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Posts about B2B Communities

Customer Engagement: New Research Underscores Opportunities for B2B Companies

Written by Julie Dietz on September 16, 2016 at 8:30 AM

Research shows that online communities are major customer engagement opportunities for B2B businesses.

My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general. He always has the newest cell phone model (most recently the unfortunate Galaxy Note 7) and he's constantly lecturing me on staying up to date with the latest technology.

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Topics: B2B Communities

6 Little Things That Frustrate B2B Customers (That You Can Change This Year)

Written by Julie Dietz on May 20, 2016 at 8:30 AM

Six bad habits that frustrate B2B customers that you can change this year.

Have you ever seen a frozen pond break apart into dozens of floating ice sheets? It goes from a solid ice floor to a dangerous gauntlet of too-thin icebergs bobbing in the freezing water.

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Topics: B2B Communities

Close More Sales Using These 4 Insights From Your Online Community

Written by Julie Dietz on May 18, 2016 at 8:30 AM

Use activity data from your online community to close more sales.

In 1998, marketing guru Seth Godin estimated that the typical consumer came in contact with an average of 3,000 marketing messages per day. Even though that sounds like a lot, that number is only accurate for a world before social media, before smartphones, and before our dependence on e-mail was fully developed. The number has likely skyrocketed.

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Topics: Customer Communities, B2B Communities

What is Social Selling and Why Should You Be Doing It?

Written by Julie Dietz on May 16, 2016 at 8:30 AM

An explanation of social selling and its uses.

Sales techniques are like empires, they rise and fall with the changing the times, and it seems like every few years there's a new method for connecting with customers and closing deals. One of the most recent techniques that's been getting attention – and results – is social selling.

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Topics: Social Media, Customer Communities, B2B Communities

Master the Art of Upselling, Upgrades, and Add-ons

Written by Julie Dietz on May 3, 2016 at 8:30 AM

Learn the best ways to pitch upsell, upgrade, and add-on offers to your customers.

If you were brainstorming a business plan, what would it include? An exceptional product? A killer design? A team that runs like a well-oiled machine? If you're a savvy business person these things popped into mind, but so did marketing, sales, and revenue goals as well.

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Topics: B2B Communities, Customer Success

When Do You Know Your Customers Want a Community?

Written by Molly Talbert | on March 23, 2016 at 9:30 AM

When do you know your customers want a support community?

Everyone is talking about customer communities these days. But when do you know it’s actually time to bite the bullet and get one?

There are tactics for ensuring a new customer community launch is successful, but at the end of the day, if your customers don’t want it, they won’t use it.

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Topics: Customer Communities, B2B Communities, Customer Engagement

The Top 5 Reasons Why Companies Launch Branded Online Communities (and Why Some Succeed) [Research]

Written by Julie Dietz on March 8, 2016 at 8:30 AM

Reasons why companies implement branded online communities

According to a recent study from leading social and community business researchers Leader Networks and CMX, the marketplace is seeing a revolutionizing shift in both business and marketing behavior. Instead of focusing on traditional advertising and cost reduction businesses and associations are focusing on their relationships with customers to improve satisfaction and add value for existing and potential customers.

That means companies are increasingly looking to their customers as the source of their success and looking for more feedback on products, services, and practices.

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Topics: Customer Communities, B2B Communities, Customer Retention, Customer Support

The Business Case for Starting a User Group

Written by Kaila Timmons on February 23, 2016 at 8:30 AM

Why Companies Build User Groups

Socious has helped dozens of companies plan, manage, and grow user groups in the last decade. From that experience, we can definitively say that you can tell a lot about a company by how they view their user group (or the idea of starting a user group if they don't have one). 

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Topics: B2B Communities, User Group Communities, User Group Management

How to Measure the Business Impact of Your Customer Community

Written by Nick Davis on February 9, 2016 at 8:30 AM

ROI-Blog-Img.jpg

Online customer community platforms can do wonders to get your customers participating in and with conversations surrounding your industry, business, and offerings. However, that isn't always the reason that companies decide to invest in a community platform. Customer engagement isn't your end game!

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Topics: Customer Communities, B2B Communities, Customer Success

Starting a User Group? Save Time By Answering These 10 Questions First

Written by Joshua Paul | on November 10, 2015 at 9:00 AM

How to Start a User Group

The land on which your business completes is shifting. Product features and marketing messages no longer rule the day. According to research from analyst firm, Gartner, “89% of companies surveyed plan to compete primarily on the basis of the customer experience by 2016.â€

For many companies, user groups have long been a big part of building a stand-out customer experience. The prominence of user group communities had been overshadowed by talk of using social networks to engage customers. However, user groups never went away. In fact, user groups are once again becoming a central part of business' customer relationship strategies.

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Topics: B2B Communities, User Group Communities, User Group Management

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