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B2B Communities Posts

What is Social Selling and Why Should You Be Doing It?

Written by Julie Dietz on May 16, 2016 at 8:30 AM | 5 minute read

Sales techniques are like empires, they rise and fall with the changing the times, and it seems like every few years there's a new method for connecting with customers and closing deals. One of the most recent techniques that's been getting attention and results is social selling.

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Topics: Social Media, Customer Communities, B2B Communities, Marketing Automation, Online Community

Master the Art of Upselling, Upgrades, and Add-ons

Written by Julie Dietz on May 3, 2016 at 8:30 AM | 4 minute read

If you were brainstorming a business plan, what would it include? An exceptional product? A killer design? A team that runs like a well-oiled machine? If you're a savvy business person these things popped into mind, but so did marketing, sales, and revenue goals as well.

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Topics: B2B Communities, Customer Success, Marketing Automation, Online Community

When Do You Know Your Customers Want a Community?

Written by Molly Talbert | on March 23, 2016 at 9:30 AM | 4 minute read

Everyone is talking about customer communities these days. But when do you know it’s actually time to bite the bullet and get one?

There are tactics for ensuring a new customer community launch is successful, but at the end of the day, if your customers don’t want it, they won’t use it.

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Topics: Customer Communities, B2B Communities, Customer Engagement, Online Community

The Top 5 Reasons Why Companies Launch Branded Online Communities (and Why Some Succeed) [Research]

Written by Julie Dietz on March 8, 2016 at 8:30 AM | 5 minute read

According to a recent study from leading social and community business researchers Leader Networks and CMX, the marketplace is seeing a revolutionizing shift in both business and marketing behavior. Instead of focusing on traditional advertising and cost reduction businesses and associations are focusing on their relationships with customers to improve satisfaction and add value for existing and potential customers.

That means companies are increasingly looking to their customers as the source of their success and looking for more feedback on products, services, and practices.

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Topics: Customer Communities, B2B Communities, Customer Retention, Customer Support, Online Community

The Business Case for Starting a User Group

Written by Kaila Timmons on February 23, 2016 at 8:30 AM | 8 minute read

Higher Logic has helped dozens of companies plan, manage, and grow user groups in the last decade. From that experience, we can definitively say that you can tell a lot about a company by how they view their user group (or the idea of starting a user group if they don't have one). 

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Topics: B2B Communities, User Group Communities, User Group Management, Online Community

How to Measure the Business Impact of Your Customer Community

Written by Nick Davis on February 9, 2016 at 8:30 AM | 4 minute read

Online customer community platforms can do wonders to get your customers participating in and with conversations surrounding your industry, business, and offerings. However, that isn't always the reason that companies decide to invest in a community platform. Customer engagement isn't your end game!

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Topics: Customer Communities, B2B Communities, Customer Success, Online Community

Starting a User Group? Save Time By Answering These 10 Questions First

Written by Joshua Paul | on November 10, 2015 at 9:00 AM | 6 minute read

The land on which your business completes is shifting. Product features and marketing messages no longer rule the day. According to research from analyst firm, Gartner, 89 percent of companies surveyed plan to compete primarily on the basis of the customer experience by 2016.

For many companies, user groups have long been a big part of building a stand-out customer experience. The prominence of user group communities had been overshadowed by talk of using social networks to engage customers. However, user groups never went away. In fact, user groups are once again becoming a central part of business' customer relationship strategies.

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Topics: B2B Communities, User Group Communities, User Group Management, Online Community

How to Build Customer Feedback Into Your Product Development Process

Written by Crystal Coleman on November 3, 2015 at 8:30 AM | 6 minute read

Consumers are expecting more out of the companies they purchase from and for the most loyal customers, being a part of the product development process is a key want.

While emails and phone calls to customer service teams are still popular, more and more customers are turning to owned or social communities for solutions to their problems and providing feedback on products. A 2013 JD Power survey found that 67% of consumers have used a company's social media site for servicing.

By now, most companies know that engaging and responding to these audiences is necessary in today's marketplace, but what are you doing with all that feedback after you solve a customer's problem? Truly smart companies take the feedback they get from customers and use it to influence their product development process and make the best products for their customers.

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Topics: B2B Communities, Marketing Automation, Online Community

Bring LinkedIn Nonmembers into Your Community

Written by Andy Steggles | on September 3, 2015 at 9:00 AM | 2 minute read


Maybe this sounds familiar to you: your organization has a LinkedIn group with a large contingent made up of both members and non-members. Not long ago, your organization created a separate online community, just for members, that you’re very excited about. Your question: how do you turn the nonmembers on LinkedIn into members on your community site?

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Topics: Social Media, B2B Communities, Online Community

The LinkedIn Borg: Why It Doesn't Care About Your Communities

Written by Hunter Montgomery | on March 31, 2015 at 2:06 PM | 2 minute read

Recent LinkedIn announcements reveal it's interested in being much more than an online community platform. Between the acquisition of online marketing platform Bizo and its latest news on launching Lead Accelerator and the Network Display function, trends show LinkedIn is moving in a different direction. You could say this Borg-like movement (Star Trek reference - it's too good to pass up) means the platform is now a greater entity that is not looking out for you or your best community interests. The "value" is in the data - your data - not in the functionality of the platform. Do you care about your data, platform capabilities and feature enhancements? Then the SEO and inbound traffic from your community should be yours. 

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Topics: Marketing, Social Media, B2B Communities, Online Community

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