:30 AM

How would your company and career be impacted if you found a way to convert 2X more leads into customers? Recently, I have heard several business-to-business companies report that their lead-to-customer conversions jumped 200-400% when integrating a social business strategy into their lead nurturing process.

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Topics: B2B Communities

How to Build a Branded Online Community [Quick Tips]

Written by Joshua Paul | on December 17, 2011 at 8:30 AM

For companies and membership organizations that are planning to build a branded online community to increase sales, improve customer satisfaction, and better control support costs, this recent video from Inc.com has some great tips. However, many deserve explanation to be truly valuable to a business to business (B2B) or membership marketer.

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Topics: B2B Communities

10 Elements of Leading B2B Social Business Software - Part 2

Written by Paul Schneider on November 22, 2011 at 10:57 AM

Having recently returned from 4 days of meeting innovators and listening to great content about building community and the social enterprise at the Enterprise 2.0 Conference, we wanted to share with you the 10 qualities most important to a leading B2B social business platform. Don't miss part one of this article for characteristics 1-5.

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Topics: B2B Communities

10 Characteristics of Leading B2B Enterprise Social Platforms - Part 1

Written by Paul Schneider on November 17, 2011 at 8:05 AM

At the end of the summer, Forrester released the Q3 Wave Report for Enterprise Social Platforms. Though the report highlighted the players you would expect, the lead author, Forrester analyst Rob Koplowitz, said the report was not a straight ranking but rather a "measurement of breadth of capabilities." He went on to make the point that, "The catch is that features considered essential to one enterprise can be irrelevant to another."

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Topics: B2B Communities

10 Secrets of the B2B Social Business Superhero

Written by Joshua Paul | on October 11, 2011 at 9:47 AM

Spoiler Alert: I have it on good authority that true superheroes (the ones with superhuman powers) don't really exist. Luckily, if you keep this fact under wraps, you can use the following social business superhero secrets to make you and your social business strategy look superhuman to your company and customers.

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Topics: B2B Communities

How to Set Online Community Goals & Metrics [Quick Concept]

Written by Paul Schneider on October 6, 2011 at 8:30 AM

In business, there are times where you should focus on the end of the race before you think about the beginning. Planning an online customer or member community is one of those times.  There are many different ‘flavors' of online community software and social business platforms.  Though the tools and methods you use are largely determined by what you want to accomplish with them, the role measurement and analytics play in the success of your private online community is always very important.

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Topics: Online Community Management, Customer Communities, B2B Communities

How Customer Communities Help Turn B2B Products Into Brands

Written by Joshua Paul | on September 15, 2011 at 8:30 AM

This article was originally published by Social Media Today.

Why is it that Apple's two-year-old iPhones are outselling the latest most geeked-out phone from Apple's competitors? Two hints: It is not because Apple's hardware is superior. It is not because the average soccer mom buying an iPhone can immediately tell the difference in the icon design between and iPhone and non-Apple smartphone.

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Topics: B2B Communities

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